In a video premiere posted to YouTube, Sigma says it has a ‘New Products Presentation’ planned for 12:00 PM UTC on Thursday, September 9, 2021. As has been the case for past teasers, no information has been shared at this time regarding what kind of products we can expect to see.
Whatever the case is, you might want to mark your calendars and set a reminder via YouTube so you don’t miss out.
I hope they announce an FP Mark II with a tilting screen, built-in EVF (or at least one that attaches to the hot shoe), touch screen menus and an improved electronic shutter that is actually useful for flash photography. Oh and dual card slots would also be nice :)
Sigma cannot ignore the Z mount market, which is growing very rapidly, but they now can reach it via the new ETZ adaptor, so who knows what they will announce? They have so many E mount lenses in their bag. Time for Z or RF?
djehuty: they have no choice, as long as Canon and Nikon did not permit it. I am shure, that Sigma and Tamron would support both as soon as possible. This market is hugh and i assume, that this would reduce the benefit of the native lenses. Canon and Nikon moved their business to the premium customers only. Why should they share their profit with especialy Sigma? I expect, this would not changed soon. If you want to use sigma lenses, you have to move to Sony or an L-Mount System.
While I don't doubt your statement at it not being compatible with a teleconverter I do think your reasoning is off. If you can make a lens adapter in E-mount that supports AF and IS then you can make a teleconverter. It's far more likely the cost of R&D, limited number of sales, impact on other telephoto lens sales and compromises to the main lens design that impact this decision.
I know it's late summer, but what is the point of providing free advertising of an announcement that there will be an announcement? Even rumors that turn out to be false are about...something.
Because then we know that they're eagerly waiting to post the review of the lenses that they cannot mention but we all know are the 24mm F2 DG DN and 90mm F2.8 DG DN? Looking forward to it :)
Looking at this forum and some other photo forum, as well as how many Canon and Nikon ML out there these days, I believe Sigma will join the RF and Z club soon or later, may not be this announcement but will happen soon rather than later. After all they are here to make $$$$ and will go with where the $$$$$ is, it's business not religion. as R and Z system pick up momentum, the market will shift and i think it's already happening, I have so many personal photo friends as well as members in local photo club are now shooting with those R5 and Z7 series, and they were all DSLR and Sony ML shooter just a year or two ago, myself , a multi system DSLR and Sony ML user, serious considering get into those systems also, i just can't see how a 3rd party lens company ignore the big chunk of market, it's really just some $$$$ sitting there waiting for them to grab, and Canon is even doing Sigma a big favor with their high price strategy.
The bit you haven’t factored in is that Sigma are currently at manufacturing capacity selling E and L mount. Unless they build another factory, unlikely in a shrinking market, there’s not likely to be any Z or RF mount lenses anywhere in the near future.
Yeah right - Sigma never produced lenses for Canon EF and Nikon F neither according to your logic…. Some of you Sony boyz seem to be without sense for reality.
But more close to the truth is their dislike for other brands and being afraid that in the end Canon and Nikon will be fully back in the game. Especially when 3rd party lens makers like Sigma will start production for RF and Z.
I can tell you guys a secret it is not IF, but WHEN and you actually know it too.
It would be interesting to see an RF lens from Sigma. It would probably be the size of a coffee can but budget friendly, which is desperately needed. I noticed Canon increased the prices for some of their RF lenses by $200 and $300 yesterday. Between inflation and the ongoing chip shortage, camera and lens manufacturers continue to struggle. A lot of the RF glass is either "coming soon" or "out of stock". Hopefully this gets sorted out soon.
@Gameshoes3003 You're right. I thought the old price for the 15-35mm 2.8 was $2,100. It was $2,200 and now it's $2,300. If I could edit my post I'd correct it.
I am only going to get excited if the announcement is they introduce new lenses for Canon RF and Nikon Z mount, i just want the same set of their current E-mounts to replace my Sony system, especially the 35mm F1.2, or 40mm F1.4, 14mm F1.8. which is all my main lens i use a lot but can't even buy from the native Canon or Nikon mount.
The CEO believes in a full-color sensor operating like film. I don't think he has forgotten. While they've definitely run into technical problems, that only means they do have to keep working at it. I don't mind waiting in the least.
No doubt it will be some new lens & that's OK. They are all good. What I would like to hear is some further information on the status of the proposed Full Frame Foveon sensor. If something isn't said about that soon I think a lot of the Foveon family members will fade away and go to other brands. Either confirm that it's still a real possibility or go on to producing decent Bayer cameras only. The uncertainty is a killer.
I'd bet, that eventually, it will arrive. As for going with other brands, the Sigma stacked sensor is not a primary camera. It is an addon for special occasions with good light or controlled lighting. Anything else, and you should be going with other brands. It is for when you don't have time or opportunity to set out a large-format camera for some nice landscape but still want something a little nicer color than a run-of-the-mill bayer sensor image.
