Toshihisa Iida, Fujifilm's General Manager of the Sales and Marketing Group talks us through the new GFX medium format mirrorless camera, who it's for and why it features a Bayer sensor.
We'll be publishing details of a more in-depth interview conducted without the camera running, next week.
Wonder if Fuji has thought drones with this camera. Will they expose APIs to industry standard flight controllers and gimballs? A MF camera could be pretty awesome on board an aerial platform.
Since Fuji Film is the one manufacturing the Hasselblad H series lenses, so hope Fuji will produce the adapter for using the Hasselblad H series lenses on this GFX mirrorless mid format camera. The Hasselblad H series lenses are with electronic controlled aperture and leaf shutter, so any outsider will be difficult to provide such an adapter. Since I have the whole line of H series lenses, will definitely buy the GFX camera if such adapter is available!
There is many cameras professional with full frame sensors. But questions is about professional settings or they use auto modes ?. For example for me I don't need any those professional settings because I always taking pictures in auto modes !. This war I mostly need, just big sensor with good auto modes, full articulated screen, high ISO, time lapse option, 4K video and that is almost it !. I don't even need GPS and I always turning GPS off to safe battery !. Also super zoom fixed lens will be great too but with full frame sensor or even bigger !. Camera makers putting a lot of stuff which majority users never using but all that extra stuff making cameras very expensive for nothing !. By the way FULL frame sensors also to much expensive and CPU is more sophisticated then sensors which is just with many pixels !. Not sensor it self is expensive but all that staff inside which many users never using !. Make new cameras without that stupid extra stuff and cameras with full frame sensors will much less expensive but if someone wants super dupoer staff then they will have options to do that ! By the way about those super expensive professional lenses ? Who can afford that and very heavy too ?!
I try to compare this with an A7rII, and suddenly don't see the point of this camera. All the lenses will cost more than top-notch FF lenses, while being slower and not able to give as shallow a DOF as what you could get with faster FF lenses. For instance, the 110f2.0 will not even have the shallow DOF of Sony's GM85f1.4, while it will sure cost as much or more. Same for the 23f4 compared to the Batis 18f2.8, and so on.
Of course, one could say it's 50MP, compared to 42MP for the A7rII, but is that such a big difference ? IMO, nope.
If you absolutely want a MF, I can understand the desire for this, but otherwise, practically, it's a non revolution for IQ. Sony probably is close to it, Nikon will get there too, and Canon has showed that with their new sensors, they will be back in the sensor competition again.
It is not just about shallow DOF. It is many things which is why some people buy into MF systems. They chose not to participate of the FF market because of the existing competition such as Canon, and as you pointed out, Sony. I'm not sure Sony's agreement with these mirrorless MF manufacturers but I feel Sony will not participate in the MF system for now. Fujifilm's strategy seems clear enough, which is to price it lower than the Hasselblad.
Massive quantities of dumb pilled into your post. Here is my favorite brown nugget:
"Canon has showed that with their new sensors, they will be back in the sensor competition again."
So your solution is to wait 5 or 6 years for Canon to catch up to fujifilm and Sony (who makes this mf sensor) before Canon has something similar? By then the mk2 version will likely be out.
Professionals don't think like that. They are professional because they work and use tools for a living.
Doing nothing as your post suggests accomplishes just that.... Nothing.
IQ should be much nicer than on the A7RII if the Fuji behaves even close to the 645Z, Phase One IQ350 and the H6D-50 which all share the same sensor. Also I would guess that the New Fuji lenses are also superb. Will the Fuji be worth the extra $ to you? Well that is only a question each individual can answer. It is great to have more options though!
MikeF4Black, I got it, it's the smooth transitions in the bokeh, the smoothness of the falloff and the lack of CA you are talking about regarding MF. Plus the colors! I wonder how's that possible in a sensor only 1.7x the area of FF? And why am I not able to comprehend the difference? FF was 2.25 (2.64) x the size of crop and with good lens on crop (Sigma Art 30 f/1.4) on D7100, I wasn't able to notice a visible difference to the FF D800 with 50 f/1.8. Why then the MF is so special?
