Instagram's latest update brings a fundamental change with it. Since the app's launch in 2010 users have been limited to posting images in square format. However, today this has changed. After installing version 7.5 of what is arguably the world's most popular image sharing app, you can now also post your images in portrait and landscape formats. On its blog Instagram says the following:

Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.

It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.

Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.

The change will be especially welcome by those who post a lot of video content as footage will now be viewable in its full 16:9 glory. Additionally, there is a change to the way filters work. Previously there were different sets for filters and videos. Now all filters can be applied to both still images and video clips, and the intensity of filters is now adjustable on video as well. Instagram 7.5 for both iOS and Android can be downloaded and installed now from the respective app stores.

Source: Instagram