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On article Yashica is teasing a comeback to the camera market (290 comments in total)
In reply to:

sh10453: It's unfortunate that Kyocera had acquired and quickly destroyed these two iconic names.
I hope that Contax and Yashica will rise from the dead, although they would be completely different firms, except for the names.

A cigarette in an ad in this day and age??? That is not very smart.

@fmaxwell - LOL, right, a sample population of four is a significant poll? Frankly, I don't think most people care. It's a non-issue. We see smoking in movies, television, in public, all the time. We just don't get bent out of shape over it.

Seriously, grow up! The rest of us really don't get so bent out of shape when we see someone light up in a place where it is allowed. I met someone for the first time last week; we were outside in a public place where smoking was allowed, and she asked me if I'd mind if she smoked. I said, "Sure, no problem". I didn't get upset about it. I didn't swat the cigarette out of her hand. I didn't lecture her on the health dangers of smoking. I just didn't get bent out of shape over it. She's an adult and she can make these decisions for herself.

Link | Posted on Sep 17, 2017 at 16:58 UTC
In reply to:

justmeMN: Thom Hogan estimates that (2012-2015) 84% of Nikon DSLRs sold are DX / APS-C sensor size. It would be really dumb for Nikon not to create an APS-C mirrorless camera. That sensor size is where the huge sales volume is.

@aut0maticdan - Like it or not, affordability really matters. A FF-only system is going to be beyond what a lot of people want to spend. APS-C is the sweet spot of price and performance. It's a big sweet spot. Don't think that the only people buying APS-C DSLRs are those buying "entry-level DSLRs with super zooms based on very little consideration." That's absurd. Sure, there are certainly a lot of entry-level buyers who do that. But there are a lot of serious enthusiasts supporting the Fuji X system and buying Sony A6000/6300/6500 bodies.

Link | Posted on Sep 17, 2017 at 16:52 UTC
In reply to:

Cornu: Interesting to read that Nikon now plans to introduce a full-frame mirrorless camera.
After telling their customers for years that they do not need full-frame.
After they abandoned their 1" mirrorless system together with its customers.
Into a market that has full-frame mirrorless cameras e.g. from Leica and Sony.
Good luck with that...

It's funny how they keep going from one extreme to the next.

Link | Posted on Sep 17, 2017 at 16:47 UTC
In reply to:

LFPCPH: Isn't Nikon the only manufacturer that supports APS-C lenses on their fullframe cameras ? Or am I wrong ? Does Sony support old APS-C lenses on the A7 line ?

My point is that a fullframe mirrorless system that supports both APS-C and fullframe lenses will have broader appeal than systems like the Canon M or Fujifilm.

"Does Sony support old APS-C lenses on the A7 line ?"

Yes. And Sony FF bodies also have in-camera crop mode for when you use APS-C lenses on their FF bodies too.

Sony 10-18mm f/4 (APS-C E-mount) on Sony A7R:

http://briansmith.com/sony-a7r-10-18-e-mount-lens/

BTW, Canon M can support FF. Canon's lens mount throat diameter is 47mm. Sony's E-mount throat diameter is 46mm. If Sony's E-mount can support FF, so will Canon's EF-M mount. Canon's EF-M mount is FF-ready.

As for "broader appeal", don't forget that affordability has a significant impact on "broader appeal". FF is great, but it's not going to be very appealing if it's out of the price range of most users. People are complaining that the RX10 IV at $1700 is too expensive and beyond the realm of affordability for most people. Well, most likely, a FF Nikon mirrorless body alone will be at least $1700. Probably more like $2000. That's not going to have "broad appeal".

Link | Posted on Sep 17, 2017 at 16:32 UTC

Frankly, Nikon needs it all: both APS-C and FF mirrorless. If Nikon is only going to go FF, then they are going to be the only mirrorless system in the market that is exclusively FF, and that's going to put them at a disadvantage in the marketplace because most of the sales volume is still in APS-C. APS-C is a good entry-point for most users; from there they can eventually move up to FF. You're always going to have a population of users that goes straight for FF. But a lot more users go straight for APS-C first because A) it's good enough and B) it's more affordable. The affordability factor will be a big issue. FF costs more, and a lot of potential mirrorless users just won't even consider Nikon if they have nothing in the lower price point. You can get into other mirrorless systems for $400-500 as the starting price point. What's Nikon's starting mirrorless price point going to be if they only have FF? $2000?

