Please note that this article will be updated over the course of the holiday week. We will make every effort to keep it up to date but we cannot guarantee that all of the deals listed below will be available at the time of reading.

Here in the US, we're looking forward to Thanksgiving. While this year's Turkey Day will be a little unusual thanks to you-know-what, some things remain the same. Holiday season traditionally means shopping season, and the week of Black Friday, Small Business Saturday and Cyber Monday deals is here.

We've compiled a list of the best offers on cameras, lenses, accessories and software, and we're going to be updating this article regularly as more deals are listed and others are taken down. If you find a nice deal you think we've missed, or you notice one that's expired, please let us know in the comments below.

Do note that the 'SAVE' figures below represent discount from original MSRP and we make no guarantees that the discounts listed will be available across the entire holiday weekend.

We're focusing on deals from major U.S. online retailers in this article, and if you choose to shop via the Amazon links below, you'll be supporting DPReview in a small way.

Happy holidays!


Accessories

Atomos (11/27–11/30)

Ninja V — Save $100
$499, usually $599 (Adorama, Amazon, B&H)

Shogun 7 — Save $400
$899, usually $1,299 (Adorama, Amazon, B&H)

DxO Software (10/26 -10/30)

50% off all software

F-stop Gear

Entire store25% off (use code ’PACKWEEK20’)

Loupedeck (November 27-30)

Loupedeck CT Save 10%
$500, normally $550 (Loupedeck, Amazon)

Loupedeck + Save 10%
$225, normally $250 (Loupedeck, Amazon)

Lensrentals (codes expire 11/30)

30% off orders (code: Lensrentals LRBF20)

LensProToGo

25% off orders (code: LPTGBF20)

LPTG Orders must arrive by 2/28/21

LensAuthority

15% off all LensAuthority orders (code: LABF20)

- Free 2 year extended warranty on lenses
- Free 1 year extended warranty on cameras

One use per customer per code

Peak Design (November 16-30)

Everyday Line (V2) Save 20%
(Adorama, B&H, Peak Design)

Travel Line Save 20%
(Adorama, B&H, Peak Design)

Straps, Clips and Accessories Save 10%
(Adorama, B&H, Peak Design)

Travel Tripod Save 10%
(Adorama, B&H, Peak Design)

PlatyPod

Max Macro BundleSave $148
$279, usually $427

Ultra Essentials BundleSave $60
$130, usually $190

Ultra-Twin PackSave $30
$89, usually $119

MaxSave $29
$99, usually $128

SmallHD

502 Bright Full HD On-Camera MonitorSave $100

$699, usually $799

SmallRig

Entire Store Save 15%

Spider Holster

Entire StoreSave 25% (use code ‘BF25’)

Think Tank Photo

Select camera bags and accessoriesUp to 30% off


Canon

You can see a full list of Canon’s deals on its dedicated holiday deals page

Cameras

EOS RP RF24–105mm F4–7.1 IS STM Lens Kit — Save $400
$999, usually $1,399 (Amazon, B&H, Canon)

EOS R (body only) — Save $200
$1,599, usually $1,799 (Adorama, Amazon, B&H, Canon)

EOS M6 Mark II + EF-M 15–45mm f/3.5–6.3 IS STM + EVF Kit — Save $200
$899, usually $1,099 (Amazon, B&H, Canon)

EOS M6 Mark II + EF-M 18–150mm f/3.5–6.3 IS STM + EVF Kit Black — Save $200
$1,149, usually $1,349 (Amazon, B&H, Canon)

EOS 90D Video Creator Kit — Save $150
$1,299, usually $1,449 (Adorama, Amazon, B&H, Canon)

EOS M50 Video Creator Kit — Save $150
$599, usually $749 (Adorama, B&H, Canon)

Powershot G7 X Mark II — Save $130
$499, usually $629 (Adorama, Amazon, B&H, Canon)

Powershot G7 X Mark III — Save $100
$649, usually $749 (Adorama, Amazon, B&H, Canon)

