Instagram has today announced a major makeover of its app and branding. The app continues to function in exactly the same way as before, but you'll find a brand new app icon on your phone's home screen. Inside, the app now comes with a completely monochrome user interface, putting as much emphasis as possible on you and your contacts' images. Instagram had the following to say about the changes:

'The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.'

The new logo only retains a very distant similarity to the app's original logo that was based on the design of the Polaroid Land camera, moving instead toward a more abstract look. In line with Instagram's main app the logos of the company's other creative apps, Layout, Hyperlapse and Boomerang, have been redesigned as well, following the same style cues. The updated apps are now available on Google Play and in the Apple App Store respectively. Head over to the Instagram Blog to watch a video that explains the thought process behind the logo revamp.

Source: Instagram Blog