Eamon Hickey

Lives in United States NY, United States
Joined on Mar 22, 2001

Comments

Total: 139, showing: 1 – 20
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In reply to:

photoMEETING: Has somebody spottet the Sony Pro support crew also? πŸ€”

No?

Hmmmm.

Here is Nikon:
https://www.dpreview.com/articles/3807540845/pyeongchang-2018-behind-the-scenes-with-nikon-professional-services

@ STS2

I think there's a slight terminology confusion here. "Social photographers" is a common phrase in Commonwealth countries (and, relatedly, Europe) that is equivalent to what we call "Wedding and Portrait" photographers in the U.S. It is, in fact, one of the largest categories of professional photographers.

And it's true that it has also been, historically, the category where brands other than Nikon and Canon have had some small (typically very small) level of market share, whereas those other brands have, historically, had no measurable success among sports photographers and photojournalists.

Link | Posted on Feb 14, 2018 at 17:44 UTC
In reply to:

Eamon Hickey: Two lessons here:

1 (for all companies): Don't leave your social media marketing solely in the hands of 25-year-olds who graduated three years ago with marketing degrees (whether they work directly for you or for an agency you hire to do your social media.)

You need at least one person with real expertise in your field and who knows your audience, and at least one person with real experience in marketing/public relations, to oversee your social media.

In this case, a subject matter expert would have prevented Canon Italy/Spain from making themselves look like they know nothing about photography or about the strong concern many of their customers have about image theft. And an experienced marketer would have said, "We regret this mistake and are sending Elia Locardi a check."

2. (for camera companies, especially those who sell a lot to pros): Implement a global policy of refusing to use free images in any marketing. Set a meaningful minimum payment: $250 would be my suggestion.

Indeed, sts2. Just to avoid droning on forever, I didn't go into the ideas you outlined, but I agree 100%. Senior marketing management at many (most?) companies don't put much serious management thought (or resources) into social media. I agree with you on the reasons why they make this mistake. And it is a terrible mistake, as you noted.

Link | Posted on Jan 12, 2018 at 22:17 UTC
In reply to:

Eamon Hickey: Two lessons here:

1 (for all companies): Don't leave your social media marketing solely in the hands of 25-year-olds who graduated three years ago with marketing degrees (whether they work directly for you or for an agency you hire to do your social media.)

You need at least one person with real expertise in your field and who knows your audience, and at least one person with real experience in marketing/public relations, to oversee your social media.

In this case, a subject matter expert would have prevented Canon Italy/Spain from making themselves look like they know nothing about photography or about the strong concern many of their customers have about image theft. And an experienced marketer would have said, "We regret this mistake and are sending Elia Locardi a check."

2. (for camera companies, especially those who sell a lot to pros): Implement a global policy of refusing to use free images in any marketing. Set a meaningful minimum payment: $250 would be my suggestion.

FrequencyDancer, I was not criticizing the inexperienced employees who are clearly involved here. I was criticizing the lack of experienced oversight; it's the company's fault, not the employees'.

The initial error β€” publishing a dodgy photograph β€” was essentially unavoidable, and no big deal. That's not the issue here. It's the compounding of it by making statements that show a) a clear lack of knowledge about photography and b) a failure to understand that a key part of Canon's core audience takes image theft very seriously, and it can't be breezily shrugged off with a poorly informed follow-up post.

At the point where a small tempest was brewing, Canon should have made sure a photography expert and an experienced marketing pro were involved in their response to the initial (very tiny and understandable) mistake. Instead, they stumbled into some brand damage. Nothing fatal, but brand damage nonetheless. All companies know that's bad, period.

Link | Posted on Jan 12, 2018 at 21:25 UTC
In reply to:

Eamon Hickey: Two lessons here:

1 (for all companies): Don't leave your social media marketing solely in the hands of 25-year-olds who graduated three years ago with marketing degrees (whether they work directly for you or for an agency you hire to do your social media.)

You need at least one person with real expertise in your field and who knows your audience, and at least one person with real experience in marketing/public relations, to oversee your social media.

In this case, a subject matter expert would have prevented Canon Italy/Spain from making themselves look like they know nothing about photography or about the strong concern many of their customers have about image theft. And an experienced marketer would have said, "We regret this mistake and are sending Elia Locardi a check."

2. (for camera companies, especially those who sell a lot to pros): Implement a global policy of refusing to use free images in any marketing. Set a meaningful minimum payment: $250 would be my suggestion.

