Send your favorite iPhone images in full-resolution with Beamr by using the same technology employed by JPEGmini to optimize JPEG compression.

We’re noticing a new trend in photography-related apps lately as app makers seem keen to help us share our images with one another in new and interesting ways.

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Beamr is amongst the latest in this genre, uniquely packaging your iPhone and iPad images into a digital magazine-style format for sharing via links sent through email, Facebook or Twitter. But what’s truly interesting is that images are sent at full-resolution, up to 28 megapixels (or 10 megabytes) each.

Just released in the Apple App Store today for free, we’ve had a chance to play with Beamr over the past week. The concept is simple: select your images (from the Camera Roll only – that means no folders and lots and lots of scrolling if your Camera Roll library is extensive), select a cover image, edit the cover title and copy, then share your creation. Layout is automatic and can’t be modified; instead, the final layout is determined by the device used to view the magazine. The web link to your Beamr magazine includes a Download Photos button for full-size download of all images at once via zip file.

Choose images from your Camera Roll ...
select a cover image ...
edit the title and other copy ...
and share your digital magazine via email, Facebook or Twitter.

Cutesy magazine format aside, the technology behind Beamr is exciting. While most applications reduce resolution and file size during sharing or upload, Beamr uses the same technology as JPEGmini, designed to optimize JPEG compression. Both products were developed by Israeli technology company ICVT. The company's JPEGMini system analyzes each image to assess the maximum compression that can be applied to an image without loss of perceptible quality.

“It’s image science technology, but we wrapped it in a mass market format,” explained Beamr CTO Dror Gill when we recently interviewed him about the new app.

Gill estimates transmission speeds are three times faster than any other method, pointing out that this also saves on data usage and battery life.

And though transmitting files up to 28MP is impressive, Gill says the technology could accommodate up to 50MP files. Which has us hoping the company will consider further mobile applications geared more toward the professional photographer in the future.