alexnapierholland

Plenty of high-quality brands only exist because of Kickstarter - like Peak Design.

Yes, there's a risk. SOME scam products are launched.

I will enjoy the superior optics of my mirrorless camera AND the innovative computational photography inside my new iPhone 12 Pro.

I look forward to shooting with both setups!

You don't have to...

'It does everything an iPhone does''
'It does not have the fancy cameras'.
- Pick one.

I'm not advocating for camera vendors at all.

I think we're all agreed that smartphone vendors and ecosystem/app developers have been far more innovative.

But it's rather easier to innovate...

I think any camera manufacturer will pay far, far more for a processor than Apple. Consider that Apple re-use processors across their iPhone, iPad, and Apple Watch lines - so they buy in vast...

Compared to 42 million? Not so much. Also, Apple design their own chips from ARM-approved designs and order in vast quantities, because their smartphones also share processor chips with their...

In Q2 2019 Canon reported 2.06 million unit sales for interchangeable lens cameras while Apple shipped around 43.8M iPhones.

That's a factor of 20 difference. And producing higher volumes means...

No. Vendors get discounts based on volume.

I cannot stress how big a deal this is when it comes to manufacturing devices.

Camera manufacturers cannot buy chips in anything like the volume that...

How do camera manufacturers compete against smartphone manufacturers who produce millions of handsets a year and therefore enjoy vastly cheaper unit production costs?

Anyone who thinks Canon or Nikon could 'innovate' on computational photography against Apple is very confused.

No camera manufacture will ever compete with Apple in this field due to basic unit...

Snarky comments ALWAYS come from people who are doing nothing useful or interesting. Armchair pundits.

Lift weights and stop whinging.

Gutted the G80/G85 isn't included.

Maybe someone can hack this software to add it?

I live out of a suitcase, so it's not even a debate.

- I have thousands of films on a hard drive that's the size of two cigarette packs
- I have unlimited music in Spotify
- I have one Panasonic...

Nice insight Stephan! Thanks for sharing.

Talking to people who don't grasp basic supply chain economics is tiring.

More potential customers = larger scale production = cheaper product.

This is painfully obvious.