If you've been eyeing a Peak Design bag, today may be the day to strike. In honor of Earth Day, the company is donating 100% of proceeds from the day's online sales to the Conservation Alliance. The organization provides a link between outdoor brands like Peak Design and community efforts to protect and restore public lands.

Peak Design also recently launched Give a Shot, a website where wildlife non-profits can connect with visual content creators looking to volunteer their skills for a good cause. To sweeten the deal, the company offers creators who take on a volunteer project credit toward Peak Design goods.