Lighting your subjects in macro photography can be tricky (and expensive) business, and Polaroid wants to help. The instant photography icon has announced a new lighting accessory that aims to make your macro lighting easier without breaking the bank: The Polaroid LED Macro Flash Flexi light.

This insect-like camera appendage features twin LED-antennas and, according to its makers, is ideal for subject distances between five centimeters and two meters (two inches to six feet). What's more, the arms are bendable and can be independently controlled, giving photographers control over light fill, intensity and direction.

The Flexi flash offers a large range of set up options, including continuous lighting, LED support flash, pilot light and more, and an LCD display shows a range of settings and parameters, including battery life and light intensity.

The Polaroid LED Macro Flash Flexi light ships with two interchangeable hot shoe bases to provide mounting compatibility with multiple camera systems. It is available now on Amazon for $40.

Press Release

Polaroid Perfects the Art of Macro Photography with Flexible Twin Flash Lights

Ultra-adjustable Polaroid LED macro flash flexi light creates perfect light fill and shadow control for larger-than-life photo shoots

Edison, NJ – August 23, 2017 – The Polaroid LED macro flash flexi light with twin antennas makes it easy for photographers to capture the intricate details of macro photography from beautifully designed jewelry on online marketplaces, to mouth-watering images captured by food bloggers, to the flowers freshly in bloom. Ideal for distances of five centimeters to two meters (two inches to six feet), the macro flash flexi light’s two bendable, independently controlled arms give photographers precise control over light fill, intensity and direction, as well as near endless set up options for their macro photo shoots.

The Polaroid LED macro flash flexi light lets photographers combine or isolate light effects to best compliment the size of their subject and balance out the surrounding environmental light. They can also easily adjust the vast array of light settings including continuous lighting, LED support flash, pilot and more to help pinpoint the perfect exposure for their macro shoot every time.

Simple to set up and easy to use, the Polaroid LED macro flash flexi light features a large, intuitive LCD display that shows an arrangement of indicator levels including battery life and light intensity. With key lighting information at their fingertips, photographers can adjust the Polaroid macro flash flexi light source to perfect their shot. The flexi light ships with two hot shoe bases, providing simple mounting for a variety of camera systems.

The Polaroid LED macro flash flexi light with twin antennas is available now on Amazon for $39.99 USD.