Link | Posted on Sep 17, 2017 at 16:18 UTC as 186th comment
On article Yashica is teasing a comeback to the camera market (290 comments in total)
In reply to:

sh10453: It's unfortunate that Kyocera had acquired and quickly destroyed these two iconic names.
I hope that Contax and Yashica will rise from the dead, although they would be completely different firms, except for the names.

A cigarette in an ad in this day and age??? That is not very smart.

@fmaxwell - Sorry to hear about your tragedies. But the reality is that people smoke, it shows up in media, and smoking is legal. Guess what? People die of heart disease brought on by poor diet, too! That's just life. People are free to make choices in their life. And they have to live with the consequences. I had a close friend who died as a result of alcohol use. It ripped my heart out when it happened. I know tragedy first hand. But I don't get upset about the appearance of alcohol in ads, media, and movies. I accept that people can, and should, be able to make these choices. You can't remove every health danger from the world.

And it was YOU who brought up Jared Fogel, segregation, etc. It was YOU who made the comparison. It was you who was typing this stuff, was it not? It's you who took this conversation towards racism, war, and pedophilia. It's you who are taking this conversation to all these extremes. Those are YOUR additions to this conversation. Take responsibility.

Link | Posted on Sep 17, 2017 at 16:09 UTC
In reply to:

Wubslin: Funny thing. For much less that the $1700 asking price I can buy an SLR and a perfectly good wide-range zoom.

Newsflash: I can use other lenses with an SLR too. And it also has phase-detection AF. Just imagine that.

@Sacher Khoudari - "Not to mention that the first cameras ever where even mirrorless."

That's not really an accurate comparison. The earliest cameras that didn't have mirrors didn't put an image into an eye level viewfinder. The mechanical reflex mirror in SLRs was devised to put an image into the viewfinder so that we could see what the lens was seeing. That required putting a mirror in front of the film and having it flip up out of the way every time you wanted to take a picture. Obviously, with today's technology, you don't need all that mechanical complexity. My point is that it's a bit silly to imply that mirrorless is "old technology", because the technology of today's mirrorless cameras simply didn't exist back then! It's totally different. "Mirrorless" doesn't just mean any camera that doesn't have a mirror. We're specifically talking about a digital ILC where the TTL image goes directly to an image sensor and is transmitted to an electronic screen for live viewing.

Link | Posted on Sep 17, 2017 at 15:42 UTC
In reply to:

Wubslin: Funny thing. For much less that the $1700 asking price I can buy an SLR and a perfectly good wide-range zoom.

Newsflash: I can use other lenses with an SLR too. And it also has phase-detection AF. Just imagine that.

@Azathothh - We're talking about mirrors in the context of being used inside cameras, specifically the mirrors that flip up/down every time you take a picture. It's like spinning hard drives in laptops and computers. That's steadily becoming "old technology" as we move towards SSDs. The world is moving toward less mechanical, more solid state, fewer parts. The early memory cards that many of us used in our digital cameras were actually tiny spinning hard drives called Microdrives:

http://www.steves-digicams.com/memory/hitachi_microdrives.jpg

http://www.steves-digicams.com/microdrive/hitachi_6gb_microdrive_sm.jpg

Of course, those were replaced by solid state Compact Flash cards.

The point is that the flipping mirror in SLR cameras is a very old mechanical solution to the problem of getting the image into the viewfinder so that we could see what the lens was seeing. These days, there are newer, more advanced, less mechanically complex ways of getting the image into the viewfinder.

Link | Posted on Sep 17, 2017 at 15:35 UTC
On article Yashica is teasing a comeback to the camera market (290 comments in total)
In reply to:

sh10453: It's unfortunate that Kyocera had acquired and quickly destroyed these two iconic names.
I hope that Contax and Yashica will rise from the dead, although they would be completely different firms, except for the names.

A cigarette in an ad in this day and age??? That is not very smart.

@sh10453 - Yeah, well some people are acting as if they are shut-ins, lol. Like it or not, smoking is still a fairly common practice, in real life, in movies, in television.

https://ae01.alicdn.com/kf/HTB1btQlciFTMKJjSZFAq6AkJpXaJ/-font-b-Mad-b-font-font-b-Men-b-font-smoking-Don-Draper-Living-room.jpg

https://i.pinimg.com/originals/aa/79/f8/aa79f8dbf31b60c0edbd5fb904c6bebd.jpg

You guys are comparing smoking to racism, pedophilia, etc. Seriously, what's next, smoking = Nazism? Frankly, I am quite accepting that smoking is still a pretty common practice throughout the world. And you certainly can/will find smoking in many dive bars in Asia, as depicted in that ad.