Edward, you're misreading my post and there was no age discrimination implied; I was, in fact, criticizing the company's failure to put an experienced person in the right place to prevent this compound error. I wasn't criticizing the inexperienced employees for what they don't know or haven't been taught. And I have managed many creatives, yes, including young ones without much experience whose mistakes it was my job to catch.

Link | Posted on Jan 12, 2018 at 21:16 UTC
In reply to:

Eamon Hickey: Two lessons here:

1 (for all companies): Don't leave your social media marketing solely in the hands of 25-year-olds who graduated three years ago with marketing degrees (whether they work directly for you or for an agency you hire to do your social media.)

You need at least one person with real expertise in your field and who knows your audience, and at least one person with real experience in marketing/public relations, to oversee your social media.

In this case, a subject matter expert would have prevented Canon Italy/Spain from making themselves look like they know nothing about photography or about the strong concern many of their customers have about image theft. And an experienced marketer would have said, "We regret this mistake and are sending Elia Locardi a check."

2. (for camera companies, especially those who sell a lot to pros): Implement a global policy of refusing to use free images in any marketing. Set a meaningful minimum payment: $250 would be my suggestion.

Except that I am in the marketing services business and I know who does social media at nearly all companies and agencies. It's almost always young people, recently out of college.

Nothing wrong with 25-year-olds, but there's a lot they don't know, simply because lots of knowledge is gained only through experience. And, often, one thing they don't know is how to not make a small, totally forgiveable mistake into a much bigger problem.

Link | Posted on Jan 12, 2018 at 16:45 UTC

Two lessons here:

1 (for all companies): Don't leave your social media marketing solely in the hands of 25-year-olds who graduated three years ago with marketing degrees (whether they work directly for you or for an agency you hire to do your social media.)

You need at least one person with real expertise in your field and who knows your audience, and at least one person with real experience in marketing/public relations, to oversee your social media.

In this case, a subject matter expert would have prevented Canon Italy/Spain from making themselves look like they know nothing about photography or about the strong concern many of their customers have about image theft. And an experienced marketer would have said, "We regret this mistake and are sending Elia Locardi a check."

2. (for camera companies, especially those who sell a lot to pros): Implement a global policy of refusing to use free images in any marketing. Set a meaningful minimum payment: $250 would be my suggestion.

Link | Posted on Jan 12, 2018 at 16:17 UTC as 72nd comment | 9 replies

Many nice shots in the gallery, Barney. Any thoughts on the Nikkor 5cm f/1.4 lens that a few were taken with, especially for portraits? It's a Sonnar formula, as I'm sure you know, and I've been toying with the idea of looking for one (or the f/2), just to try something different (although in my case it would be on a Sony body).

Link | Posted on Nov 10, 2017 at 19:26 UTC as 113th comment | 3 replies
In reply to:

IdM photography: Nikon are stopping DIRECT sales in Brazil... not stopping sales... Does Nikon have direct sales in the USA or in Europe? No...

No, gray market is a much more complicated phenomenon than what you describe. It arises out of dozens of factors related to the way international trade is conducted, and thousands of companies in scores of industries are affected by it. It is not unique to Nikon or anything that Nikon does. Here, for example, is one company's dire warning against buying gray market tractors. Yeah, there's a tractor gray market.

https://www.kubotausa.com/gray-market-tractors

Link | Posted on Nov 7, 2017 at 20:03 UTC
In reply to:

leoberaldo: As mentioned, only a very small part of the market was served by the brand's official channel. The majority of users buy their equipment through sellers who offer better prices (often because there is tax evasion in these operations).

Sony and Canon operations were cited as similar, but this is false. Canon, in Brazil since 1974, sells a much larger product portfolio (projectors, cameras, printers). It also has a factory in Manaus, which allows it to offer better prices for their products. Sony is the same case.

Nikon for years was represented by a company called T Tanaka. That changed when in 2011 the brand set up this operation, in order to expand its market share and also serve as the basis for the Olympic Games in Rio, which were sponsored by them.

So, there is some speculation in the comments below. Other elements need to be taken into account. Associating the closure of a small operation (in a tough environment) with the end of a brand seems to me an exaggeration.