If Sigma doesn't find a way to support X mount, Z mount and R mount, they are shutting themselves out of more than half the market. And in a market that is contracting. Going by numbers from this site, Nikon and Canon sell more than half the FF mirrorless cameras now, and that is increasing.
there isn't any "r mount", and canikon doesn't have anywhere near half of the lens market, in fact bcn data shows that there are very few z-mount/rf-mount lenses being sold.
that's a big reason why sigma isn't supporting z-mount/rf-mount; plus both are proprietary closed mount systems.
for example, tamron by itself sells more glass in japan than canon does; canikon still sells more dslr lenses than milc lenses.
"In terms of market share by mount,
e-mount: 30.6%.
ef-mount: 15.1%.
mft: 13.9%
f-mount: 11.6%
...In terms of manufacturer share, Sony is the leader. E-mount lenses for mirrorless interchangeable-lens cameras are performing well, maintaining a stable high market share of over 20%. The average unit price is in the high 80,000 yen range, which is the highest level among major manufacturers and is performing well.
So if Nikon don’t find a way to make their lenses for Sony E, Canon RF and L-Mount than they are shutting themselves out of 95% of the market and are screwed?
Those are hugely misleading numbers. BCN does not track most camera stores. They only track about 50% of department stores similar to Walmart and Best Buy where mostly cheap ILCs are sold. And Japan is a small portion of the global market.
GLOBALLY , in only 2 years Sony ILC sales fell over 40% , 1.9 M to 1.1M. That’s faster any other company. Conversely Canon mirrorless sales have risen over 30% in two years. Which is impressive in a shrinking market. Those are real numbers, not discount store numbers from only one country.
Unlikely. The I series are FF lenses. MFT and APS-C get the DC DN lenses (16mm, 30mm, 56mm). Missing a 23/24mm in that line which would be nice, but other than that the only thing that might come for the DC DN lenses would be making them available for Fuji X mount.
The only thing missing? Serious? Sigma have said themselves that that line is their best seller. They’ve also said more lenses coming to that line. What’s missing? Zooms for one. A replacement for the ever popular 18-35mm f/1.8 and superb 50-100mm f/1.8.
I really wish Sigma had communicated the arrival of this announcement of an announcement better. They really should announce these things beforehand before they hit us out of nowhere with stuff like that. Even some carefully placed leaks of the announcement of the announcement would have sufficed. Or maybe a short press statement where they promise to promise to promise something in the future.
As others have said, most likely all we get from Sigma are the already leaked 90mm f2.8 and 24mm f2 both in the Contemporary I-Series for L and E mount. Nothing regarding RF, Z or X mount will be announced i’m 99% certain of that.
Joking aside, I'm looking at adding a Sigma lens next and possibly even replacing a Sony lens with an improved Sigma version. It's great to have choices.
I can't help wondering if (and hoping that) it is no coincidence that this is *exactly* three years after the launch of the EOS R. If there has been three-year embargo prior to a licensing deal, Sigma could have a bunch of RF lenses ready to go! (Drooling over the possibility of that 85 here...)
Another little nugget of evidence is that the Red V-Raptor has an RF mount. I can't believe Red would offer a $25k cinema body without 100% support for the mount - which probably means a licence rather than reverse engineering. Coincidence that it was launched this week?
Or they could just adapt PL mount glass to RF mount since cinema cams use fully manual cinema glass because well cinema so probably coincidence. I don't see the main players in cine glass moving away from EF or PL anytime soon.
@Steve Balcombe: there is no licensing deal to be had. Canon does not license their protocols. Sigma, as well as other 3rd party lens makers, have to reverse-engineer their Canon-mount lenses. Also, reverse-engineering does not violate patents.
I understand the desire for Sigma to adopt more mounts. But isn't that a fundamentally flawed buying pattern?
Buy the lenses you want/like/need and then buy the best body you can put behind them. Has always been solid advice in photography basically as long as it has been around.
There's no shortage of purists with lenses and mounts though. Sigma probably knows where it matters more for their bottomline than your average commenter here.
Totally agree and I am still doing exactly that, that's why I am still shooting with an A7RIV, Sigma 35mm F1.2 and Sigma 14mm F1.8 are my main lens one for environmental portrait and one for Astro, until recently the 14GM ( which I also have now) , there is no real alternative out there for long time, also those Voigtlander Primes and Zeiss Loxia, without those, I would have sold my Sony body long long time ago, or probably would have never bought into Sony as I really don't like their body from day one, and still don't after 5 years, i bought a body and put up with it just so I can use those lenses, but there is adapter now so I am experimenting if those E-mount lens really working as good on Z system as they claimed now.
