Popular gear rental (and astute gear commentary) company Lensrentals announced some big news this morning: they're going to start renting DJI drones and Virtual Reality/360° equipment.

Lots of photographers are considering adding a drone to their kit or dabbling in Virtual Reality and 360° capture, but if you're not sold on the idea, buying expensive VR or aerial photography gear might seem excessive. Lensrentals expansion into drones and VR offers a try-before-you-buy option that won't set you back thousands.

Starting today, you can rent the Mavic DJI Pro, DJI Phantom 4 Pro and DJI Inspire 2 drones alongside "a number of supporting equipment items" in the company's Drones section, as well as the Orah 4i VR camera, Nikon KeyMission 360 action cam and their accompanying accessories under the VR/360 section.

To give you an idea on price, renting a DJI Mavic Pro will run you $213 for 7 days, a Nikon KeyMission 360 action cam costs just $57 for the same period, and the more powerful Orah 4i VR camera costs $270 for that week-long rental. And if you like what you try, you can keep the drone/camera and apply your rental fee towards a purchase through Lensrentals' Keeper program.

To learn more about the company's new rental options, or take advantage for yourself, head over to the Lensrentals website.

Press Release

Lensrentals Adds Drone and Virtual Reality / 360 Equipment to Nationwide Rental Program

DJI Mavic Pro, DJI Phantom 4 Pro and DJI Inspire 2 Drones, Orah 4i and Nikon VR Gear Added to Inventory

Memphis, TN – August 10, 2017 – Lensrentals, the largest online provider of photography and video equipment for rental throughout the US, today announced a trial of drone and virtual reality (VR) equipment for rental nationwide. From today the Mavic DJI Pro, DJI Phantom 4 Pro and DJI Inspire 2 drones, and a number of supporting equipment items can be found under the video section of Lensrentals.com. Similarly, Orah 4i and Nikon virtual reality/360 equipment will also be available on Lensrentals.com, with a variety of accessories to enable professional quality image capture.

Following a recent successful trial, Lensrentals will extend the nationwide drone rental program to identify the most robust packaging, efficient maintenance and supplemental equipment options, to ensure the company continues to provide equipment with the lowest failure rate in the industry.

"With any new photo and video rental categories, we need ensure we’re maintaining our high standards for providing ‘like new’ equipment to enable our customers to capture the best quality imagery. " said Lensrentals, Co-owner, Drew Cicala. "As drone technology has improved, especially stability control reducing the chances of accidental landings, and VR gear quality has increased, we’re more confident that we can maintain an inventory of professional equipment that can be rented repeatedly throughout the U.S.,” Cicala added.

Lensrentals expansion into drones and virtual reality equipment categories create opportunities for individuals seeking to try and buy gear through the Lensrentals Keeper program – that allows customers to rent equipment, keep the equipment and apply rental fees towards the purchase.

To comply with FAA regulations, customers adding a drone to their cart for rental or purchase will be directed to the remote pilot airman certification page at checkout.

In addition to new equipment packages, updated branding, amended layout and a smart shopping cart, customers that visit the Lensrentals website, will notice more streamlined navigation beginning with the type of content they are looking to create. By choosing photo or video customers are able to explore by type of equipment, brand etc., and receive recommendations of packages of equipment compiled by staff members based on the items most frequently rented together.