Yes, this seems to be about the particular situation for Nikon in Brazil. You would know better than me, but I'm guessing that most Nikon cameras sold in Brazil come from the Udenio organization (i.e. cross the border from Argentina, Uruguay, or Chile) or they come from Miami, all without paying Brazilian import duties and therefore are much cheaper at retail. Nikon appears to have decided to let that be the case and fund Nikon support in Brazil in some other way (perhaps by shifting a little money from Udenio, or from Nikon USA, or both).

Interesting if you care about Nikon's sales structure in Latin America (the first Nikon sales manager for Latin America was my best friend, so I have a weird connection to it), but I'm not sure it tells any larger story.

Link | Posted on Nov 7, 2017 at 17:02 UTC
In reply to:

IdM photography: Nikon are stopping DIRECT sales in Brazil... not stopping sales... Does Nikon have direct sales in the USA or in Europe? No...

Nikon USA (formally Nikon Inc.) is a wholly-owned subsidiary of Nikon Japan (formally Nikon Corp), and its financial results are reported on (i.e. 'consolidated' with) the parent company's books; this has been true since the mid-1970s. Same as the UK.

Link | Posted on Nov 7, 2017 at 16:47 UTC
In reply to:

Patrick Dodds: Can you hire these?

In some places, yes. I can rent (i.e. hire) colorimeters and spectrophotometers locally in New York City, and there is a national outfit in the U.S. called LensRentals that rents the ColorMunki Photo, which appears to be the similar to this 'new' X-Rite.

They say you should re-calibrate monitors relatively frequently, and you need a specific calibration for each paper that you print on, so I can easily foresee scenarios where rental fees could add up to more than the cost of purchasing one.

Link | Posted on Nov 1, 2017 at 12:56 UTC
In reply to:

Eric Ouellet: I think that one of the major reason of bad reception was due to DPReview and all other reviewers. Most of you (reviewers) have taken so much time to come out with a review that it killed a lot of potential buyers enthusiasms. I was mystifyed by how long you took to review a so wonderful camera. It was remarkably long considering all the new features it was bringing. It look likes you were paid by Nikon or Canon to delay its review. Also, you made a big point against H.265 either if it is the best format ever created for video. H.265 is the format that everybody should be looking for. For today and the future. DPreview and other reviewers are big part of the death of that wonderful camera. Shame on you DPReview!

There's nothing quite so admirable as accusing another person of criminal or immoral behavior without any evidence whatsoever. So, in that spirit:

Eric Ouellet, you are obviously being paid by a competitor of DPReview to spread lies and slander about DPReview. How do I know?

Number of Ouellet posts criticizing DPreview: 2
Number of Ouellet posts praising DPreview: 0

You could be very bad in math, but that is 2 more critical posts than posts with praise. Stop bullshiting (sic) us! There is a reason behind that. You know it, but it can't be told. Case closed.

Link | Posted on Oct 20, 2017 at 15:07 UTC
On article Nikon D850 Review (2101 comments in total)
In reply to:

CCD FTW: And still no mention of the A99 II when comparing to 'the competition'.

Mirrorless cameras can have precision issues, tooβ€”their tolerances are not perfect. In fact, every mirrorless camera I've tested closely has small repeatability and precision errors in its AF system. Shoot 10 identical shots, refocusing each time, and they are not all focused in the same place, or focused perfectly.

It is true, however, that these issues are much less important with mirrorless cameras.

I should add that wet biological focusing systems are not perfectly precise or repeatable either. Manual focus 10 identical shots, refocusing each time, and they will not all be focused perfectly, or in the same place. Even if you use high-magnification live view focusing aids.

Link | Posted on Oct 11, 2017 at 16:42 UTC

I won't be surprised if we see some official clarifying remarks from Nikon Japan, as in an official, professionally translated press release, at some point soon. I'm guessing subsidiaries like Nikon USA are already asking them, "So, what do we say in response to questions about this?"

Link | Posted on Sep 18, 2017 at 15:07 UTC as 69th comment
In reply to:

Scottelly: "So far there is no professional using their products." REALLY Mr. Tetsuro? So you're saying that no professional shoots with Sony mirrorless cameras? What a bunch of balderdash! I know of one very successful professional photographer who bought ten Sony mirrorless cameras for herself and her crew about a year ago. No, she doesn't shoot exclusively Sony, but from what I hear she's shooting with Sony equipment now. The rest of the time she probably shoots with Hasselblad, not Nikon or Canon. But she's not a sports shooter. When Sony finally makes a good, image-stabilized, 800mm f5.6 lens in FE mount, Nikon and Canon better watch out. Sony will make an improved A9 sooner rather than later, and it might have their 42 MP sensor in it. If they do, Sony will be offering a camera that roasts the professional cameras from Nikon and Canon. Nikon's new D850 won't save Nikon from Sony, it will help save them from Canon though. Could a 45 MP mirrorless save Nikon from Sony? Maybe.