Lenses

EF-S 24mm f/2.8 STM — Save $30
$119, usually $149 (Adorama, Amazon, B&H, Canon)

EF-S 35mm f/2.8 Macro IS STM — Save $50
$299, usually $349 (Adorama, Amazon, B&H, Canon)

EF 40mm f/2.8 STM — Save $20
$179, usually $199 (Adorama, Amazon, B&H, Canon)

RF 50mm F1.2 L USM – Save $100
$2,199, usually $2,299 (Amazon, B&H, Canon)

RF 85mm F1.2 L USM – Save $100
$2,599, usually $2,699 (Amazon, B&H, Canon)

RF 24–70mm F2.8L IS USMSave $100
$2,199, usually $2,299 (Amazon, B&H, Canon)

RF 24–240mm F4–6.3 IS USM — Save $200
$699, usually $899 (Amazon, B&H, Canon)

RF 70–200mm F2.8 L IS USM — Save $100
$2,599, usually $2,699 (Amazon, B&H, Canon)


Fujifilm

Cameras

GFX 50R (body only) — Save $1,000
$3,499, usually $4,499 (Adorama, B&H)

X-T3 (body only) — Save $500
$999, usually $1,499 (Adorama, Amazon, B&H)

X-T3 with 16–80mm F4 lens — Save $500
$1,499, usually $1,999 (Adorama, B&H)

X-T3 with 18–55mm F2.8–4 lens — Save $500
$1,399, usually $1,899 (B&H)

X-T200 with 15–45mm F3.5–5.6 lens — Save $300
$499, usually $799 (B&H)

X-T30 with 18–55mm F2.8–4 lens — Save $100
$1,199, usually $1,299 (Amazon, B&H)

Lenses

XF 23mm F1.4 R lens — Save $150
$749, usually $899 (Adorama, Amazon, B&H)

XF 16–55mm F2.8 R LM WR lens — Save $300
$899, usually $1,199 (Adorama, Amazon, B&H)

XF 50–140mm F2.8 R LM OIS WR lens — Save $300
$1,299, usually $1,599 (Adorama, Amazon, B&H)

XF 55–200mm F3.5–4.8 R LM OIS lens — Save $200
$499, usually $699 (Adorama, Amazon, B&H)

XF 100–400mm F4.5–5.6 R LM OIS WR — Save $500
$1,399, usually $1,899 (Adorama, B&H)


Laowa (Venus Optics)

7.5mm f/2 MFT (Standard) - MFT — Save $50
$449, usually $499 (Adorama, Amazon, B&H)

7.5mm f/2 MFT (Lightweight) - MFT — Save $50
$419, usually $469 (Adorama, Amazon, B&H)

9mm f/2.8 Zero-D – Sony E / Fuji X / MFT / Canon EF-M — Save $50
$449, usually $499 (Adorama, Amazon, B&H)

15mm f/2 Zero-D – Sony FE / Nikon Z / Canon RF — Save $100
$749, usually $849 (Adorama, Amazon, B&H)

12mm f/2.8 Zero-D – Canon EF / Nikon F/ Sony A / Pentax K / Sony FE / Nikon Z / Canon RFSave $100
$849, usually $949 (Adorama, Amazon, B&H)

24mm f/14 Probe – Canon EF / Nikon F / Sony E / Pentax K — Save $150
$1,349, usually $1,499 (Adorama, Amazon, B&H)

24mm f/14 Probe Cine – Canon EF / Arri PL — Save $150
$1,549, usually $1,699 (Adorama, Amazon, B&H)

10-18mm f/4.5-5.6 – Sony FE / Nikon Z — Save $150
$699, usually $849 (Adorama, Amazon, B&H)


Nikon

You can view all of Nikon’s deals on its Black Friday camera deals page. Nikon has also made all of its Nikon School Online classes available for free through the end of the year.