Yes, for now, I'm staying in the shadow of ignorance with my D800...and save myself $10.000. Meanwhile I'll benefit from lenses such as 50 f/1.2, 105 f/1.4 and so on which are non existent for your system, but hey, someone's got to pay the bucks to grow his ego.
And somehow you cannot be staying with your excellent gear while not bashing a different tool and its obvious advantages? This is silly and even kind of sad :( FF is good enough for me and its price is reasonable, unlike crops and this pseudo MF :). Just let's be honest.
Yes, it's just like being a vegan or an advocate for animal rights. You have to go to the extremes to prove a point damnit! :) BTW, I don't like the raw color balance of the d800, the milky white gradations of Canon's highlights, but most of all, I dislike the price tag of the MF, and the market that's using them, fancy schmency names in photography - overrated high on ego hipster fashion promoting, silly concepts loving stubborn egoistic medocre pros standing out because of only on thing - they shoot Hasseblads!
"I dislike the price tag of the MF, and the market that's using them, fancy schmency names in photography - overrated high on ego hipster fashion promoting, silly concepts loving stubborn egoistic medocre pros standing out because of only on thing - they shoot Hasseblads!"
You have issues. Medium format is hipster? Since when?
Hipster in bad way, obviously it is used exclusively for shooting fashion with photographers wearing a scarf, a beret, sunglasses on forehead and a bad mustache. ISO100 is the roof of anything usable. They are optimized for DR in the highlights. The real photography exists out of the studio. I can't imagine someone shooting street photography on a MF.
MikeF4Black : Thanks for your arguments and tolerance. Seems like Fuji is the new Leica indeed, or at least that Leica's most arrogant users are going Fuji in the end. Are you one of those countless MF photographers you find on Flickr whose photos could be taken with a M43 and a bit of skills ?
I think, this will be a fault strategy from Fujifilm like as with S5 Pro in the past. - If they want to go bigger, why unchoose full frame - with reasonable price both in body and lens, and with the popular customers. - Why they don't choose X-Trans sensor for this camera be the latest model of this line of mirrorless camera. Maybe they only want to show the possibility in camera maker in their weaker position. - If they can produce a full frame mirrorless camera with the price about $2000 - $3000, maybe they can be a market partner to oppose to Sony in this market place.
Two reasons. First, they don't want to admit that all their FF bashing was silly, dishonest BS and deception, which was done to justify their crop prices. So now they would have to set a very high price for FF, to keep the balance. Second, Sony doesn't want to "share" their best FF sensor with anyone :)
- Canon and Fujifilm made their own sensor, not bought from Sony. X-Trans was made from Fujifilm, with differences from others. - Canon go to full frame very early (maybe the first one). Not a special product from Sony. - When choosing medium format market parner, this is a new, very new market to Fujifilm, when comare to Phase One, Leaf, Mamiya, Hadselblad... No one can say anything a bout that.
Fujifilm designed (and, to the best of my knowledge, manufacturers) the colour filter array on X-Trans sensors.
The underlying chip has the characteristic appearance and performance of a Sony sensor, whether in 16 or 24MP variety.
Unless you're suggesting Fujifilm has struck out alone and invested in a copper process production line at exactly the same time Sony started producing APS-C chips on theirs.
Would be interesting to adapt FF lens to it, i bet most FF lens would be able to be shot in a 36x36mm square format. Otherwise, would be good to adapt super telephoto lenses, their image circles are just huge, i tested out a old 300/2.8, it can cover 6x7!!!
$8000 for the interchangeable? $7000 for the fixed?
I doubt the fixed would have a market unless it was much lighter and slimmer...
the lens would need the extra focal-length MF demands compared to APSC, so to be slim when carrying would use something like the traditional solution of extendable (dusty and tearable) concertina folding bellows - which actually is a relatively complex mechanism - so may as well have interchangeable lenses.
