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The Tamron 50-400mm F4.5-6.3 Di III VC VXD boasts an impressive zoom range in a relatively compact package. How does it perform? We took a look.
ProGrade Digital is a brand new memory card brand founded by former executives of memory maker Lexar.
In June 2017 parent company Micron unexpectedly announced the end of Lexar, but the brand was shortly after acquired by Chinese company Longsys. Now, a group of former executives from both managerial and technical backgrounds has teamed up to produce and market high-quality memory cards, directly competing with Lexar itself and other high-profile storage brands, such as SanDisk.
Initially the new company will offer two lines of cards: The CFast 2.0 cards will be available in 128GB, 256GB, and 512GB capacities for $230, $350, and $700, respectively, and offer transfer speeds up to 550MB/sec. The UHS-II SD-card line comes in 64GB, 128GB, and 256GB capacities for $55, $95, and $190, respectively, delivering speeds of up to 200MB/sec.
ProGrade says the controllers in all cards are optimized for use in professional cameras, and will each be tested from component-level down to individual memory chips before leaving the factory. Add a three year warranty into the mix, and the new cards look like an enticing alternative to the established brands for photographers who demand maximum reliability.
The brand was officially announced last week, but rather than simply cover the news, we decided to send ProGrade a few questions instead. Specifically, we wanted to know what sets the brand apart, how they expect to compete with the big guys, and why they started the company in the first place.
Mark Lewis, Vice President Marketing for ProGrade Digital, was kind enough to answer these questions:
Do we really need another memory card company?
Yes. With Micron’s sale of the Lexar brand and Western Digital’s purchase of SanDisk, there seems to be a shift in market focus for these two iconic brands and the future is uncertain.
Their decisions to realign product lines and focus solely on higher margin industrial and OEM SKUs opens up an opportunity for a new player—one with laser-focus on the professional market and whose intent it is to fill the void and service this market of professional photo, video and cinema customers. We at ProGrade Digital are that new digital memory card company who will champion their cause.
How will your company be different than the rest?
We bring several competitive advantages to help us stand apart. First, it’s about the people involved. At the executive and engineering level our team brings extensive experience, having worked for numerous years with leading components suppliers and vendors in the design and delivery of precision products specifically for this niche. Our marketing and sales group also has deep roots within the imaging industry, including professionals who not only produce still and motion capture for ProGrade Digital, but who also regularly create for private clients. Plus we acknowledge our growing family of influencers and ambassadors from both the still and motion capture worlds, individuals whom you will soon be reading more about.
The second way that we will stand apart from the competition is our product. I’ve already touched on the fact that, through our past employment, we bring a deep level of experience having built integrity into both the Lexar and SanDisk product lines. Our work here with ProGrade Digital not only lets us expand upon that foundation but, as a smaller firm, we now have the latitude and drive to make even better products specifically for the imaging markets. Two such ProGrade Digital imaging industry firsts include 100 percent in-factory test (to help us sustain a goal of zero percent failure), plus laser-etched serial numbers on each memory card. The serial number enables us to track firmware, controller and memory type. This ability to track a card’s manufacture gives us one more tool for being that much more proactive when it comes to supporting our customer base.
Other product strengths: as executive members of the SD Association and Compact Flash Association (CFA) we work with device manufacturers and other industry leaders on the development of new technologies. ProGrade Digital products are competitively priced, and distribution is limited so that we may preserve quality and control, plus maintain a direct relationship with our customer.
How can a David hope to compete against a Goliath?
If you know the story about David and Goliath you may recall that, despite Goliath’s physical size, level of experience and massive army to back him up, it was a young, small and nimble David who took precise aim and used the right weapon. ProGrade Digital is tightly focusing on a customer that we know, and specifically developing best-in-class products able to meet the needs of the professional imaging market.
What's the future for card form factors such as SD, CFast, CFexpress and XQD?
The future for all memory cards continues to evolve. It is difficult to predict exactly what will happen to any particular form-factor, but the standards work currently being developed by the two memory card associations will help drive the direction.
Specifically, plans are in the works to move to the PCIe interface; the PCIe interface will allow for speeds to advance beyond some of the limits of the SATA interface. Of particular note are efforts being done by the Compact Flash Association (CFA) on the CFexpress form-factor. Their work has support from the major device manufacturers, and ProGrade Digital is at the forefront of those developments. As new standards gain in popularity, I believe that we will see some current form-factors slowly begin to phase out.
A big thank you to Mark for taking the time to answer these questions. If you want to learn more about this new memory card company or browse through ProGrade's whole product line, head over to the ProGrade Digital website.
Former Lexar Executives Start New Company: Pledge to Focus on Developing and Marketing Products of Superior Performance, Quality and Reliability
SAN JOSE, Calif. – Feb 15, 2018 8:00 am EST-ProGrade Digital, anew company founded on a mission to provide the highest quality, professional grade memory cards and workflow solutions available, today announced a new line of products designed to uniquely fill the needs of today’s high-end DLSRs, camcorders and digital cinema cameras. Memory cards will be offered in a variety of formats and industry-leading capacities. The company will also design and market a selection of card readers, starting with a CFast & SD Dual Slot Workflow Reader that boasts a USB 3.0, Gen. 2 transfer protocol. ProGrade Digital’s new memory cards and card readers will become available in the month of February at www.progradedigital.com, Amazon.com and B&H Photo and Video
ProGrade Digital was founded by former executives from Lexar who held management or technical leadership positions at the company recognized as the pioneer in memory card development for digital photography. The team has more than 60 years of combined experience in the design, development and manufacture of memory cards gained while working for Lexar, SanDisk and other firms. Leveraging its experience and industry relationships, the team will focus exclusively on developing and marketing memory cards, card readers and software optimized for use within professional cinema and photography markets.
