Phase One photographer Tim Kemple puts XF 100MP back to use in new video

I really dislike videos shot in MTV format.

There's absolutely nothing in the resolution of this video to sell me 100 big ones. Yes, they had to do the zooms, to show you can go into those images, but seriously, who here with their hand on their heart can say they saw the difference in quality between the video and the stills!?? I am not saying this camera isn't freeking awesome, but after this, I am thinking I must get me a go pro and a drone.

PhaseOne goes GoPro? Ridiculous.

To all the naysayers: this camera system currently offers the best image quality available. Hence the cost.

Good video.

I'll just pop out and buy another 8TB hard drive so I can download my photos...

I can't argue that it's a stunning bit of gear, best available maybe, but for who? How many people need to produce detailed pictures the size of a barn door?
I'm old enough to remember when Phaseone backs were 22mp and then users claimed you could make prints as big as a barn door.
I don't think people are lured into more pixels are better anymore....don't take my word for it ask Canon.

Serious question... how much did they pay you to air this commercial?

In the early days of digital I used to shoot commercial stuff with a Mamiya medium-format and a Kodak 16MP digital back. You could see individual threads in the cloth of a shirt which was already overkill for the purpose of a printed catalog. Not sure why you would ever spend the money on this unless you wanted to make a really large print with very fine detail up close. This has surpassed the ability of any of the reproduction or viewing mechanisms that we have. Even with my Canon 5D I generally have to reduce the file size way down for any practical purpose.
Maybe the whole logic here is to impress the client with how state-of-the-art your gear is, regardless of any practical purpose.

I see more of the videographer's skill here than anything special about this camera. If he was given a GH4 rig, I'm sure he would have produced a video equally good.

Or, is it that the image/video quality doesn't matter when most cameras today produce videos at twice the resolution of our TVs?

Finally! The perfect gear for my cat videos!

I thought this camera was shooting in video mode as almost all the footage was 99% video and a few stills. I know it does not shoot video but the demo was not clear to me of it's intent. Sure, you can strap almost any camera on a drone these days and rent a heli but what's the point? Show me a side to side cropped segment comparison to say an A7R2 or anything in that league at various iso's. I am sure it will out resolve all but it's that difference I want to see if it's worth the 49 grand.

Oh, please. Megapixels are for parvenus.
Show us a hand-held 8x10 Linhof loaded with Velvia, then we can talk.

Lesson to be learned: a banal picture is a banal picture, no matter how many pixels the sensor has, what the camera costs or whatever means were employed to take it.
And noflashplease is right: this is a marketing video. I'd go even further and call it an ad. A long ad.

It's very obvious that the point of the video was to depict Tim Kemple's very exciting lifestyle. Tim Kemple looks cool taking pictures with his Phase One. Tim Kemple has a hipster billionaire lifestyle, and by suggestion, you will too....if you buy this really expensive digital camera back..... or maybe not?

It's really just a marketing video and I'm sure that there are fat, grey haired middle aged hedge fund managers who'll buy this camera back, on the basis of this video. Maybe that's why Private Equities keep buying up Medium Format camera companies? Rich old guys selling cameras to rich old guys? None of this is about photography, just the prestige of owning something expensive.

Like all luxury goods, if you are not going to use them why buy them?

If the shot requires me to be standing up to the elbows in the stream or hanging out over the rim of Hoover Dam hand holding the camera pointing straight down then that is what I do. I do not put down the MF rig and shoot with a pocket camera. Rather defeats the opportunity to get a desired shot with the highest IQ I can muster.

Well, there is 0:32.

The video is cool. And that was not shoot with this cam.

Not sure what the the point of that video was. He said the Phase 1 back he was filmed using in the video was the only one in the world, so what was the video filmed with?

The two seconds of the video that actually gave a taste of the camera's resolution were pretty interesting.

Wonderful images thanks to... the helicopter!

Two Thumbs Down for the music. :-)

The most impressive part of ths video to me was the man flyng in the air, until the end when i saw the lines.

Not sure we needed 100mp to watch this video on my ipad!

Places matter. MP s don't.

Another mention of Sony...everyone knows that if Canon wanted to put out a MF sensor it would be better and with adapter, you could use all the Canon lenses.

I don't know how well that Phase One works, but this advertisement is a good look at how those GoPro's work.

I would settle for the experiences, with any camera.