Fujifilm has announced the XF10, an APS-C sensor compact camera with a fast prime lens. It retains the same 28mm equivalent F2.8 lens as the X70 but now uses a 24MP Bayer color filter rather than X-Trans.

The XF10 appears to be a simplified X70 with a higher resolution sensor. The XF10 has a mode dial in the place of the X70's shutter speed control and it also loses the focus mode switch from the front plate and the tilting screen that made the X70 attractive to street shooters.

Like the Fujifilm X-E3, the XF10 has an AF joystick on the back, and uses directional swipes on the rear touchscreen instead of offering a four-way controller. One of the functions that can be accessed this way is 'Square Mode', which is a quick way to jump to shooting in the Instagram-tastic 1:1 aspect ratio.

Sadly the XF10 appears to use the previous generation processor meaning that, although it says '4K' in the press release, it can only shoot at 15 fps, which doesn't really count as video in our opinion. We're also a little worried about what this might mean for the camera's responsiveness. It also continues to use the older, smaller NP-95 battery.

The XF10 weighs 280g / 9.8oz with card and battery, making it around 18% lighter than the X70. It will go on sale in August for around $500.

FUJIFILM INTRODUCES THE NEW XF10, AN ULTRA-LIGHTWEIGHT, TRAVEL-FRIENDLY PREMIUM COMPACT CAMERA

Featuring an APS-C sensor and enhanced Bluetooth® connectivity for seamless transfer of images to a smartphone after shooting

Valhalla, N.Y., July 19, 2018 FUJIFILM North America Corporation has announced the latest addition to the X Series lineup, the FUJIFILM XF10, a premium compact digital camera with a high quality FUJINON 18.5mmF2.8 fixed lens. Weighing only 280g, the XF10 combines simple touchscreen operation with superior image quality and versatile settings in a pocket-sized body, making it the perfect companion for photo enthusiasts and smartphone users alike.

“We are excited to introduce the XF10 as a premium, ultra-lightweight compact camera that delivers high quality images and new features in a body small enough to travel with, and possesses functionality to instantly transfer images to your phone to share,” said Yuji Igarashi, General Manager of the Electronic Imaging Division & Optical Devices Division at FUJIFILM North America Corporation.

Available in August 2018, the XF10 has wide dynamic range and produces sharp, high resolution images. Combined with Fujifilm’s proprietary color reproduction technology, its 24.2 megapixel APS-C sized sensor allows the XF10 to produce high quality images in a wide range of settings. In addition, both 4K movie and Full HD high speed video are available on the XF10.

The new FUJIFILM XF10 is the first X Series camera to offer the new “SQUARE MODE,” which allows users to switch to a 1:1 format with a single flick of the touchscreen. Combined with a method for seamless transfer of images to a smartphone, this camera enhances compatibility with social media where the 1:1 format has become a popular image format for posting photos. Available in Black or Champagne Gold, the XF10 is a stylish and portable tool for everyday creatives.

High Quality FUJINON Lens Covers a Wide Range of Subjects from Landscapes to Snapshots

The XF10 features an 18.5mmF2.8 FUJINON lens (equivalent to 28mm on 35mm format) that ensures every image is sharp from center to edges. The optical design of the lens is perfectly matched to the sensor in the XF10, to ensure there is no compromise in quality due to the camera’s compact size. With the Digital Teleconverter function, the camera is capable of taking photos with equivalent focal lengths of 35mm and 50mm on a 35mm format.

Enhanced Creativity with Unique Film Simulation and Advanced Filter Modes

The XF10 offers 11 unique FUJIFILM Film Simulations and 19 Advanced Filters, providing photographers with the ability to enhance their creativity. The camera also introduces two new Advanced Filters – “Rich & Fine” and “Monochrome [NIR]” – to easily add artistic flair or film-like color tones to photos. The new “Rich & Fine” filter provides brighter and more vivid color at the center of the image, and a slight shadow at the corners in order to emphasize the subject, perfect for food and other tabletop photography. The “Monochrome [NIR]” filter simulates a monochrome effect as taken by near-infrared cameras.

