Instagram has introduced redesigned user profiles that will be rolling out to users over the next several weeks. The company describes the rollout as a test that retains common profile elements, but rearranges them to provide a new look emphasizing bios and taking the focus away from follower counts.

Though user content posted to the grid remains unchanged, Instagram has repositioned buttons, icons, and other profile elements. User bios are given the most focus with a prominent right placement, whereas follower counts are now listed in small text beneath both the bio and links. Total post counts have been eliminated.

The company hopes its redesigned profiles offer easier navigation and a cleaner look. Testing will take place in multiple phases and "combinations," Instagram said last week. User feedback on the new look will help shape the experiment and potentially the final design. It's unclear how many users will see the new profile.