Instagram has released a statement clarifying a viral image that claims only 7% of a user's followers can see content they share on the platform. Images of the clickbait claim have been making their rounds on the platform for months, usually with the header, 'This is a test.'

A collection of posts with the hashtag #thisisatest that can be found when searching Instagram

According to a series of tweets from the company, Instagram hasn't made any recent changes to its feed algorithm and doesn't hide any posts from users.

Instagram addressed the claim in multiple tweets yesterday, stating that its users will see all posts from all accounts they follow, assuming they "keep scrolling" long enough.

Instagram replaced its chronological feed with one sorted by an algorithm in 2016. Since that time, Instagram users see content presented based on a number of factors, including how often they engage with a particular account and how often they check their feed. Some users have been confused by this change, which can make it appear that posts by some accounts are missing from the feed.

In March 2018, the company announced that it would tweak its algorithm based on this feedback so that newer posts were more likely to show up near the top of the feed.