Rumor debunked: Canon and Profoto will both attend Photokina 2018
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| One of the Canon displays at a previous Photokina. Credit: Photokina |
Flash maker Elinchrom recently revealed that it would skip Photokina 2018, with company CEO Simon Whittle explaining, "...we feel this is a transitional year for photokina and this break will help Elinchrom to analyze and refocus on what is really important for our customers in the coming years." Starting next year, the event will take place in May instead of September.
On the same day as Elinchrom's announcement, DIY Photography said it had been hearing rumors that "big brands," among them Canon and Profoto, may also be skipping Photokina 2018.
As DPR stated last week, claims that Canon would skip the event seemed far-fetched from the beginning. A day later, DIY Photography said it had received word from Photokina director Christoph Menke denouncing the rumors, and today Photokina responded more broadly by publishing a list of brands that will officially be attending—among them Canon and Profoto.
According to the press release, Photokina is "expecting every single exhibitor space in the halls in Cologne to be filled," and the following brands have "secured their stands" for the event, which starts September 26th:
- Arri
- Canon
- Cewe
- DJI
- Epson
- Fujifilm
- Kodak Alaris
- Leica
- Manfrotto
- Nikon
- Olympus
- Panasonic
- Profoto
- Sigma
- Sony
- Tamron
- Zeiss
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