Cameras

Z7 (body only) — Save $300
$2,499, usually $2,799 (Adorama, Amazon, B&H, Nikon)

Z7 with 24–70mm F4 S zoom lens kit — Save $300
$3,099, usually $3,399 (Adorama, Amazon, B&H, Nikon)

Z6 (body only) — Save $400
$1,599, usually $1,999 (Adorama, Amazon, B&H, Nikon)

Z6 with 24–70mm F4 S zoom lens kit — Save $400
$2,199, usually $2,599 (Adorama, Amazon, B&H, Nikon)

Z6 filmmakers kit — Save $400
$3,599, usually $3,999 (Adorama, Amazon, B&H, Nikon)

Z5 (body only) — Save $200
$1,199, usually $1,399 (Adorama, Amazon, B&H, Nikon)

Z5 with 24–200mm F4–6.3 VR lens kit — Save $200
$1,999, usually $2,199 (Adorama, Amazon, B&H, Nikon)

Z5 with 24–50mm F4–6.3 lens kit — Save $200
$1,499, usually $1,699 (Adorama, Amazon, B&H, Nikon)

Z50 Creator’s Kit — Save $100
$1,049, usually $1,149 (Adorama, Amazon, B&H, Nikon)

D750 (body only) — Save $200
$1,499, usually $1,699 (Adorama, B&H, Nikon)

D850 (body only) — Save $500 (currently back ordered)
$2,499, usually $2,999 (Adorama, B&H, Nikon)

Lenses

Nikkor Z 50mm F1.8 S — Save $100 (currently back ordered)
$499, usually $599 (Amazon, B&H, Nikon)

Nikkor Z 35mm F1.8 S — Save $150
$699, usually $849 (Amazon, B&H, Nikon)

Nikkor Z 85mm F1.8 S — Save $100 (currently back ordered)
$699, usually $799 (B&H, Nikon)

Nikkor Z 14–30mm F4 S — Save $200
$1,099, usually $1,299 (Amazon, B&H, Nikon)

Nikkor Z 24–70mm F2.8 S — Save $300
$1,999, usually $2,299 (Amazon, B&H, Nikon)

AF-S Nikkor 24–70mm F2.8E ED VR — Save $500
$1,599, usually $2,099 (Amazon, B&H, Nikon)

AF-S Nikkor 70–200mm F2.8E FL ED VR — Save $450
$1,899, usually $2,349 (Adorama, Amazon, B&H, Nikon)

AF-S Nikkor 500mm F5.6E PF ED VR — Save $300
$3,299, usually $3,599 (Amazon, B&H, Nikon)


Olympus

Cameras

OM-D E-M1X — Save $1,000
$1,999, usually $2,999 (Adorama, Amazon, B&H)

OM-D E-M1 Mark II (body only) — Save $800
$899, usually $1,699 (Adorama, Amazon, B&H)

OM-D E-M1 Mark II with M.Zuiko 12mm-200mm — Save $500
$1,499, usually $1,999 (Adorama, Amazon, B&H)

OM-D E-M5 Mark III with M.Zuiko 14–150mm lens — Save $600
$1,199, usually $1,799 (Adorama, Amazon, B&H)

OM-D E-M5 Mark III with M.Zuiko 12–45mm PRO lens — Save $550
$1,299, usually $1,849 (Adorama, Amazon, B&H)

OM-D E-M10 Mark IV (body only) – Save $150
$549, usually $699 (Adorama, B&H)

OM-D E-M10 Mark IV with M-Zuiko 14–42mm EZ lens – Save $200
$599, usually $799 (Adorama, Amazon, B&H)

OM-D E-M10 Mark III (body only) — Save $200
$449, usually $649 (Adorama, Amazon, B&H)

OM-D E-M10 Mark III with M.Zuiko 14–42mm EZ lens — Save $300
$499, usually $799 (Adorama, Amazon, B&H)

Lenses

M.Zuiko 17mm F1.8 — Save $100
$399, usually $499 (Adorama, Amazon, B&H)

M.Zuiko 7–14mm F1.2 PRO — Save $200
$1,199, usually $1,399 (Amazon)

M.Zuiko 12–200mm F3.5–6.3 — Save $150
$749, usually $899 (Amazon, B&H)

M.Zuiko 40–150mm F2.8 PRO — Save $150
$1,349, usually $1,499 (Adorama, Amazon, B&H)

M.Zuiko 100–400mm F5–6.3 IS — Save $100
$1,399, usually $1,499 (Adorama, B&H)

M.Zuiko 300mm F4.0 IS PRO — Save $150
$2,749, usually $2,899 (Amazon, B&H)


Panasonic

Coming soon...