By the way FULL FRAME sensor size is the same like film frame !. Since to the full frame film they using very small lenses, so why they don't do the same full frame sensor for compact digital cameras!? which some of them has super zoom up to X83 or so... ! .
As an addendum to Fuji's announcement, it might be interesting for dpreview to do a history of Fuji's involvement in MF film cameras, especially their 6x8 system, especially given that several people here have made comments thinking that Fuji has never made any expensive MF systems before.
Also a comparison of MF sensors to various film sizes might help the newer photographers here have a better perspective about where photography has come from, and where the it may be going in the future.
Let say something here: Fuji business model is quite the opposite of Leica, Hassy, Leaf and Phase One. Fujifilm had an opportunity to buy out Leica but turned down the opportunity due to opposing business philosophy. Now dont confuse this with ability or know-how in making quality photographic equipment. They can but their main aim is to make their product accessible to wider market. And this in return will improve printer and photographic papers sales...Their market share has already hugely improved by pricing their X-cameras affordably.
@ecka84: Hello from 2013! It's 2016 now and the teething problems RAW software had with Xtrans have been resolved for a good 2-3 years now (only Adobe still lacks a bit). Assuming you don't have a Fuji camera, fair enough, you haven't been following.
As for insight, easy, just google the countless pros and amateurs loving X-Trans, or have a look on Fuji forums ;-)
As for why not in MF - I think it's because the processing of so many pixels would just be too much for the computing power, and I suspect the pros this camera is aimed at have very set workflows and looks they achieve from a Bayer sensor that they don't want to risk even changing slightly.
X-Trans demosaicing produces much more false color (or right-ish color in wrong places) and there is no cure for it. It's the nature of the beast. Sometimes greens are just a chaotic disaster, specially at higher ISOs. I prefer the more accurate representation of reality, without cheesy artifacts and false details. Ten grand MF X-Trans is just a bad idea. I'm glad they didn't Trans'ed it. There are many iPhone lovers. Doesn't mean it's a better camera.
How is the FF mirrorless market crowded? There are literally two players there - Sony and Leica. And mostly nobody is buys Leicas, because of the insane pricing. So there is a Sony monopoly basically. Now there will be two insanely priced 4433 MF(ish) mirrorless cameras. Whatever :)
Yes there is MF market that is ”crouded". But the mirrorless MF is not. The thing I like about mirrorless MF is that its not any larger than 35mm FF DSLR. Great for travel and location MF shooting.
Who cares ... it is larger than FF mirrorless. The difference between FF and 44x33 is smaller than the difference between APS-H and FF. Because FF is effectively a 1.28x crop from 44x33 (43 vs 55 in diagonal). I can literally stitch 2 shots and get more, while using 10 times cheaper camera even the "not any smaller FF DSLR".
T3 the main drawback into Medium format is the starting price. You need to spend around $15k for a full MF kit which is very prohibitive for a huge population if you really want the best IQ.
If you build a very high quality FF kit then you spend half that amount and end up with much faster f1.4 glass while most of these lenses are f2.2 equivalent.
I can get behind the push for ultimate image quality. Looking forward to seeing "how" much better the images will be compared to an A7RII or a 5DMKIV.
The amount of image quality improvement over these widely used cameras will determine the success of this camera and the new Hasselblad imho. I think I share the opinion that it would need to be quite a bit better to spend $15,000+ to jump ship.
To begin shedding light on the difference for you guys, go to DPR's site and look up the X1D sample shots of a blond in someone's living room. Even zooming in on those shots just on screen reveals a sublime quality and detail in the model's skin tones. If that does nothing for you then maybe MF is not for you.
flash sync speed is 1/125 as I read, I think it is a serious disadvantage for prof. use. the price difference ( counting with 10 000 USD) is not that significant comparing the hasselblad
I imagine it will support a form of HSS to go above that like most systems do today. It is surprising they didn't choose leaf shutters for higher native flash sync speed given that this is a new mount and new lenses.
