Action-camera manufacturer GoPro has launched a trade-up program for its US-customers. Existing GoPro owners can receive $100 off a new HERO5 Black, or $50 off a HERO5 Session when they trade in any older GoPro HERO model.

To participate in the program you should visit the Trade-up website, select the new camera of your choice, and follow instructions to return your old camera. Once GoPro has received the latter, it will process the discount and send you a brand-new HERO5 Black or HERO5 Session camera.  The company says returned cameras will be recycled responsibly via zero landfill and recycling methods appropriate to material type. 

"Our HERO5 cameras are the best we've ever made. And when paired with GoPro's new software, they unlock the simplest, most powerful mobile storytelling solution yet," said CJ Prober, GoPro's Chief Operating Officer. "Our Trade-Up Program allows us to introduce existing customers to the modern GoPro experience and prepare our community for the new software enhancements ahead."

The HERO5 Black and HERO5 Session currently retail for $399.99 and $299.99, so the trade-in discount can cut a nice chunk from that. If you own an older GoPro and like the idea of trading it in, you can find all the information on the GoPro website