Uncertain translations. He said something, but exactly what the nuances and meanings really were are hard for us to know with machine and amateur translations.

Link | Posted on Sep 18, 2017 at 15:03 UTC
In reply to:

LessMirrored19: Meanwhile...
Sony hard at work for the next A7 family , and Nikon CEO continue doing doing interviews with nonsense statements

Not CEO. Not even close.

Link | Posted on Sep 18, 2017 at 15:01 UTC

Weird interview (judging by the NikonRumors translation). One amazing thing is that he showed his personal Df with third-party modifications attached to it. Never seen that before. And he spoke about competitors much more directly than is normal.

Part of his agenda clearly was to publicly re-argue disputes he's had within Nikon with other executives. Looks like some were disputes that he lost, and he feels like saying "told you so" about them (especially around the Df).

Feels to me like a guy who no longer gives a f#$k and wants to say his piece. If the translator is correct that his position at Nikon is now a research honorific β€” i.e. he's already officially retired β€” rather than an active executive position, that would help make more sense of it. Still, I wonder why Nikon would put him forward as an interview subject, if he's not really taking part in active policy decision-making for the company. Strange.

Link | Posted on Sep 18, 2017 at 12:39 UTC as 81st comment | 1 reply
In reply to:

Duckie: If they produce a Nikon Coolpix B with 65mm equivalent view and uses the same battery type as the Coolpix A, it will do for me. Getting tired of carrying so much weight. Who wants to swap lenses anymore. Just swap cameras with fixed focal lengths. Two covers a lot!

Of course they have to make the AF work this time!

I think I'd love this solution, too. In the film days, in certain formats, there were approximations of this idea.

Alas, I'm about 99% sure it will never happen, and if it does, it won't be Nikon that does it.

Link | Posted on Sep 18, 2017 at 12:32 UTC
In reply to:

Fujica: In short Fujifilm said 'NO' to Nikon when Nikon asked for money in order to survive.

I can't care less that Nikon calls me an amateur as long as I earn a good income with my photography even if my equipment consists of an APS-C camera. Then I am glad to be an amateur photographer with a great income that is large enough to have a good living out of my 'hobby' - Hahaha good 'joke' Nikon.

I'll remember it if I need to reconsider my choice of equipment in the future. I'll now know Nikon will be off the shortlist for a long time to come.

@Fujica

The Fuji/Nikon thing was never confirmed by the Japanese government. Where do people get this stuff?

It was a rumor started by one Japanese political magazine, and, so far, no confirmation of any kind has appeared, including no Japanese business magazine has reported anything about it, even though it would be a huge story, if true.

And justmeNM is right about the financials; all it takes is a quick look at Nikon's balance sheet to see that. Finally, Nikon's forecasts are usually reasonably reliable, as is true for most companies. Unexpected, large economic shocks, like recessions or natural disasters or the decision to take a large write-off, can cause forecasts to be significantly wrong, but otherwise most companies have a fairly good idea of how much business they are going to do over short-ish time horizons like 6 months or even a year.

Link | Posted on Sep 18, 2017 at 12:07 UTC
On article Nikon D850 Review (2101 comments in total)
In reply to:

Noogy: Nikon's quality issues started when they migrated manufacturing to Thailand. If they are able to address that, the D850 will no doubt finally bring the brand back to the game in a big way.

@Noogy

Do you have any idea how long Nikon has been manufacturing SLR cameras in Thailand? 25 years. They built that factory in 1990-91, and it began cranking out entry and mid-range SLR cameras, as well as lenses, shortly thereafter. The huge majority β€” probably somehwere in the vicinity of 75% β€” of Nikon SLR cameras made in the last 25 years were made there; dozens of different models, film and digital.

So, to prove your thesis you'd have to show us a lot of reliability data over a 25-year time span and across 20 or 25 camera models. I'll be waiting.

Link | Posted on Sep 12, 2017 at 13:45 UTC
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