Apple offered solutions for avoiding purplish lens flare, reported in the iPhone 5, on its website yesterday.

Since the launch of the iPhone 5 last month, reports of purplish flare appearing in images taken with the device have discolored excitement over Apple’s latest offering. (We took an initial in-depth look at the matter on DPReview.)

The smartphone maker responded yesterday with a support page post that offers tips for users:

“Most small cameras, including those in every generation of iPhone, may exhibit some form of flare at the edge of the frame when capturing an image with out-of-scene light sources. This can happen when a light source is positioned at an angle (usually just outside the field of view) so that it causes a reflection off the surfaces inside the camera module and onto the camera sensor. Moving the camera slightly to change the position at which the bright light is entering the lens, or shielding the lens with your hand, should minimize or eliminate the effect.” 

Apple's statement confirms our assessment made in our iPhone 5 review, where we reported the most likely cause is internal reflections in the camera lens assembly, but doesn't explain why this flare is more pronounced in the latest iPhone than in its rivals and predecessors.

Have you seen purple flares popping up in your iPhone 5 photos? What’s your best solution for avoiding the problem?