Zeiss has denied the suggestion that it's left the photography industry. A widely-reported post on the Fred Miranda forum claimed Zeiss' Australian distributor had said the company is discontinuing its lenses and filters.

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The company has denied the report:

'Zeiss has not withdrawn from the photo lens market.

A simple look at https://www.zeiss.com/consumer-products/int/photography.html or amazon.com shows that we are still promoting and selling our photo lenses.

But we have to face the facts. In the first months of the pandemic, the global market declined significantly and irreversibly. And companies have to adapt.

And, of course, we are bringing our unique expertise to mobile imaging. Because it is also clear that consumers, as well as ambitious and professional photographers, increasingly prefer their smartphones for all-day photography.'

We sought more clarity around what the company meant by 'having to adapt' and whether that meant a reduction in the photo product line, and were given the following statement (June 8th):

'This means that the overall market situation after the pandemic led to lower sales. Nevertheless, this does not change our commitment to our photo products.

No restrictions in the products we offer.

Content creation has never been bigger and we believe that our products are a perfect companion for photography and videography as practiced by so many consumers and professionals worldwide.

We are committed to the category and enabling consumers worldwide to take breathtaking pictures and videos with our products.'

While the statement doesn't explicitly state that the company is still developing or manufacturing products (or having products manufactured), it does suggest the company is still committed to its existing product line. It remains the case that much of Zeiss's photographic lineup is focused on DSLR systems such as Canon's EF and Nikon's F mounts, which are no longer those manufacturers' primary focus.

There are Zeiss lenses for the Fujifilm X-mount and Sony's E-mount (not to be confused with the Sony-developed ZE lenses), but there haven't been any additions to these series in several years.