Consumer vehicles are increasingly built with integrated cameras as part of safety systems, and the Volvo XC60 is no exception. The only difference? Volvo is using their car cam to capture a unique brand of photography.
Volvo recently tapped Pulitzer Prize-winning photographer Barbara Davidson and Swedish agency Forsman & Bodenfors to create a first-of-its-kind photography exhibit called 'Moments' that features images taken by Davidson using the SUV's built-in camera. "Through art we're connecting [viewers] with really important technology that saves lives," Davidson explains in a video from Volvo Cars, "and I think we're bringing the technical world and the artistic world together."
Pulling photos out of the car's video feed, Davidson managed to create a unique set of photographs using the Volvo.
Davidson staged the shots, a process highlighted in Volvo's video. Talking about this, Davidson explained, "I'm really using the car as a camera, and I'm framing it as I would frame with my 35mm camera. So it's very similar to how I would work as a photojournalist."
Volvo premiered the 'Moments' project on July 4th in London, and will be showcasing it in various parts of the world throughout 2017.
Volvo's promotion department is paying a Pulitzer-winning photographer to advertise their cars. So i guess Lewis Hamilton will be testing the new Nikons !!!!!! 😂
If average joe photographer had taken the exact same images it would have never seen any real attention. Let a Pulitzer Prize winning photographer take the images and some people are falling all over them selves talking about how stunning this was.
The boxes detract from the photo. We didn't really get to see the photos all that well, maybe because they're not that good? The few we do see (link to article) aren't very good.
I give her credit for doing what Volvo wanted her to do. She probably did better than I could. Still don't like it.
Well, she is having an exhibition with the photos and i guess that is why those photos are not part of the video, why let people see them here instead of going to the exhibition...
the boxes and the possibility to add geometry in the design and intent of the shooter for formal purposes is possibly the only thing that makes these otherwise poor res images interesting .....
"And maybe it’s because a real photographer is behind the wheel, but despite numbered frames that denote pedestrians and other subjects, they’re strangely replete with human warmth."
What I want to know is whether the "numbered frames" are actually generated by some form of instrumentation, maybe for the Volvo engineers to work with, or whether they've just been added on with arbitrarily chosen numbers for "artistic effect".
"Davidson staged the shots, a process highlighted in Volvo's video. Talking about this, Davidson explained, 'I'm really using the car as a camera, and I'm framing it as I would frame with my 35mm camera. So it's very similar to how I would work as a photojournalist.'"
Probably not the best way to put those two statements together on DPR's part... Staging the shots while working as a photojournalist. I don't think she meant that she stages her shots as a photojournalist, only that the framing process is similar to how she works with her normal camera.
so I guess Mirrorless cameras really aren't any smaller! Pretty good battery life/ imagine the battery life if it had an ovf....... definitely not discrete.......does it have IBIS or is a tripod/monopod recommended ......I
I see nothing wrong with this. But I wonder if there are some people that would say this is fine, but the photos that come from smartphones, those photos are bad.
Good stuff, and always interesting when a good photographer explores the periphery of photographic practise. The graphic overlays add an extra layer; it reminded me a bit of Kate Orff’s work in ‘Petrochemical America’.
Kudos to dpr for the post, though I do wish that there was more information about where and when the exhibition is showing.
I think this is great. I love how the constraints imposed, and the technology overlay, have yielded a fresh and absorbing photography. And no doubt, the photographer's skill also. I was struck by the strapline at the end of the video - that nobody should be seriously injured or killed *in* a new Volvo car. It seemed to jar with the direction of the video, which I took to be every bit about protecting those outside the new Volvo as those inside.
Interesting how the highlighted boxes and numbers add graphic elements to the composition. Recreate "The raft of the Medusa" with overlapping pink rectangles like a diagram in a text book that explains the geometry of the composition. More conceptual than strictly beautiful.
Damn, I though of this a month ago. When the trunk (boot) of my Tesla is open you get a great arial view....could have an exhibition, if only I could figure out a way to save the images.
A car has access to a massive power source and space for a whole lot of sensors and processors. A camera has a tiny battery and all the processors have to fit within a few inches of space.
I don't think it is a matter of quantity, but quality. Industrial machine vision cameras the size of a typical compact have had multi object tracking for over a decade.
This is also meant to work with one lens and recognize/track a very specific number of subjects against a somewhat normalized backdrop (part of the frame is always a certain amount of road etc)... Versus a full lens collection and the variety of conditions cameras are used in.
When you narrow the variables you can do some nifty things, kinda like how some phones are doing more advanced in camera HDR than any high end camera, or how Apple is better able to optimize for battery life when they only need to worry about a handful of phone/laptop models.
So here we have a forward looking car company (first major company to announce no more gasoline engines in their cars) and yet, they clearly haven't bought into the "trend" some people see that says cameras must keep getting smaller ... and if the best camera is the one you have with you ... I think smart phones might have some stiff competition in the near future.
Samsung's flagship Galaxy S9+ comes with comprehensive photography features like dual optically stabilized rear cameras, smooth 4K video and of course, beauty filters for your selfies. But is it the best smartphone camera for you? Find out how it compares against the likes of Apple's iPhone X and Google's Pixel 2 in our full review.
The Domke F-6, also known as the 'Little Bit Smaller' bag shares a lot of characteristics with the venerable (and a Little Bit Bigger) F-2. Senior Editor Barnaby Britton has been using one for several years.
Panasonic's premium compact DC-ZS200 (TZ200 outside of North America) boasts a 24-360mm equiv. F3.3-6.4 zoom lens, making it the longest reaching 1"-type pocket camera on the market. There are tradeoffs that come with that big lens, however. Find out all the details in our in-depth review.
