Nikon USA has announced a new incentive for its trade-in program that offers additional discounts on its Z6 and Z7 full frame mirrorless cameras if consumers hand over their operating interchangeable lens cameras (ILC).

From now through Sunday, March 31, 2019, consumers who hand over a working ILC to authorized Nikon dealer will receive an additional $200 off the Nikon Z6 and $400 off the Nikon Z7 on top of the trade-in value of their camera. The deal is honored regardless of the age or brand being turned in, so long as it's functioning, and the discounts also apply to Nikon's various kits that include the Z6 and Z7 cameras.

Nikon also mentions its FTZ Mount Adapter is also $100 off when purchasing it in tandem with a Z6 or Z7 camera.

For more information on the program and to get started on the trade-in process, head over to Nikon's 'Trade up to Z' page. Nikon told DPReview the offer is 'valid only in the 50 United States and the District of Columbia.'

Update (January 28, 2019): Additional details were added to clarify this offer is only available in the United States.


Add an Additional $400 (for Nikon Z 7) or $200 (for Nikon Z 6) to Your Interchangeable Lens Camera’s Trade-In Value Towards the Purchase of a New Nikon Z Series Camera at Participating Nikon Authorized Dealers

MELVILLE, NY (January 25, 2019) - Today, Nikon Inc. announced a new trade-in program that makes it easier than ever to upgrade to the revolutionary new Nikon Z Series full-frame mirrorless camera system.

Starting on Sunday, January 27, 2019, consumers can trade in their operating interchangeable lens camera for a new, cutting-edge Nikon Z Series camera and get $400 towards a Nikon Z 7 or $200 towards a Nikon Z 6 in addition to their camera’s trade-in value, regardless of camera brand. What’s more, consumers can save an additional $100 on the Mount Adapter FTZ when purchased together with a new Nikon Z 6 or Z 7.* This limited-time trade-in program ends March 31, 2019. For more information about the Trade Up to Z Program, including full terms and conditions, please visit

Built around the next-generation Z Mount, the acclaimed Nikon Z 6 and Z 7 cameras achieve a new era in optical performance for Nikon. These full-frame mirrorless cameras are equipped with FX-format BSI CMOS image sensors for outstanding image quality, fast hybrid AF, 5-axis in-body stabilization, an exceptionally clear Quad VGA Electronic Viewfinder and amazing video features. Combined with the growing line of high-performance Z NIKKOR lenses, the Nikon Z Series empowers users to pursue their creative vision without limits.

For more information about the latest Nikon products, including the new Nikon Z Series full-frame mirrorless camera system, please visit