It is more expensive to produce leaf shutter lenses, that's why I think hasselblad is not expensive comparing fuji at all. HSS is great, I know it is an option, but than buying a new transmitter, flashes.... Nothing can be perfect, but it is really an own goal to go for plane shutter. Lots of photographer decided to not buy the pentax645 for the same reason. Great sensor, mid-level lenses and a slow flash sync. They should reach a dslr level at least 1/250. I am curious about the next step of sony. They have the sensor, Zeiss is great in middle format lenses....
Yes, but now there are Light manufacturers that offer High Speed Sync with the Pentax 645z, up to 1/4000 s ... Priolite and hopefully soon Elinchrom...
A couple of things. 1. I believe Fuji will offer at least two lenses with leaf shutters. 2. Having the FP shutter in the camera means lenses can be adapted to it just like they have been for Sony's Alpha series. 3. Sync speed won't be going up. Think about it: If the 70% larger FP shutter in the GFX could achieve a speed of a 250th of a sec., then the makers of FF would have already raised the top speed of their smaller shutters. FF shutters are already going as fast as they can. No MF FP shutter will be able to match the smaller shutter's top speed.
The choice to go with Bayer is interesting. Any sensor tech buffs around?
So, from a technical perspective, in the interview it's stated that the readout and processing is easier for Bayer than for X-trans. Seems that processing speed is still one of the bottlenecks in today's cameras. This *could* hint at a future in which the GFX line may shift to X-trans, given the processing catches up?
Or is there a rather more deeply technical reason? I don't know so much about the theory of X-trans, but may be it has some advantages that don't scale as well to larger sensors? I feel reminded of BSI sensors, where it was stated that the benefit is larger the smaller the sensor is, which is why (IIRC) the last APS-C Samsung was the only BSI APS-C sensor, and just recently the Sony A7R II has a 35mm BSI sensor.
From a non-technical, marketing perspective, I would imagine that putting an X-trans into the GFX camera would benefit Fuji. Firstly, if the image quality is spectacular (as I guess, can be expected), it would serve as a nice flagship for the X-trans concept. Moreover, it would reinforce the idea that X-trans is fundamentally good tech. If Fuji uses X-trans for some of their cameras, but not for their very high end one (never mind the sensor size), it may raise concerns that the Bayer pattern is preferable for ultimate image quality.
This is all just psychology and marketing, obviously. Personally, I don't think that the sensor layout makes a fundamental difference in image quality. As a Fuji user, I appreciate the spectacular image quality I get out of my X series cameras, but I don't think that having a Bayer pattern would change things to a huge degree.
As Lloyd Chambers wrote recently, X-trans is a solution in search of a problem.
I'm convinced Fuji would have sold far more of their cameras had they ditched X-Trans and instead relied on a conventional design. They were/are quite good at making those as well.
Fuji has been very slow to increase the pixel count on X-trans sensors so I wonder if there was a technical issue.
There are no technical limitations in x-trans pattern, fuji only changes the pattern, but the bare sensor comes from sony. They increased slowly the resolution just because they needed to fine tune the processing for the 24 mpx one, otherwise there wouldn't be a big benefit as the 16 one was really good (and still preferred by someone). Regarding the bayer pattern I think they preferred it both because professionals are less inclined to change technology, and also because it would be easier to be supported by software raw developers, even old one. I can easily imagine some professionals using old versions of softwares because they simply find it better. As an example in my office everyone is still using office 2003 because we find the ribbon interface confusing, and with newer versions it takes us double the time to make the same things!
Good arguments about the pros, marcio and Toselli! Hadn't thought about that. It seems the most logical one. Enthusiasts are not as strictly married to their established work flows as pros are. From a market perspective, working pros will likely outnumber spendy enthusiasts in the digital MF market for quite some time to come.
I had a sense that when Barney asked about video shooting, Toshihisa-san's reaction was a bit halted and in a veiled way seemed to suggest - why even go there, this camera is made for stills and still image quality, why bring video in that equation?
I understand him! Since 2009 when I got my first reflex I made only two videos! I find videos are another world compared to stills, and I can't imagine being interested in both, or anyway why to want one only device to use for both! I mean, we have even different cameras for different type of stills! I think no one would buy a nikon d500 for lanscapes or a 645z for sport! A device that does stills and videos can only be a compromise, and compromises rarely satisfy...