Link | Posted on Sep 17, 2017 at 15:12 UTC
On article Yashica is teasing a comeback to the camera market (290 comments in total)
In reply to:

sh10453: It's unfortunate that Kyocera had acquired and quickly destroyed these two iconic names.
I hope that Contax and Yashica will rise from the dead, although they would be completely different firms, except for the names.

A cigarette in an ad in this day and age??? That is not very smart.

@fmaxwell - I think you're being a bit too sensitive. People still smoke in movies and television shows, let alone in real life! You act as if it's some long-ago taboo. It's not. You need to get out more. I don't smoke, and never have. But I don't freak out about it. And to compare smoking to pedophilia or racism is pretty idiotic, pathetic and offensive. Really? Grow up.

Link | Posted on Sep 17, 2017 at 14:22 UTC
In reply to:

Kondamin: Does anyone use those voice assistants?
It is something I only play with when I have a new phone in hand but never do again.

I use voice assistants all the time. At home, I use Amazon Echo to schedule appointments which show up on my Google calendar, to set reminders, to ask about the weather or whatever. On my phone, I often do the same while driving. Oftentimes I'll think of something I need to do, so I'll say, "Ok, Google, remind me to buy a loaf of bread tonight at 6:30", etc. All while driving. Talking is faster and easier than typing. And obviously, safer too!

Link | Posted on Sep 17, 2017 at 04:12 UTC
On article Yashica is teasing a comeback to the camera market (290 comments in total)
In reply to:

sh10453: It's unfortunate that Kyocera had acquired and quickly destroyed these two iconic names.
I hope that Contax and Yashica will rise from the dead, although they would be completely different firms, except for the names.

A cigarette in an ad in this day and age??? That is not very smart.

@fmaxwell - I doubt there are going to be many people who are going to say, "Nice camera! I want! Oh, wait, there was a girl smoking in the ad. No thanks."

The funny thing is that the whole point of this ad was to take us back in time, to the era in which Yashica existed. And that era included smoking. No one says, "Casablanca was a great movie, but the fact that Humphrey Bogart's character smokes really ruins it for me." The same goes for movies like "Saving Private Ryan":
https://i.ytimg.com/vi/rGgMIyLz6nU/maxresdefault.jpg

That's just the era. Likewise, smoking was part of the Yashica era. And smoking is still very prevalent in the rest of the world, particularly places like China where we have an ever-growing consumer population. That's just a reality.

And at the very least, it gets people talking about the ad, which in turn brings Yashica's new product to people's attention. Like it or not, that's the purpose of ads like this: to create consumer awareness.

Link | Posted on Sep 17, 2017 at 01:54 UTC
In reply to:

santamonica812: Looks like a nice backup travel camera. Except . . . the lack of wide angle. This would be great for--for example--shooting wildlife on a safari. But terrible for shooting landscapes. A pity.

But at some point, someone will come up with an all-in-one camera that will cover 15-500 mm, shoot RAW, decent low-light ISO quality, decent auto-focus, etc. Just a question of time, for the current technology to make it into consumer cameras.

For now, I'm still stuck bringing my digital and film Canon cameras. At least they share lenses, so I can bring 4 lenses, instead of 8, on long trips. :-)

There are third-party wide angle attachments for the RX10.

Link | Posted on Sep 17, 2017 at 01:45 UTC
In reply to:

pacnwhobbyist: As a camera, it's impressive, but it will never sell at a $1700 price point. Sony has a price problem with these 1" sensor cameras as of late. Canon's competing products may fall short in a number of areas against the Sony but they undercut the Sonys significantly in price. The G7X Mark II outsells the RX100 V for this very reason. And the level of compromise isn't as great as the price gap between the two.

Canon sell more G7X MKII, but at a lower price than the RX100 V ($679 vs $998). It's hard to say which is a better strategy without knowing the profit margin and the number of cameras sold. There are plenty of brands in other industries selling products in lower volumes at higher prices, and it works out fine for them. They sell fewer, but make up for it with higher profit. So it's a bit overly simplistic and naive to say that Sony has a "price problem" without knowing all the details. Sony probably feels that this works for them.

Link | Posted on Sep 16, 2017 at 20:04 UTC
In reply to:

Wubslin: Funny thing. For much less that the $1700 asking price I can buy an SLR and a perfectly good wide-range zoom.

