Kodak reaches out to app developers to push photos from phone to print
When Eastman Kodak filed Chapter 11 Bankruptcy in early 2012, it sold off the remaining profitable areas of the company. The surviving branches of the Kodak brand are now working to remain relevant in an age when photography is rapidly changing.
One of the remaining arms of the Kodak legacy is Kodak Alaris. The photo printing service is now working with app developers to let customers print photos at one of 105,000 photo printing kiosks worldwide.
At the recent Mobile Photo Connect conference in San Francisco, California, I had a chance to speak with the Chief Growth Officer of Kodak Alaris. Darren Johnson started with Kodak in 1997 and has held a wide range of roles within the company since, from research and development to sales. Now, Johnson is laying the foundation for growth as Kodak Alaris looks to the future.
“I like to say that we are a 125-year-old start up,” said Johnson. “We have a new owner, and a new industry.”
According to Kodak Alaris, even though the majority of digital photos taken today are captured with smartphones, most printed photographs were captured with conventional cameras.
Kodak Alaris is focusing on how to get photos off of phones and into prints. While it has a handful of apps for printing photos for every mobile platform, Kodak Alaris has opened up its API so developers can help users print photos from their own applications.
“No one manages memories the same way anymore,” said Johnson. “We are trying to make it easy to enrich, relive and share your memories.”
I had a chance to use the Kodak Alaris kiosk at the Mobile Photo Connect conference. I used Kodak’s WedPics app, a photo organizer for couples to collect photos from their wedding.
After uploading a favorite photo of the Bay Bridge, I used Kodak’s built-in editing tools to apply a filter and adjust the contrast of my image. After I finished, I sent the photo to the demo kiosk. Within minutes, I was holding an 8 x 10 print of my photo. Consumers can find similar kiosks at their local Target or CVS stores.
While Kodak's apps are certainly capable of printing to its kiosks, the editing tools and templates leave a lot to be desired. Instead of trying to compete with the developers of popular mobile apps, Kodak Alaris is reaching out to them, encouraging apps to include a “print to Kodak” option. The hope is that the apps will increase the use of Kodak's kiosks. The developers, in return, get a cut of the printing fee.
“We can never be as innovative as the app developer community,” said Johnson about Kodak’s decision to release its API.
For over a century, Kodak has been a self-contained company that had a hand in every part of the photographic process. Now, Kodak Alaris is specializing, focusing solely on printing kiosks while other manufactures make the cameras and app developers create the software. Instead of trying to do everything, Kodak Alaris is offering retailers more foot traffic, app developers a new revenue stream and users an opportunity to easily print their smartphone photos.
Oct 5, 2016
Oct 5, 2016
Oct 4, 2016
Oct 4, 2016
Nikon's 28mm F1.4E ED appears to roundly complete the company's updated lineup of fast, professional prime lenses. We've already seen some initial images from a Nikon ambassador, but we've worked through a gallery of our own, with a lens of our own over the past week. Take a look.
Google is holding a competition that could see your Pixel photos gracing millions of screens.
Nikon's 100th birthday party continues worldwide as a distributor in Italy organized a one-of-a-kind feat: assembling the world's largest 'human camera' from over a thousand volunteers.
Ricoh has dropped the price of its Theta SC 360 spherical camera by to $199, a reduction of roughly $50. The camera features two 12MP sensors and can record Full HD video in addition to stills.
Photojournalist Pete Souza served as the presidential photographer for both Ronald Reagan and Barack Obama. In an interview with fellow photographer Marcia Nighswander, he discusses several of his most noteworthy images.
Photographer Michael Wolf has been documenting the crowded conditions of Tokyo's subway trains since the 1990s. The photos have gone viral regularly in the years since he started the project, and he just published the final edition in the series.
The just-launched OnePlus 5 is getting a minor update that should improve camera function.
A Belgian camera shop is showing off an extremely rare, limited 'Rex Edition' Nikon D500. The cosmetic alterations were provided by a customer's German Shepherd Rex, who got ahold of the camera within a day of its purchase.
Adobe says that many of its users have been relying on SkyBox for VR editing and it therefore made sense to make the plug-ins available to all subscribers through Creative Cloud.
The Pictar grip provides a number of customizable physical controls for your iPhone camera, but at its price point we would like to see better materials and build quality.
Peak Design's 'consider every detail' approach shines in the Everyday Backpack. While expensive, it's one of the best options out there for a photographer who needs to pack a lot of stuff in addition to gear.
If you're thinking of using Canon's sports glass on the Sony a9, think again. The ultra-fast camera slows way down when you attach off-brand glass.
The Polish town of Katowice is not famed as an area of beauty, but as all photographers know, that doesn't mean that beauty can't be found if you look in the right places. Mariusz Pietranek used a drone to look down on the colorful sedimentation tanks at an ironworks.
New York Times video journalist Ben Solomon spent a harrowing three weeks accompanying Iraqi Major Sajjad al-Hour as he and his men fought to retake Mosul from I.S. forces.
The 3D VR camera launched through a crowdfunding campaign in 2015 goes on sale beginning June 26.
Noctilucent clouds, a crescent moon and Venus were visible in the pre-dawn sky over Budapest yesterday. Photographer György Soponyai captured NASA's astronomy picture of the day.
Squirming pets won't sit still for photos? A Kickstarter campaign is looking to help.
Find out how Chris Burkard shifted from editorial photography to his true passions: landscapes, conservation and, of course, surfing.
The updated EyeEm app scans your camera roll and picks images that are composed particularly well, have the best quality, or highest chance of selling on EyeEm Market.
It's three years old but still a solid option for a Micro Four Thirds shooter looking for a high-quality, fast, wide-angle prime. Take a look at how we got along with it.
Tamron has announced the longest all-in-one zoom lens currently available, the 18-400mm F3.5-6.3 Di II VC HLD. Designed for Canon and Nikon crop-sensor cameras, the lens will be available in July.
When you're ready to step-up to full-frame from an entry-level or midrange camera, the choices can be overwhelming. Find out which models came out on top in our $1200-2000 enthusiast ILC roundup.
Just a guy wearing a VR headset, smashing invisible Goombas in Central Park.
NASA's Mars Reconnaissance Orbiter captured this gorgeous aerial photo of the Martian landscape. And if you look really close, you can actually see the Mars Curiosity rover in the very middle.
The city of Laguna Beach, California has provided some clarification around the kinds of photography permits it offers.
Later this year, a VR180 camera will be Joining Yi's Halo and 360 VR cameras, which will offer stereo 3D capture, yet be as easy to use and compact as a 2D camera.
Caltech researchers have developed an 'optical phased array' chip that uses time delays instead of a lens to focus the incoming light.
Pricing and shipping have finally been revealed for two highly anticipated lenses from Sigma, announced in February.
These macro photos of clouds of paint billowing through clear water might look like high-quality CGI, but they're real photographs. And photographer Alberto Seveso told us how they were made.
Facebook is testing a feature that prevents people from saving, sharing, or even taking a screenshot of your profile picture.