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After being offered for months elsewhere in the world, two new inexpensive Nikon compacts are coming to US shores.

The Coolpix A300 is an ultra-compact camera with an 8X, 25-200mm equivalent lens, 20MP CCD sensor, optical image stabilization (which Nikon calls VR), 720p video capture and a 2.7" LCD. It provides Nikon's SnapBridge system for easy pairing with Android devices using NFC and a persistent connection with smartphones compatible with Bluetooth 4.1. The use of Bluetooth also allows for low resolution images to be transferred to your mobile device as they are taken.

Nikon's Coolpix W100 is the company's bargain-basement rugged camera. It has a smartphone-sized 13MP CMOS sensor, 30-90mm equiv. lens, electronic VR, 1080p video capture and SnapBridge. It's waterproof to 10m/30ft, shockproof to 1.8m/5.4ft and freezeproof to +14F/-10C.

The Coolpix A300 will be available in February in silver for $139. The W100 is priced at $159 and comes in blue and white.


Nikon’s CES Booth Features Immersive Experiences, Presentations from World Class Photographers and a Showcase of the Latest Innovations in Digital Imaging

LAS VEGAS, NV, CES BOOTH #14117 (January 4, 2017) – Today, Nikon Inc., a world leader in digital imaging, returns to the Consumer Electronics Show (CES) in 2017 to exhibit the latest immersive and innovative technologies in the digital imaging space. Visitors to the Nikon booth will have the opportunity for hands-on time with the latest Nikon products, including the new connected Nikon D5600 DSLR and the KeyMission line of action cameras, as well as hear from Nikon professional photographers at the Nikon School Theater. Other experiences on the show floor include the return of Project HeliX powered by Nikon and an interactive VR area featuring content captured with the KeyMission 360.

“Nikon remains committed to helping storytellers everywhere capture and celebrate their passions in the quality they deserve,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc. “At CES 2017, we are excited to provide attendees with access to engaging experiences, innovative products and incredible Nikon photographers, all of which provide a glimpse into how the latest Nikon technologies are being used to fuel our passions and tell incredible stories from around the world,”

Nikon’s Latest Products

Nikon will showcase several new products on the show floor, headlined by the lightweight Nikon D5600 DSLR. Introduced in the U.S. market today, Nikon’s latest connected DSLR helps users improve their photography with an array of creative features and encourages the easy sharing of incredible images using Nikon SnapBridge technology. Featuring a 24.2-megapixel sensor, incredible performance and an intuitive touch screen Vari-angle LCD monitor, the D5600 is an ideal companion for photographers ready to capture and share the things they love.

Also announced in the U.S. market today are two new additions to Nikon’s COOLPIX compact camera line, the COOLPIX W100 and COOLPIX A300. Waterproof, Shockproof and Freezeproof, the COOLPIX W100 helps anyone in the family capture beautiful images worry-free, and supports Nikon SnapBridge to allow for seamless connectivity and sharing. Other features include a 13.2-megapixel sensor, 3x optical zoom NIKKOR lens and full HD video capability. The ultra-thin and stylish COOLPIX A300 is a compact and lightweight slim zoom offering ready to capture amazing images and HD video. Complete with a 20.1-megapixel sensor, 8x optical zoom lens, high-performance Vibration Reduction (VR) and connectivity and sharing via Nikon SnapBridge, the A300 is an affordable and versatile compact camera offering for those always on the go.

The Nikon D5600 will be available in the U.S. in January 2017 for the suggested retail price (SRP)* of $799.95 with the AF-P DX NIKKOR 18-55mm f/3.5-5.6G VR lens, alongside other kit configurations. Both new COOLPIX offerings will be available in the U.S. in February 2017. The COOLPIX W100 will be available in Blue and White for a suggested retail price (SRP) of $159.95. The COOLPIX A300 will be available in Silver for $139.95 SRP*. For more information on Nikon’s newest products, please visit

Nikon Coolpix A300 / W100 specifications

 Nikon Coolpix A300Nikon Coolpix W100
Body type
Body typeUltracompact
Body materialComposite
Max resolution5152 x 38644160 x 3120
Other resolutions3648 x 2736, 2272 x 1704, 1600 x 1200, 5120 x 2880 (16:9), 3864 x 3864 (1:1)2272 x 1704, 1600 x 1200
Image ratio w:h1:1, 4:3, 16:94:3
Effective pixels20 megapixels13 megapixels
Sensor photo detectors21 megapixels14 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)1/3.1" (4.7 x 3.5 mm)
Sensor typeCCDCMOS
Color spacesRGB
Color filter arrayPrimary color filter
ISO80-3200Auto, 125-1600
White balance presets5
Custom white balanceYes
Image stabilizationOpticalDigital only
Image stabilization notes3 stops
Uncompressed formatNo
JPEG quality levelsFine, normal
File format
  • JPEG (Exif v2.3)
Optics & Focus
Focal length (equiv.)25–200 mm30–90 mm
Optical zoom8×3×
Maximum apertureF3.7–6.6F3.3–5.9
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
  • Live View
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (4x)
Manual focusNo
Normal focus range50 cm (19.69)5 cm (1.97)
Macro focus range2 cm (0.79)5 cm (1.97)
Screen / viewfinder
Articulated LCDFixed
Screen size2.7
Screen dots230,000
Touch screenNo
Screen typeTFT LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed4 sec1 sec
Maximum shutter speed1/1500 sec1/2000 sec
Exposure modes
  • Auto
  • Scene Auto Selector
Scene modes
  • Portrait
  • Landscape
  • Sports
  • Night portrait
  • Party/indoor
  • Beach
  • Snow
  • Sunset
  • Dusk/dawn
  • Night landscape
  • Close-up
  • Food
  • Fireworks
  • Backlighting
  • Panorama assist
  • Pet portrait
Built-in flashYes
Flash range2.80 m3.10 m
External flashNo
Flash modesAuto, auto w/redeye reduction, off, fill flash, slow sync
Drive modes
  • Single
  • Continuous
Continuous drive1.1 fps
Self-timerYes (2, 5, 10 secs)Yes
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)±2 (at 1 EV steps)
Videography features
Resolutions1280 x 720 (30p, 25p)1920 x 1080
FormatMotion JPEGMPEG-4, H.264
Storage typesInternal + SD/SDHC/SDXC cardSD/SDHC/SDXC card
Storage included19MB22MB
USB USB 2.0 (480 Mbit/sec)
HDMINoYes (micro-HDMI)
Microphone portNo
Headphone portNo
Wireless notes802.11b/g + Bluetooth 4.1802.11b/g/n with Bluetooth 4.1 LE
Remote controlYes (via smartphone)
Environmentally sealedNoYes
DurabilityWaterproof, Shockproof
BatteryBattery Pack
Battery descriptionEN-EL19EN-EL19 lithium-ion battery & USB charger
Battery Life (CIPA)240220
Weight (inc. batteries)119 g (0.26 lb / 4.20 oz)177 g (0.39 lb / 6.24 oz)
Dimensions96 x 58 x 20 mm (3.78 x 2.28 x 0.79)110 x 67 x 38 mm (4.31 x 2.64 x 1.5)
Other features
Orientation sensorYes
Timelapse recordingNo