Yeah if prices and lens selection was equal, I probably wouldn't be on Sony. But all of those affordable lenses and Gen 3 body deals were to tough to ignore.
well, for sigma sticking to only the L mount (let call it theirs mount - but quite a small market share) and a single external mount for ever makes little sense.
At this moment (or until now) it simply makes more sense to put out E mount lenses, because the market for 3rd party lenses is simply larger there. RF and Z are growing, replacing steadily the EF and F, so eventually (if not already) it makes total sense for sigma to produce lenses for those as well.
Another factor is the canon/nikon lens lineup. Sigma (form a marketing point of view) needs to wait for them to release the lenses so they can differentiate themselves a bit. Sigma is no longer the "just put there a similar lens at 1/4 the price" manufacturer anymore.
So my point is not that they are going to release RF/Z lenses necessarily now. But eventually it's quite guaranteed that they will. After all this is their business.
Well, never say never, Sigma is here to make money and will go with where the money is, as Canon and Nikon pick up momentum on Mirrorless, market share dictates where Sigma is going, it's a not a religion, it's business. so sure I am having a dream, but that dream have a good chance to come true.
I still prefer the dslr mount 85art. In an attempt to downsize the DN 85 art has an uncharacteristic amount of distortion unusual for the 85mm focal length. The DSLR version did not even have those distortions. My 50mm art, click on lens profile correction, and nothing changes except for vignette correction.
So far, many of Sigma's DN mirrorless lenses are not really major improvements over their dslr lenses. Improvements in image quality is minimal, and they came with major tradeoffs all over the place. That's why until today i don't have much interest towards their newer lenses. I would rather go for nikon's own S line lenses for their no-holds-barred approach on optical design if I'm buying a mirrorless-only lens today.
Why stop at X-Mount, let's bring out some GF lenses too, that would be cool with the price of MF is coming down fast, the GFX 100S is only 6K and now the new GFX 50S II is " only " $4K, even cheaper than some FF ML. great alternative for those don't shoot BIF and sports, like myself. Well, I can dream, not going to happen though, LOL.
Dan - Most likely because Fuji doesn’t want to open up GF mount. Besides with a <2% marketshare against CaSoNikon FF offering the segment is just too small to be feasible this moment in time.
Maybe in a few years from now, but I think not anytime soon.
Making lenses for FF is relatively easy: Design optical formula for longest flange range, adapt distance with tube and flash with correct firmware and mount.
This is especially true for Z mount. They can take all Sony lenses and adapt the tube with 1mm.
I have it on good advice (I told myself) that Sigma will announce a 55-550mm DG OS HSM lens in Pentax K-mount to beat Pentax to the punch because it has been so often demanded by Pentax users... user (me) :)
hmm... not sure, but beside producing their current DSLR lenses, I don't think they released any DSLR lenses for quite some time (and i also think they will not create/invest in anything new for DSLR)
That was clearly a different world when there was a duopoly and no choice for third parties. Now there are an abundance of choices for them. Times have changed. If you picked a closed mount, then that company has chosen a consumer hostile business model in a time with many open or semi open mounts.
It's a fair point, however Sigma's business model clearly relies on selling to more than just Sony users. (L mount is not taking off. Panasonic only has 3% FF marketshare). Canon EF and Nikon F sales will continue to dry up and they will need RF and Z lenses if they want to maintain their current revenue.
EOS M is not an "open system" and Sigma made their APS-C primes available for it. It can happen when financial incentives exist.
(Do I think that is what is being announced? No. I do not.)
Thecyclon - Fujifilm problem seems to be that people are starting to walk away from X-mount and are now goin two ways.
Either they step up GFX and a larger group is now getting (back) into full frame. This can also be seen in the monthly CIPA figures where clearly lenses <35mm systems are in the decline. Another factor here is that revenue is about 3 times lower than in the lens segment for 35mm and larger.
This due to the fact that photo enthousiasts and professionals clearly are more apparent in the Ff (and up) segment.
RF is just EF + some new stuff like the control ring, remember how fast did Chinese manufacturers introduce a fully functional EF-RF adapter? It's basically just a tube... Sigma/Tamron can produce RF lenses any time they want. They haven't done it probably because RF is very new and there aren't enough bodies out there.
Maybe RF and Z mounts just aren't profitable for 3rd parties. RF mount isn't exactly new, its been here since 2018, I don't think its the fault of Sigma's though, more on Canon's or Nikon's
This isn't new. Of course you have to announce the date of an event, even if it's just a live stream on Youtube, if you want to have an audience. Many product announcements used to happen at physical trade shows or press conferences, and the dates of those presentations were also announced beforehand. Same thing really.
They not really "announcing that we are announcing" , they're more confirming what has already leaked, Once it's leaked there's not much point pretending anymore.
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