Asus was the first of the big manufacturers to hold its press conference at the IFA trade show in Berlin this morning. Along with a couple of new laptop models and the ZenWatch smartwatch, the Taiwanese manufacturer also launched an all-around new version of its MeMO Pad 7-inch Android tablet.

The new model comes with an upgraded CPU and is now powered by an Intel Atom 64-bit quad-core Z3560 CPU that is clocked at 1.83 GHz. The screen resolution has been increased from 1280 x 800 pixels to 1920 x 1080 Full-HD and the new material mix of a fiberglass body and duralumin frame makes for a sturdy design and gives the new device a touch of luxury. Images, videos and other files can be stored on either 16 or 32GB of internal memory and a microSD-slot is available, too. The MeMO Pad 7 runs Android 4.4 with the Asus ZenUI and comes with 2GB of RAM.

The camera app includes a "Time Rewind" function and special selfie mode but with its 5MP rear and 2MP front camera the MeMO Pad is arguably better suited for image editing than capturing. With the right editing apps installed the IPS display with its 178-degree viewing angle and, according to Asus, very accurate color reproduction should make the 7-inch tablet a powerful mobile editing device.

The MeMO Pad comes in three colors.
The ZenWatch can remote-control the camera in a connected smartphone.

The Wi-Fi only version of the MeMO Pad 7 will be available in red, gold and black color from €199 (approximately $260) in Europe in October. No information on availability in other regions has been provided yet. An LTE version will be launched at a later stage. 

Asus also announced that its ZenFone smartphone, which is hugely popular in Asia, will be available in Europe from October and launched the ZenWatch smartwatch. The ZenWatch is an Android Wear device and with its stainless steel body and leather band visually resembles a traditional watch. It does not come with a built-in camera but can be used as a remote viewfinder and trigger for the camera in a connected smartphone.