Newsflash: I can use other lenses with an SLR too. And it also has phase-detection AF. Just imagine that.

@Wubslin - "I don't have a camera"

You don't have a camera? Lol, ok.

Regardless, you can't start a discussion by posting a message, then not want people to reply to it.

Link | Posted on Sep 16, 2017 at 19:50 UTC
On article Yashica is teasing a comeback to the camera market (290 comments in total)
In reply to:

Tungsten Nordstein: Hope it's not another bl00dy digital camera with retro styling.

@Tungsten Nordstein - How much would a new film camera be priced at, and would you actually buy one? My guess is that since it would be such a low-volume, niche product, it would be a bit expensive. At least more than what people would want to spend, given that the cost of ownership would also include ongoing film and development costs. So I think people would say, "Wow, cool, a new film camera!" Then they wouldn't buy it!

The best strategy for anyone who wants to get into film shooting is just to pick up a used film camera for super cheap, then spend the rest of your money on film and processing. Low up-front cost, high back-end cost (film and processing).

Link | Posted on Sep 16, 2017 at 19:26 UTC
In reply to:

Wubslin: Funny thing. For much less that the $1700 asking price I can buy an SLR and a perfectly good wide-range zoom.

Newsflash: I can use other lenses with an SLR too. And it also has phase-detection AF. Just imagine that.

@Wubslin - Conversely, one could say that the RX10 IV offers its own flexibility. I've never owned anything like an RX10 IV. I've always been an ILC user, both DSLRs and mirrorless ILC. And for all the "flexibility" of ILC, there's also inconvenience. Lens changes, lens caps, bags full of lenses, size, dust on the sensor, etc. Sometimes you have the right lens on your camera, sometimes you don't. Everything has its pros and cons. As a long-time ILC user, I can certainly see the benefit, flexibility and convenience of the RX10 IV over my DSLR and mirrorless ILC gear.

Besides, we're not talking about some camera with a very small zoom range and slow lens, with paltry specs here. We're talking about a camera that does a 24-600 f/2.4-4 zoom range, does 4K video, 24 fps burst, dust and moisture resistant body and lens, 315 PDAF points covering 65% of the frame, face/eye AF in the viewfinder, etc. Lots of flexibility there! How many of these things does your DSLR have?

Link | Posted on Sep 16, 2017 at 18:19 UTC
In reply to:

Arca45Swiss: I've no use for a camera like this

Yes, Arca45Swiss, thank goodness you told us. You should post on EVERY SINGLE product story whether or not you have a use for that product, please! LOL

Link | Posted on Sep 16, 2017 at 17:58 UTC
On article Yashica is teasing a comeback to the camera market (290 comments in total)
In reply to:

sh10453: It's unfortunate that Kyocera had acquired and quickly destroyed these two iconic names.
I hope that Contax and Yashica will rise from the dead, although they would be completely different firms, except for the names.

A cigarette in an ad in this day and age??? That is not very smart.

"A cigarette in an ad in this day and age??? That is not very smart."

You need to get out of Michigan more often. Like, get outside of the US. Because like or not, smoking is still a normal and common thing in other parts of the world. In Asian countries, for example, smoking is still quite normal. My guess is that this video is geared towards the international world, not just places like the US where smoking is in decline. People have to remember that the world is larger than just their neighborhoods. It's a big, big world. And with income levels rising in places like China, this rising middle class is a new and growing market for consumer products.

Link | Posted on Sep 16, 2017 at 17:55 UTC
In reply to:

Oboyle: There's an impressive amount of flexibility and tech squeezed into this camera but I can't help but think that they missed the mark with the pricing of it. Are their casual shooters willing to drop 1700 on a travel/family cam? Are their enthusiast video shooters who would go with a 1" superzoom at this price instead of something like the A6300/A6500? I guess only Sony knows for sure.

@matthew saville - People have the erroneous belief that "casual shooters" only want to spend a small amount of money. LOL, that's not true at all. I have a friend who is a casual shooter, and he uses a Leica M Typ 240! He just happens to be a successful entrepreneur with money to spend, has no interest in every publishing any of his photos. He just shoots casually. So I really think people should not get so hung up on the price simply price is an issue for them. Like I said, there is a wide range of income levels in the world. For some people, $1700 might seem like a lot of money. For others, it's not.

Link | Posted on Sep 16, 2017 at 17:45 UTC
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