Sigma

18–35mm F1.8 DC HSM | A Save $120
$679, usually $799 (Amazon, B&H, Sigma)

24–70mm F2.8 DG OS HSM | A Save $240
$1,059, usually $1,299 (Adorama, Amazon, B&H, Sigma)

24–70mm F2.8 DG DN | A Save $240
$1,059, usually $1,299 (Adorama, Amazon, B&H, Sigma)

24–105mm F4 DG OS HSM | A Save $100
$799, usually $899 (Adorama, Amazon, B&H, Sigma)

70–200mm F2.8 DG OS HSM | S Save $160
$1,339, usually $1,499 (Amazon, B&H, Sigma)

16mm F1.4 DC DN | C Save $50
$399, usually $449 (Amazon, B&H, Sigma)

30mm F1.4 DC DN | C Save $50
$289, usually $339 (Adorama, Amazon, B&H, Sigma)

35mm F1.4 DG HSM | A Save $200
$699, usually $899 (Amazon, B&H, Sigma)

45mm F2.8 DG DN | C Save $100
$449, usually $549 (Amazon, B&H, Sigma)

50mm F1.4 DG HSM | A Save $150
$799, usually $949 (Amazon, B&H, Sigma)

56mm F1.4 DC DN | C Save $50
$429, usually $479 (Amazon, B&H, Sigma)

85mm F1.4 DG HSM | A Save $150
$1049, usually $1,199 (Amazon, B&H, Sigma)

MC-11 Mount Converter Save $100
$149, usually $249 (Adorama, Amazon, B&H, Sigma)


Sony

Cameras

a7 III — Save $300
$1,698, usually $1,998 (Adorama, Amazon, B&H)

a7 III with 28–70mm lens — Save $300
$1,898, usually $2,198 (Adorama, Amazon, B&H)

a7 III with 24–105mm lens — Save $600
$2,880, usually $3,480 (Adorama, B&H)

a7R IV (body only) — Save $500
$2,998, usually $3,498 (Adorama, Amazon, B&H)

a7R IV with 24–70mm F2.8 lens — Save $715
$5,118, usually $5,833 (B&H)

a7R II — Save $600
$1,198, usually $1,798 (Adorama, Amazon, B&H)

a6000 with 16–50mm Lens — Save $150
$498, usually $648 (B&H)

a6600 (body only) — Save $100
$1,298, usually $1,398 (Adorama, Amazon, B&H)

ZV-1 — Save $100
$698, usually $798 (Adorama, Amazon, B&H)

Lenses

FE 35mm F1.8 Lens — Save $50
$698, usually $748 (Amazon, B&H)

FE 16–35mm F2.8 GM Lens — Save $200
$1,998, usually $2,198 (Adorama, Amazon, B&H)

FE 24–70mm F2.8 GM Lens — Save $200
$1,998, usually $2,198 (Adorama, Amazon, B&H)

FE 24–105mm F4 lens — Save $300
$1,098, usually $1,398 (Adorama, Amazon, B&H)

FE 70–200mm F2.8 GM OSS Lens — Save $200
$2,398, usually $2,598 (Adorama, Amazon, B&H)

Vario-Tessar T* FE 16–35mm F4 LensSave $250
$1,098, usually $1,349 (Adorama, Amazon, B&H)

Vario-Tessar T* FE 24–70mm f/4 Lens — Save $200
$698, usually $898 (Adorama, Amazon, B&H)


Please note, DPReview is a wholly owned but editorially independent subsidiary of Amazon. This article was put together entirely and exclusively by DPReview's editorial staff, without any involvement from our parent company.