It's usually impossible to keep all the people happy all the time, but that's exactly what Samsung is aiming to do with future cameras that will learn what we like and dislike. In a recent interview, the head of the company’s smartphone camera research and development (R&D) division said that, through understanding which filters uses go to most often and which pictures they delete and which they save, its future cameras could one day personalize themselves to suit individual users.

VP and Head of Visual SW R&D at Samsung Mobile, Joshua Sungdae Cho

Joshua Sungdae Cho, VP and Head of Visual SW R&D at Samsung Mobile, told Engadget:

‘My goal is to provide a camera that can satisfy everybody 100 percent through personalization. When there are ten people taking a picture of the same object, I want the camera to provide ten different pictures for each individual based on their preference of the brightness, the color tone, the detail enhancing, etcetera. You could look at the user's album to find out what pictures they have saved over the past years as opposed to deleting. Also, you could look at what kind of editing they do, what filters they used the most. Those are some of the things that we could look at in order to ensure the system learns about the user.’

Engadget reports Samsung usually determines the look and feel of its smartphone images based on its extensive customer surveys and questionnaires, so image characteristics often change between models depending on feedback and the latest trends.

This means there isn’t a consistent Samsung look and that users might prefer the images from one model over another. Cho’s idea is to base each individual phone’s output on the styles, looks and characteristics that its user chooses — whether consciously or not. By examining and learning from behaviors of the user the phone’s AI will be able to automatically tailor its output to suit the tastes of its owner.

Cho says that Samsung isn’t quite there yet with the AI and learning and that it’s a matter of waiting until the processing power is available in phone chips to handle this sort of thing. But it’s only a matter of time. While we wait perhaps a bit more user control of sharpening and color rendering, for example, would keep most of us happy even without the AI.

For more information see Engadget’s full interview with Cho, and an article on the Samsung site in which he talks about camera technology.