According to Merriam-Webster, bokeh is a noun that means 'the blurred quality or effect seen in the out-of-focus portion of a photograph taken with a narrow depth of field.' Apple, however, has different plans.

Recent Videos

In a recent video advertisement, Apple has turned the word bokeh into a verb, 'bokeh'd.' Not only has Apple turned bokeh into a verb, it's also taken a stance on how the Japanese term is pronounced, a widely debated topic. Based on the video, Apple's pronunciation of choice is 'bok-uh,' a departure from the Japanese pronunciation which sounds more along the lines of 'bow-kayh.'

The advert itself is humorous regardless of your pronunciation preference and, for better or worse, Apple's 'verbing' of the word bokeh may very well become a universally accepted.