YI enters the mirrorless race with the M1
YI, or Young Innovators, is a China-based company that has already made its mark in the action cam market, earning a recommendation in our recent roundup. But it clearly has ambitions beyond this and has announced its entry into the consumer based compact ILC market.
YI has introduced the M1- a mirrorless ILC with 20MP Sony designed CMOS sensor that boasts Raw capability in the form of DNG output files and the ability to shoot 4K/30P video. As with its action cameras, YI publicly lists where its key components come from and the Sony IMX269 instantly suggests good things about the camera's potential.
The M1 comes with two lenses; a 42.5mm F1.8 prime and a 12-40mm F3.5-5.6 zoom, a camera strap, a USB charging brick and a micro USB cable.
The new YI M1 will be released September 23rd in China and we suspect shortly after that date in the US. It will cost $499 USD for the kit with the standard zoom lens (12-40mm F3.5-5.6) and $599 USD for the kit that comes with the 42.5mm F1.8 prime. If you wish to purchase the camera and both the zoom and the prime lens it will set you back $699 USD. It will be offered in two colors; Ice Silver and Storm Black.
YI Technology Launches the World’s Most Connected Mirrorless Camera at Photokina 2016
YI M1 Mirrorless Digital Camera Shoots Like a Pro and Shares Like a Smartphone
COLOGNE – Photokina 2016 -- September 20, 2016 – YI Technology, a leading, international provider of advanced, intelligent imaging technologies, today introduced the YI M1 Mirrorless Digital Camera, its first professional-grade camera. The YI M1 is a mirrorless, interchangeable lens camera that features Bluetooth connectivity and a simple app interface, offering the power and features of a professional camera with the ease and connectivity of a smartphone. YI will unveil the YI M1 at Photokina 2016, September 20-25 in Cologne, Germany.
“With the launch of the YI M1, we are aiming to re-energize professional quality photography by making it accessible and simple to use for the average person or amateur photographer,” said Sean Da, CEO and Co-Founder of YI Technology. “Our mission is to bring top of the line technology to professionals and beginners alike in a simple, easy-to-use form and the YI M1 is no exception.”
Stunning Image and Video Quality
The YI M1 offers the ultimate image and video quality capturing 20 megapixel still images and stunning 4K video at 30 frames per second. It features the latest SONY IMX269 Image Sensor, supports ISO up to 25,600, as well as 2000-megapixel and Wide Dynamic Range video. Two lens options include a 12-40mm F3.5-5.6 and 42.5mm F1.8. YI M1 also includes an MFT mount system which is compatible with more than 50 interchangeable lenses.
Simple, User-Friendly Design
Inspired by the ease of a smartphone, the simple yet sophisticated design of YI M1 means photographers of any level, from beginner to professional, can capture and share stunning video and images. It features a 3-inch LCD touch screen, intuitive design and comprehensive controls. The lightweight and compact design means the user can focus more on shooting and less on heavy equipment. With the “Master Guide” feature in the accompanying YI M1 App, users can access photography templates, composition guidelines and step-by-step instructions, to shoot like a professional.
Easy Sharing and Connectivity
Built-in WiFi and Bluetooth offer users a way to seamlessly connect to a smartphone for fast sharing to social networks.
Pricing & Availability
YI M1 Mirrorless Camera will be available soon in two colors, Ice Silver and Storm Black. US and European pricing and availability will be announced soon on YITechnology.com.
To view the YI M1 in person at Photokina 2016 in Cologne, Germany, please visit YI Technology booth A-032, Hall 09.1.
About YI Technology:
YI Technology is a leading, international provider of advanced, intelligent imaging technologies, products, services and platforms. Its development team consists of industry-leading experts from the US, China, Japan, Israel and Europe with several decades of combined experience in imaging technology, algorithms, data analysis, cloud computing and mobile applications. YI is committed to using innovative technology to make everyday life safer, richer and more fun.
YI believes that the very best imaging and sensing technology should be easy to use and accessible to everyone. With the company’s passion, hard work and commitment to combining the highest quality technology solutions with great value, YI aims to provide millions of users of all ages from every corner of the world with peace of mind, and inspire greater connection between families, friends and communities. For more information visit www.yitechnology.com.
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Yi M1 specifications
|Body type||Rangefinder-style mirrorless|
|Body material||Composite and Metal|
|Max resolution||5184 x 3888|
|Image ratio w:h||1:1, 4:3, 3:2, 16:9|
|Effective pixels||20 megapixels|
|Sensor photo detectors||22 megapixels|
|Sensor size||Four Thirds (17.3 x 13 mm)|
|Color space||sRGB, Adobe RGB|
|Color filter array||Primary color filter|
|White balance presets||4|
|Custom white balance||No|
|JPEG quality levels||Superfine, fine, normal|
|Optics & Focus|
|Autofocus assist lamp||Yes|
|Number of focus points||81|
|Lens mount||Micro Four Thirds|
|Focal length multiplier||2×|
|Screen / viewfinder|
|Screen type||TFT LCD|
|Minimum shutter speed||60 sec|
|Maximum shutter speed||1/4000 sec|
|External flash||Yes (Hot-Shoe)|
|Flash modes||Auto, On, Off, Slow Sync, Red-Eye Slow|
|Flash X sync speed||1/125 sec|
|Continuous drive||5.0 fps|
|Self-timer||Yes (2 or 10 secs)|
|Exposure compensation||±5 (at 1/3 EV steps)|
|AE Bracketing||(3 frames at 1/3 EV, 2/3 EV, 1 EV steps)|
|WB Bracketing||Yes (3 frames up to 6 shots)|
|Storage types||SD/SDHC/SDXC card|
|USB||USB 2.0 (480 Mbit/sec)|
|HDMI||Yes (Micro HDMI)|
|Wireless notes||801.11b/g/n with Bluetooth LE|
|Remote control||Yes (via smartphone)|
|Battery description||BXM-10 lithium-ion battery & charger|
|Battery Life (CIPA)||450|
|Weight (inc. batteries)||281 g (0.62 lb / 9.91 oz)|
|Dimensions||114 x 64 x 34 mm (4.49 x 2.52 x 1.34″)|
|Timelapse recording||Yes (MP4)|