Instagram has confirmed in a blog post that it will change the way the photos and videos of your friends are displayed in its stream. Just like parent company Facebook did some time ago, chronological sorting will be scrapped in favor of a new algorithm that sorts images based on 'the likelihood that you'll be interested in the content, your relationship with the person posting and the timeliness of the post.'

According to Instagram the change is implemented because, with the platform having grown quickly and many users having longer and longer friend lists, Instagramers miss on average 70 percent of their feed. 

"If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it."

To avoid any confusion, posts will be clearly stamped with the date they occurred, just as they are now. The changes won't be made overnight either. The algorithm-based feed will be rolled out to small groups of users over the coming months while the company will be monitoring performance and acceptance. As is the case so often with fundamental changes to social networks, hardcore users will be skeptical but Instagram promises it will listen to any feedback.

Source: Instagram