Camera maker Hasselblad has launched the ‘Rent a Hasselblad’ camera equipment renting program, aiming to give enthusiast and professional photographers easier access to its medium-format photography products.

Rent a Hasselblad’ is a global online service and allows you to book Hasselblad cameras and lenses for a selected period of time, making it an interesting option for special photoshoots, when shooting while traveling, or for those who'd simply like to try the Hasselblad system without spending tens of thousands of dollars.

“Owning a Hasselblad medium format camera system is a significant investment even for a successful high-paid photographer,” said Bronius Rudnickas, Hasselblad Marketing Manager. “Consequently, many professional photographers and enthusiasts haven’t had the opportunity to see what they’re able to create with Hasselblad’s medium format technology."

"The ‘Rent a Hasselblad’ program is designed to change that," he continues, "and we’re looking forward to seeing what photographers are able to produce having easier access to our photographic tools."

At launch, photographers can book the mirrorless medium format Hasselblad X1D-50c and a range of XCD lenses at around 40 pick-up locations across the globe. However, Hasselblad is planning to increase both equipment selection and locations in the future. In the US, renting a X1D-50c for the day will cost you $110—lenses start around the $30 mark—with the possibility of putting the rental cost towards a purchase if you decide to buy the equipment after renting it.

You can find more information and book a camera and lenses on the Hasselblad website.

Press Release

Hasselblad Launches 'Rent a Hasselblad' – A new way to experience and take advantage of Hasselblad Medium Format Technology

‘Rent a Hasselblad’ enables easier and on-demand access to Hasselblad medium format cameras and lenses for photography enthusiasts and professionals.

Hasselblad, the leading manufacturer of medium format cameras and lenses, is introducing the ‘Rent a Hasselblad’ service. The service has been created to allow photography enthusiasts and professionals to benefit from the advantages of medium format technology.

“Owning a Hasselblad medium format camera system is a significant investment even for a successful high-paid photographer,” said Bronius Rudnickas, Hasselblad Marketing Manager. “Consequently, many professional photographers and enthusiasts haven’t had the opportunity to see what they’re able to create with Hasselblad’s medium format technology. The ‘Rent a Hasselblad’ program is designed to change that and we’re looking forward to seeing what photographers are able to produce having easier access to our photographic tools.”

‘Rent a Hasselblad’ is a global online service to book Hasselblad cameras and lenses for a selected period of time based on a photographer’s need to use the camera. Whether renting a Hasselblad system for a specific photoshoot, booking a camera to try it out before making up their mind to purchase, or reserving gear to pick up and use at their next travel destination, the rental service will give photographers more freedom and higher accessibility to Hasselblad systems.

At its launch, customers can book the world’s first mirrorless medium format camera, the X1D-50c, and choose from a selection of XCD lenses at around 40 rental pick-up locations across the globe. Plans are already underway to grow the ‘Rent a Hasselblad’ service by increasing both the number of rental locations and expanding the selection of Hasselblad camera models at certain locations.

Furthermore, as a convenient online service with global coverage and reasonable rental fees, ‘Rent a Hasselblad’ offers photographers the possibility to offset rental cost against the purchase price if they then decide to make an investment in the Hasselblad camera system afterwards.

The ‘Rent a Hasselblad’ booking system with pricing and additional information can be found at: www.hasselblad.com/rental