Nikon says it wants to 'change the concept of cameras'
Smartphones have been crippling the digital point-and-shoot market for years. In May, global shipments of compact cameras by most major manufactures were down 48% from the year before while smartphone sales surged.
In a recent interview with Bloomberg, Nikon president Makoto Kimura acknowledged the impact of smartphone photography and gave the public a hint of where Nikon may be going.
“The number of people taking snapshots is exploding by use of smartphones that sold 750 million or so last year and are still growing,” Kimura told Bloomberg. “We’ve centralized our ideas around cameras but can change our approach to offer products to that bigger market.”
Nikon's Android-running, WiFi-capable Coolpix S800c was announced last year, though it took a backseat to Samsung's Galaxy Camera which launched with a more up-to-date version of Android and more versatile lens. And while Nikon has yet to offer a version 2.0 of the S800c, Samsung recently announced both the Galaxy S4 Zoom as well as the Galaxy NX, the first mirrorless system camera powered by Android with both an interchangble lens and Raw file format capability.
But as Samsung paves the way for the future of camera/phone hybrids, Nikon is only really confirming it wants to compete.
“We want to create a product that will change the concept of cameras,” Kimura said in the Bloomberg interview. “It could be a non-camera consumer product.”
Kimura would not say whether this "non-camera consumer product" would be a mobile phone, but the hint alone has sent the blogosphere abuzz with speculation.
While we are not sure what Nikon's answer to the smartphone challenge will be, Kimura promises that his company will keep up with the market as it evolves.
“Rapid expansion of mobile devices is a change in business environment given to us,” Kimura said to Bloomberg. “Our task going forward is to find an answer to that change.”
|Waffles with fruits by Coolinarka|
from Food photography (desserts)
|Vestrahorn Frozen Reflection by Will B Milner|
from Ice cold
Google has updated its Photos mobile apps to support the recently announced service for creating and printing physical photo books.
Europeana Photography is a new online image archive that includes more than 2 million historical photographs from European collections in 34 countries, covering the first 100 years of photography. Read more
Manufacturers love to state CRI (color rendering index) numbers to prove that their LED lights will provide great color, but a single CRI score doesn't tell the whole story.
NASA's Juno spacecraft is sending back its first images from Jovean orbit, and they're beautiful. Read more
We got our hands on the first zoom lens available for Fujifim's new digital medium format system. Check out the samples
As summer really gets going over here in the Northern hemisphere, the team at Imaging Resource has put together a list of the best cameras for backpacking.
The Ukrainian Parliament banned statues of Lenin in 2015. Two years later, the monuments no longer adorn public buildings or stand watch over town squares, but they're still there.
If you had to choose one camera to bring along for the ultimate West coast road trip, what would it be? DPR's Sam Spencer choose the X100F. Read more
The a9 boasts impressive capability. As more examples of it in practice pour in, Sony's claims hold up. Watch the a9 track and maintain focus on a rapidly approaching basketball.
Last week, more than a million tonnes of Californian coastline slid into the ocean, taking part of Highway 1 with it. Check out the remodeling in photos taken before and after the landslide.
Even after eighteen months of reviewing the latest, greatest, shiniest and must-buy-me-est new gear, DPReview staffer Carey Rose has continued to use older DSLR cameras for his freelance work. But now, that might be changing. Read more
Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it's said in a presentation to investors. A focus on high value cameras and lenses should boost operating income, it says. Read more
It's nicknamed the 'Cycloptic Mustard Monster,' and is a 3D printed medium format camera. Read more
The new NanGuang LED lights are battery powered and come with accessories including filters and diffusers.
Have you been telling yourself, "Hey, I really need one of those 8K displays?" A video about Dell's new 8K monitor shows you what to expect. Is it really that much better?
Tamara Lackey, a Nikon ambassador USA and pro shooter, discusses embracing self-consciousness as a means of connecting with subjects.
There's a new Spiderman movie coming out and the poster been generating a lot of online chatter. Mostly about how it looks like the creation of a fevered teenager that just discovered Photoshop.
An honest defense of the system's merits, with photos as proof.
Copyright disputes are no fun at all. 'Binded' is a new startup that aims to simplify the process of registering - and enforcing - copyright for photographers. Read more
Not everyone wants to pay a premium for a long zoom camera. Thankfully, there are many reasonably priced cameras available, though they won't offer the same image quality as enthusiast models. In this updated roundup we look at big zoom cameras with more consumer-friendly price tags. Read more
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.
What's it like to ride the waves with champion surfer Kelly Slater? This VR video from Teton Gravity Research gives you a taste.