“Our goal is to be the professional’s source for top performing, professional grade memory cards and workflow solutions,” says Wes Brewer, founder and CEO of ProGrade Digital. “We will be committed to focusing our efforts on the digital imaging pro who is meticulous about his equipment and workflow-delivering the best service, plus best product quality and reliability.”
Memory Card Key Features
Card Reader Key Features
ProGrade Digital memory cards are designed to provide the highest levels of performance, quality and reliability in high-end DSLRs, camcorders and digital cinema cameras from manufacturers such as Canon, Nikon, Sony and Blackmagic.
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The Tamron 50-400mm F4.5-6.3 Di III VC VXD boasts an impressive zoom range in a relatively compact package. How does it perform? We took a look.
What’s the best camera for around $2000? These capable cameras should be solid and well-built, have both speed and focus for capturing fast action and offer professional-level image quality. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing around $2000 and recommended the best.
What's the best camera for shooting landscapes? High resolution, weather-sealed bodies and wide dynamic range are all important. In this buying guide we've rounded-up several great cameras for shooting landscapes, and recommended the best.
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|Reina by Great Bustard|
from in the style of a Large Format Portrait
|_SDI2370bw by rick decker|
from Crashing Wave
|Winter Days by DaveN01|
|2019_0720_163302AA by old shutter bugger|
from In The Style Of EDWARD WESTON's Sitll Lifes
|IMG_750-16662-2 Dusty drive by Jill Hancock|
from Daylight Pictures of Modern Trucks in Action
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About 95% of Earth's oceans haven't been observed. Researchers at MIT have built a battery-free, wireless underwater camera that may help scientists explore more of the oceans.
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The Sony FX30 is an explicitly video-focused camera, but could its technology herald a refresh of the company's APS-C stills line-up? We have a look at what that might mean.
The lens offers a constant F2.8 aperture through a rather unique focal length range for full-frame camera systems. It’s expected to be available starting October 27, 2022 for $699.
Can AI overcome the physical limitations of smartphone sensors and lenses? A Qualcomm executive thinks so, thanks in large part to improvements in processing power, hardware and artificial intelligence.
We're starting to see cameras offering 'open gate' video recording, so what is this tool and when is it useful?
The Sony FX30 is a 4K/120p-capable Super35 / APS-C cinema camera that wants to take the battle to the likes of Panasonic's GH series.
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If you've ever wanted to become an action figure, Hasbro is providing you the opportunity with its new 3D-printed Selfie Series action figures.
When you store photos on the cloud, you expect them to remain safe for a long time. However, some Google Photos users were scared over the weekend when they realized that their photo libraries had become corrupted.
DALL-E's Outpainting feature uses AI to expand existing images and artwork. Ad agency Ogilvy Paris has used Outpainting to expand Johannes Vermeer's famous painting, 'The Milkmaid.'
iOS 16.0.2 addresses, amongst other bug fixes, a problem wherein the second-generation sensor-shift image stabilization tech was causing camera shake issues in some third-party apps.
For the past eight years, the Library of Congress has been working on figuring out the subjects in a large collection of film, TV and music photos. Many of the mysteries have been solved. However, 17 photos have eluded the LC's best efforts, and the public's help is needed to help put names to the final unknown faces.
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Sigma's latest wide Art-badged prime for full frame is capable of some stunning landscapes. Check out a new batch of sample photos in the gallery.
Winners for this year's annual Comedy Pet Photo Awards have been announced.
While visiting the team in Seattle, Chris and Jordan attempt to eat some chowder. It's difficult. Also, this week they are puppets.
Meike has released its first adapter for Nikon Z cameras. The new MK-EFTZ-B adapter allows Nikon Z users to attach Canon EF and EF-S lenses to their cameras, complete with autofocus and automatic exposure functionality.
The Canon 5D Mark II was released in November 2008. Since then, a photographer used theirs to capture nearly 2.3 million images, which is an average of about 450 photos per day if they shot every single day. The camera is still going strong for its new owner.
Capture One for iPad users cvan now connect their camera, wired or wirelessly, to their iPad for quick image transfers without the need for memory cards and readers.
Digital film scanners can be pricey, so Lomo's latest scanners let shooters do it themselves. Whether you have a digital camera, or simply a smartphone, there's a DigitaLIZA that'll work with your kit. But are the results any good? Let's find out.
The Leica Q2 'Dawn' is the same camera on the inside, but features an all-black paint job and a special Japanese-woven fabric wrap produced by Japanese brand, Hosoo.
It's been a while since we've encountered a lens with a normal to super-telephoto range, how do the photos from the Tamron 50-400mm F4.5-6.3 look? Take a gander.
Also new is a built-in screen for checking the battery and shooting mode, as well as a Quick Launch feature for iPhone devices.
Venus Optics' Laowa 58mm F2.8 2x Ultra-Macro APO is available for Canon R, Leica L, Nikon Z and Sony E mount camera systems.
Kubrick had three of the ten Zeiss Planar 50mm F0.7 lenses Zeiss produced re-engineered to work as cinema lenses. Kubrick is most known for using these lenses in a candlelit scene in his Oscar-winning film, Barry Lyndon.