Adam Maas

In fact JIP bought the business, but only licensed the name. Sony still owns the VIAO trademarks and 10% of the new company

When was the last time you saw a VIAO laptop in a store?

JIP is the same company that took VIAO from a worldwide brand to one available in a handful of places, with a tiny product line.

Or a new Yongnuo 100/2 for $200 or so (and it's a straight copy of the EF100/2, as all the Yongnuo lenses are Canon-clones)

Pretty sure this is the other buyer, not the scammers themselves.

Pretty much exactly what I was thinking on this lens.

I'm no L shooter, but if this was in F or Z mounts, it would be the perfect part of a 3 lens pair for me covering all my landscape/hiking...

For any camera that you can get a bayonet-capable case for. That means iPhones, Google Pixels, Galaxy S's and OnePlus phones in the case of Moment, the best known maker of these type of cases.

Who doesn't have a bunch of 52mm filters lying around?

They're cheap and widely available thanks to being Nikon's standard filter size for primes from 1959 until the end of the AF-D era.

The Nikkor 50/1.8D can be tested in 40 year old form, it's optically the same lens as the Series E that launched back in the late 70's as a budget alternative to the 50/2's even better successor...

The D850 in other markets is more expensive than the D780, but not enough so that it's necessarily out of the question.

The D780 should have launched at $2k USD

It's worth noting that the battery life CIPA rating change is almost entirely due to how CIPA rates flash-equipped cameras vs non-flash equipped cameras. CIPA requires every second shot to be with...

Already available in X mount as the Viltrox....

It's not even more choices, they just rebadged the already available Viltrox 85/1.8, and jacked the price up $100

Worse, you can get the same lens with Viltrox branding for $100 less than the Tokina.

Consider that Tokina's two previous efforts were a 20/2 and a 100/2.8 macro and neither seems to have gotten any traction. rebadging a bread & butter lens might be their attempt to get some...

1. Fourth FE lens, third AF one (they did their FiRiN 20/2 in 2 versions, on MF and one AF plus a 100mm macro).
2. Yes, it's a rebadge of the Viltrox for $100 more than the Viltrox
3. No AF...

The Sony goes on sale regularly for $499 (in fact such a sales literally just ended a couple days ago)

The Tokina is also just a Viltrox with the price increased by $100, so why get the Tokina for...

Tokina's coatings are notoriously poor.

It's the same physical unit as well, given the weight & build are basically identical (close focus is also a physical design spec and is identical)

All...

Mortal Lion

The Viltrox should perform identically, since all indications are its the same lens with a different name on it.

The specs are identical.

And all indications are that this is a rebadge of the suspiciously similar in spec Viltrox 85/1.8 FE, which is significantly cheaper.

I wouldn't call it alive, all indications are that this is a rebadge of the Viltrox 85/1.8 FE.

It's a pretty good lens, but the Viltrox-branded version is a lot cheaper