Whether you're hitting the beach in the Northern Hemisphere or the ski slopes in the Southern, a rugged compact camera makes a great companion. In this buying guide we've taken a look at seven current models and chosen our favorites.
What's the best camera for a parent? The best cameras for shooting kids and family must have fast autofocus, good low-light image quality and great video. In this buying guide we've rounded-up several great cameras for parents, and recommended the best.
What's the best camera for shooting landscapes? High resolution, weather-sealed bodies and wide dynamic range are all important. In this buying guide we've rounded-up several great cameras for shooting landscapes, and recommended the best.
What’s the best camera costing over $2000? The best high-end camera costing more than $2000 should have plenty of resolution, exceptional build quality, good 4K video capture and top-notch autofocus for advanced and professional users. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing over $2000 and recommended the best.
Video features have become an important factor to many photographers when choosing a new camera. Read on to find out which cameras we think are best for the videophile.
Sony recently announced the RX100 VI, the newest addition to its compact camera line. How does this new model stand out from the rest? Chris and Jordan take the camera for a spin and tell us what they think – and even manage to fit in some well earned hammock time in the process.
Greenland in winter is not for the faint of heart, but it's highly rewarding to those who can manage the conditions. In this final installment of his series, Erez Marom tells us how he made the most of getting stuck in the snow, and why it's worth the cost to charter a sailing into Disko Bay.
Lomography is crowdfunding its latest film camera, the Diana Instant Square. According to the company, this is the first Instax-compatible camera with a hot-shoe mount and support for interchangeable lenses.
The US Supreme Court, in a 5-4 decision, has ruled online retailers such as Amazon, B&H Photo, and eBay can be forced to collect sales tax in states, even where they don't have a physical presence, overturning a 1992 Supreme Court ruling.
A popular Instagram user based in Singapore has been caught passing stock images off as his own work. Daryl Aiden Yow, who has worked with many recognizable brands, has apologized for his actions, and has deleted some images from his Instagram account while adding credits to others.
Chinese smartphone brand Oppo has employed a clever solution to the dreaded display 'notch' – a sliding mechanism that houses the device's front and rear-facing cameras.
The Kamlan 28mm F1.4 is an all-manual prime lens for APS-C (and Micro Four Thirds) mirrorless cameras. Following a successful Kickstarter campaign, it'll go on sale to the public for just $200 – see what it can do on Sony and Fujifilm bodies.
Instagram TV — IGTV for short — is a new app and service from Instagram that puts the focus on video content. You can now follow content creators and watch up to hour-long vertical videos inside the new dedicated IGTV app, as well as directly within Instagram.
Researchers at NVIDIA have used artificial intelligence to train a system that's capable of turning standard 30fps video into 240fps slow-mo video with minimal loss in quality.
Loupedeck has updated its popular Lightroom editing console with a new '+' version featuring improved build quality, more customization and support for some non-Adobe software.
Samsung's flagship Galaxy S9+ comes with comprehensive photography features like dual optically stabilized rear cameras, smooth 4K video and of course, beauty filters for your selfies. But is it the best smartphone camera for you? Find out how it compares against the likes of Apple's iPhone X and Google's Pixel 2 in our full review.
Apple released a new batch of mobile photography tutorial videos this week, each briefly demonstrating how to perform various camera actions using the flagship iPhone X.
Adobe has announced development of Project Rush, a cross-device video editing application that consolidates the entire video creation workflow, from shooting to social media sharing, in a single application.
Adobe's quarterly financial report was just published, and the news is good. Q2 2018 saw a new quarterly revenue record of $2.20 billion, and 22% growth to $1.55 billion in its Digital Media segment.
Just months after launching its QuartzLine filters for DSLR and mirrorless lenses, PolarPro has launched a buyback program that will give you credit towards a PolarPro filter for trading in an old one - even if it isn't theirs.
The FUJINON GF 45mm F2.8 R WR is a 36mm equivalent fast prime for Fujifilm's GFX 50S. We've been shooting with one for a few days, and we're impressed. Check out our sample gallery to judge for yourself.
Video editing software package Video Pro X has received what is described as its biggest update yet to mark ten years since Magix Video Pro was launched.
Back in 2010, Canon announced that it was developing the world's largest CMOS sensor, measuring about 40 times larger than full frame. The company has just updated its website with more details.
Samyang has launched its latest lens, the Samyang AF 85mm F1.4 EF. This telephoto prime is a direct competitor to Canon's $1,600 alternative—and considering it's expected to retail for half the price, it looks like quite the bargain.
Google has published an 18-page study fully detailing its synthetic depth-of-field technology that makes its single-camera Portrait Mode possible. The in-depth paper shows a degree of openness and academic mindset unusual for the industry.
Rugged, waterproof compact cameras are tough enough to survive even the most action-packed vacation, but they're not the only choice for capturing those great memories. Photographer Josh Root takes us through the options.
Kodak has restarted production of one of its most famous film emulsions - Ektachrome. Popular Science editor Stan Horaczek recently go to take a look inside.
The Tamron 28-75mm F2.8 Di III RXD is an affordable F2.8 standard zoom for full frame Sony E-mount cameras. What's it like, what are the trade-offs, and what are the alternatives? Chris and Jordan take a closer look...
We've updated our Best Drones buying guide and there's a new winner. Find out which drone was our favorite and learn more about all current models in our updated guide.
A teardown of a Nikon D850 has provided proof that the camera's sensor is made by Sony Semiconductor. The chip's design and performance already strongly supported this, but the confirmation also gives a hint about how the industry works.
Comments