Hasselblad Masters Fashion/Beauty winner 2016 Roy Rossovich

Medium format manufacturer Hasselblad has opened its bi-annual Masters competition for entries, using 12 of its mirrorless cameras to tempt photographers to enter their best images. The main part of the contest is open only to professional photographers with three years under their belt in the industry, but the Project//21 category allows any photographer of 21 years or under to enter whether amateur or professional.

Entry is free, and pictures don’t need to be shot on a Hasselblad camera either, as those made with any brand or format of digital or film camera will qualify. Pictures taken with smartphones and tablets do not however.

There are twelve categories to choose from including a new ‘Heritage’ section introduced this year to mark the 80th anniversary of the company’s camera production. For this category Hasselblad wants photographers to ‘use your creativity to show us photographs that celebrate our heritage’. The website offers a link to the company’s history page for inspiration. Entries to each of the categories must consist of three images that don’t have to be part of a set or series, but which will be judged together as the entry. Photographers can enter as many categories as they like – but again, entering three pictures for each category chosen.


  • Art
  • Aerial
  • Architecture
  • Beauty & Fashion
  • Landscape/Nature
  • Portrait
  • Product
  • Project//21
  • Street/Urban
  • Wedding
  • Wildlife
  • Heritage

Entry closes at the end of July 2021, and a shortlist of 10 images per category will be announced in September. A ‘grand jury’ will decide on the ultimate winners with the help of public voting throughout September and October, and the overall winner will be announced in November. The winners of each category will receive a Hasselblad mirrorless camera, currently either the X1D ll 50c or the 907X 50c, and will shoot a project with it that will appear in the Hasselblad Masters Book. For the purpose of the project winners will also have the chance to borrow additional lenses. For entry details and rules see the Hasselblad website.

Press release:


Renowned as one of the most prestigious professional photographic competitions, Hasselblad Masters is now open for submissions starting today. Since its inception in 2001, Hasselblad Masters has brought many incredible talents to light, giving not only acclaimed professionals but also aspiring newcomers the opportunity to become recognized in the photographic world. Creatives have the chance to present their most unique and innovative work in order to compete for a spot in the distinguished group of the 2021 Hasselblad Masters.

Celebrating the profession of photography itself, Hasselblad Masters is open to all professional photographers* who have been actively working in the field for more than three years. Entries can be shot on any digital camera, regardless of brand or format, that have at least 16 megapixels. Photographs shot on drone and film cameras are also applicable for entry, while images made with smartphone and tablet cameras are not eligible.

This year’s Hasselblad Masters is larger than previous years and has expanded to 12 categories, including the newest one, Heritage, which commemorates Hasselblad’s 80-year anniversary. The year 2021 marks 80 years of Hasselblad cameras having captured numerous photographs that have become known as classic, iconic images, and therefore, are part of Hasselblad’s history. With the new Heritage category, photographers are asked to use their creativity to submit images that celebrate Hasselblad’s rich heritage.

Being selected as one of the 12 winners means earning the coveted title of “Hasselblad Master” in addition to receiving their own medium format mirrorless Hasselblad camera. With their Hasselblad cameras, the winners take part in a collaborative project with Hasselblad, which is then published in the commemorative Hasselblad Masters book as well as digitally on all Hasselblad channels.

Hasselblad Masters proves to be more and more popular among photographers with each competition – the 2016 Hasselblad Masters boasted more than 10,000 entries followed by over 31,500 entries for the 2018 Hasselblad Masters. Stunning imagery from the final 11 winners in 2018 were included in the Hasselblad Masters Volume 6 book which centered on the theme “Innovate.” These images were displayed at Photokina 2018 in addition to galleries and media publications around the globe.

Hasselblad Masters are judged on their photographic ability, creativity, compositional skills, conceptual strength and technique. Entrants will first face the Hasselblad Internal Jury consisting of Hasselblad staff, experts in the field of photography and cameras. The Hasselblad Internal Jury will select ten finalists in each category that showcase a high level of technical skill and creative flair. Voting will then be opened up to the public in addition to the Hasselblad Grand Jury, which includes several top photographic figures. Together with the Public Jury vote, which acts as a seat on the Grand Jury, the Hasselblad Masters are chosen from the 120 finalists. The 2021 Hasselblad Grand Jury will be unveiled later in the year.

Hasselblad Masters 2021 is open for entries between 14 April 2021 and 31 July 2021. The Hasselblad Internal Jury voting process will take place during August 2021, followed by the announcement of the 10 finalists from each of the 12 categories in September 2021. The Public and Grand Jury voting opens on the same day as the release of the 120 finalists and will be open from September to October 2021. The 2021 Hasselblad Masters winners will be announced in November 2021.