A Canadian advertising agency found a fun new use for Instagram when looking for ways to promote the upcoming Toronto Silent Film Festival: When images are loaded frame-by-frame and viewed on a mobile device in slideshow mode, a quick scroll creates a digital flip book effect.
The festival created three Instagram accounts and uploaded 30 sequential images to each to create three digital flip books teasing three of the silent films that will be shown. Look for the following accounts on Instagram and be sure to switch to slideshow mode before scrolling: The tsff_1 account promotes the classic "Sunrise: A Song of Two Humans," tsff_2 gives a peek at "Tumbleweeds" and tsff_3 may make you want to see the rest of "Super-Hooper-Dyne Lizzies."
The promotion's success is a bit of a double-edged sword, however: Comments on each image make the flip book effect less seamless. This YouTube video shows all three accounts in full flip book action, before comments disrupted the experience:
Want to make your own digital flip book with Instagram? Just create a new account and begin uploading your images, starting from the end of your story. You could try asking followers not to comment to keep the flip book effect optimal, or simply keep the account private if you just want to impress your friends and family. The Toronto Silent Film Festival only used 30 images for their flip books, an even longer series could really be fun to flip through.