Is there room in the market for a trendy, low-performance shooter?

When we first saw the Q Camera, we didn't know what to think. It has less megapixels and less storage than an iPhone but instead offers a bright ring flash and cool-looking waterproof body. More of a lifestyle device than professional tool, the Q Camera is looking to create a new market for casual, phone-less digital photography, much like the GoPro emerged as a ruggedized step between smartphones and high-end video cameras. 

For $199, it's cheaper than most new point-and-shoots and offers 3G connectivity with instant uploading to its web service. By appealing to (let's be honest) hipsters, the Q Camera gives users the chance to take unique-looking, share-able photos without a phone. As we observe the slow death of traditional point-and-shoot digital cameras in favor of smartphones, the Q Camera looks like it could be the last breath of low cost, photography-only devices.

The Q Camera's Key Specifications:

  • 5 megapixel
  • 24mm wide lens
  • F2.4 aperture
  • Manual focusing
  • Macro mode
  • 3 pre-set capture modes (Outdoor, Indoor, Night)
  • 3G Connectivity (micro SIM)
  • Four Buttons: Function, Save & Share, Shutter and Shutter with Flash
  • 8 segments powered LED ring flash
  • self timer (8 seconds)
  • 2.7 inches display
  • 800mAh battery (average 200 photos per charge)
  • Built-in 2GB memory
  • Nine photo filters
  • Waterproof up to 3.3 feet (1 meter) for up to half an hour
The Q Camera hopes users will forgo smartphones in favor of tactile controls.

Let's hear from you: Does the Q Camera have the potential to catch on with consumers, or will it go the way of the point and shoots before it?