Phase One unveiled its newest IQ3 model today. A 100MP digital back designed in partnership with Sony, it's called the Trichromatic because of its focus on exceptional color reproduction that supposedly matches the capacity of the human eye. In many ways the photographic foil of the Achromatic digital back, the Trichromatic is the "brain child" of Phase One's long standing collaboration with Sony.

Not to put too fine a point on it, Phase One promises the Trichromatic will bring "unsurpassed color quality to the hands of the finest photographers across the globe." No big deal... just unsurpassed color quality.

Here's a quick video introduction to the new camera, and a hands-on look/ad by fine art photographer Tony Hewitt:

The Trichromatic achieves these color feats thanks to new Bayer color filter technology that has been implemented on the ultra-high res 100MP CMOS sensor. This technology is allegedly "exclusive" to Phase One, and "transforms digital color capabilities to render color more authentically than ever."

Phase One also claims that the Trichromatic's sensor design offers the "absolute lowest digital noise" of any medium format CMOS camera on the market thanks to a new base ISO level of just ISO 35.

Here are a few high res sample photos courtesy of Phase One:

The IQ3 100MP Trichromatic Digital Back is available today at a wallet-shrinking suggested retail price of $44,990. Or, if you have an extra five grand and want to get a slightly better deal, you can pick up the Trichromatic alongside an XF camera body, a prime lens of your choice from the Schneider Kreuznach Blue Ring lineup, and a 5-year warranty for $49,990.

To learn more, head over to the Phase One website or read the full press release below.

Press Release

Introducing the Phase One IQ3 100MP Trichromatic Digital Back

The art of expression. The science of color.

COPENHAGEN, September 13, 2017 – Phase One today announced the Phase One IQ3 100MP Trichromatic Digital Back, based on a new CMOS sensor designed to capture color as perceived by the human eye. The new sensor technology in the IQ3 100MP Trichromatic Digital Back is the brainchild of a longstanding collaboration between Sony and Phase One. The result is astonishing color definition – with which champions of photography are able to create and express their artistic visions more accurately than ever before.

In this way, Phase One’s latest product brings unsurpassed color quality to the hands of the finest photographers across the globe.

The 100MP CMOS sensor in the IQ3 100MP Trichromatic Digital Back incorporates new Bayer Filter color technology, the result of Phase One’s close working relationship with Sony. Available exclusively through Phase One, this new technology transforms digital color capabilities to render color more authentically than ever - giving the world’s foremost photographers 101-megapixels of unprecedented creativity.

Click on the following link to learn more about the Phase One IQ3 100MP Trichromatic Digital Back: www.phaseone.com/trichromatic

As a photographer, one of the things that excites me the most is having the opportunity to use color to evoke emotion. The Trichromatic Camera System itself becomes a true extension of my vision, and what my eye sees and what my eye wants to express - the camera delivers. – Tony Hewitt, Fine Art Photographer

This pioneering sensor design has also established the lowest and therefore cleanest base ISO of any medium format CMOS sensor. At an impressive ISO 35, the results of the IQ3 100MP Trichromatic are crisp and clean, providing the absolute lowest digital noise for any CMOS system of its size.

“The ability to capture an image that reflects exactly what you see the moment you press the shutter button, with little interpretation or conjecture, is a fantastic leap for photography and more importantly, for the integrity of image quality,” said Niels Knudsen, Phase One Image Quality Professor.

Availability and Pricing:

The IQ3 100MP Trichromatic Digital Back is available now through Phase One Partners: www.phaseone.com/partners. Contact your local Phase One Partner to arrange a demo.

The Manufacturer Suggested Retail Price for the IQ3 100MP Trichromatic Digital Back is $44,990 USD.

The Manufacturer Suggested Retail Price for the XF IQ3 100MP Trichromatic Camera System, including XF Camera Body, free Prime Lens choice and a 5-year warranty is $49,990 USD.

All Phase One XF IQ3 Camera Systems are supplied with a free lens of choice from the Schneider Kreuznach Blue Ring Prime Lens range, valued up to $6,990 USD.

Phase One also announced their Feature Update #4 today, which is available immediately for downloaded free of charge for all XF Camera System owners at www.phaseone.com/Feature-Update-4

For more details, please go to: http://www.phaseone.com or book a demo on: www.phaseone.com/DemoSignup