FUJIFILM XF10 Key Features:

  • 24MP APS-C CMOS sensor
  • 3.0-inch” (approx. 1,040K-dot) color LCD touchscreen, aspect ratio 3:2
  • Standard output sensitivity of ISO200 – ISO12800
    • Extended output sensitivity of ISO100 – ISO51200
  • Bluetooth® version 4.1 low energy technology
  • New “SQUARE MODE” for 1:1 format
  • 4K 3840 x 2160 15P, continuous recording up to approx. 30 min.
    • Full HD 1920 x 1080 59.94P / 50P / 24P / 23.98P, continuous recording up to approx. 30 min.
    • HD 1280 x 720 59.94P / 50P / 24P / 23.98P, continuous recording up to approx. 30 min.
    • High Speed Movie 1280 x 720 1.6x / 2x / 3.3x / 4x
  • Accessories include:
    • Li-ion Battery NP-95
    • AC-5VG AC adapter
    • USB Cable
    • Hand Strap
    • Lens Cap
    • Owner's Manual

Availability and Pricing

The new FUJIFILM XF10 will be available in August 2018 in the U.S. and Canada for USD $499.95 and CAD $649.99

Fujifilm XF10 Specifications

Price
MSRP$499
Body type
Body typeCompact
Sensor
Max resolution6000 x 4000
Image ratio w:h1:1, 3:2, 16:9
Effective pixels24 megapixels
Sensor sizeAPS-C (23.5 x 15.7 mm)
Sensor typeCMOS
Color spacesRGB
Color filter arrayPrimary color filter
Image
ISOAuto, 200-12800 (expands to 100-51200)
Boosted ISO (minimum)100
Boosted ISO (maximum)51200
White balance presets7
Custom white balanceYes (3 slots)
Image stabilizationNo
Uncompressed formatRAW
JPEG quality levelsFine, normal
File format
  • JPEG (Exif v2.3)
  • Raw (Fujifilm 14-bit RAF)
Optics & Focus
Focal length (equiv.)28 mm
Maximum apertureF2.8–16
Autofocus
  • Contrast Detect (sensor)
  • Phase Detect
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (1.25x, 1.8x)
Manual focusYes
Normal focus range10 cm (3.94)
Macro focus range10 cm (3.94)
Number of focus points91
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots1,040,000
Touch screenYes
Screen typeTFT LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed30 sec
Maximum shutter speed1/4000 sec
Maximum shutter speed (electronic)1/16000 sec
Exposure modes
  • Advanced SR Auto
  • Program
  • Shutter priority
  • Aperture priority
  • Manual
Built-in flashYes
Flash range5.30 m (at ISO 100)
External flashNo
Flash modesAuto, Forced Flash, Suppressed Flash, Slow Synchro, Rear-curtain Synchro, Commander
Drive modes
  • Single
  • Continuous
  • Bracketing
  • Self-timer
Continuous drive6.0 fps
Self-timerYes
Metering modes
  • Multi
  • Average
  • Spot
Exposure compensation±5 (at 1/3 EV steps)
AE Bracketing±3 (2, 3, 5, 7 frames at 1/3 EV steps)
WB BracketingYes
Videography features
FormatMPEG-4, H.264
Modes
  • 3840 x 2160 @ 15p, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 60p, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 24p, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 23.98p, MOV, H.264, Linear PCM
MicrophoneStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC card (UHS-I supported)
Connectivity
USB USB 2.0 (480 Mbit/sec)
USB chargingYes
HDMIYes (micro HDMI)
Microphone portYes
Headphone portNo
WirelessBuilt-In
Wireless notes802.11b/g/n + Bluetooth 4.1 LE
Remote controlYes (via smartphone or wired remote)
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionNP-95 lithium-ion battery & charger
Battery Life (CIPA)330
Weight (inc. batteries)279 g (0.62 lb / 9.84 oz)
Dimensions113 x 64 x 41 mm (4.45 x 2.52 x 1.61)
Other features
Orientation sensorYes
Timelapse recordingYes