What does it take to work with a guy like him ? Either at Fuji, Sony, Zeiss or Leica ?
I'd love to join their marketing team, what an interessting job it would be ! I am pretty sure i won't get bored as my 50% internet traffic is about photography gear !
I suppose the best news that will come out of theses medium format cameras and lenses back in production is sites like this will be forced to review them. Then maybe we will also get cross over reviews on resolving power of MF vs full sensor CMOS lenses. Better yet sites like this might even be forced to review Leica lenses!
Fuji always made excellent medium format gear. I have three different Fuji systems in the film days. They certainly have a plethora of lens designs from all the different systems they were making.
The MF initiative for fuji and Hasselblad is an good one. I think whatever distances you from cellphones but keeps the size down is an obvious direction to go. Nice to see Canon and Nikon missing the boat on this one. I am not surprised by Canon given the corporate culture but Nikon should have had this one out in partnership with Sony.
@Steve As much as everyone things Nikon is a camera maker, they are a lens maker first. Prescription glasses, microscopes, binoculars, rifle scopes, action cameras, 1" sensor based camera lenses, and lenses for their SLR/DSLR. In their past, they have also made lenses for medium and large format.
What Fuji has that Nikon doesn't is balls. Nikon came out with a new format a few years ago (1") but crippled the cameras and lenses so much as to make them unattractive visually and functionally. Nikon has admitted that their core business is APS-C & FF cameras and lenses and they are cautious and protectIve of it.
Fuji has always said they had no intention of entering FF. Now we see why and it was a brilliant move. Yes, Fuji has MF camera and lens experience. But this is a new mount for them too and the promise of 6 lenses in total by this time next year. Thats how you launch a new system. That's balls.
Now, my own speculation is that Nikon and Hasselblad have some partnership going. The X1D uses a Nikon TTL hotshoe. If Nikon were to make a MF body, perhaps they would use the new Hasselblad mount but with focal plane shutter as a way of differentiation.
That said, :-), all these new E lenses make me thing a mirrorless is coming and these can be more readily adsptiblensince they don't have a mechanical linkage to activate the aperture blades.
(@mgblack74) Fujifilm and Nikon are different in a more fundamental way. Nikon is a digital camera company -- their digital camera business accounts for the majority of their corporate revenue and income. Nikon has to tread carefully lest they destroy their majority business, and camera R&D has to be paid for by camera sales. Fujifilm's digital camera business is a tiny percentage of their corporate revenue and income. Fujifilm can, and I believe does, operate their digital camera business primarily to honor their heritage and for the resulting prestige.
Fujifilm doesn't need commercial success in the digital photography market. If it comes, that's great, but their goal is to be thought of as a genuine option for the serious professional (both in APS-C and in MF).
No digital camera company is more dependent on their digital photography business than Nikon is, and none is less dependent than Fujifilm is.
@Steve Nikon has a long history of making medium and large format lenses. The Zenza Bronica 6x6cm had a system of somthing like 13 Nikkors ranging from 40mm to 1200mm! then there is a whole series of lenses for view cameras from 4x5 to at least 8x10. The Plauble Makina 67 had a Nikkor lens too.
Being able to make manual lenses back in the 70s-80s doesn't really mean much. The issue these days is to get AF and all the video-centric features incorporated in the lens and that's more challenging.
Yes, I remember the Bronica lenses. I also owned a few Nikkor view camera lenses. They were excellent. But I don't see MF as being a really big deal anymore. The market has been tiny. I don't think Nikon is giving up much not pursuing that market. They should stick to what they do best and it seems like that's what they are doing. A really great FF mirrorless system may be their best move in the future if they have the resources.
If the microlenses were designed for working well with lenses with a very short flange-back distance, then I wonder if this might affect usability with adapted lenses?
It hasn't affected usability of adapted lenses for Fuji's APS-C X series (also short flange-back distance) - adapted lenses work very well there, so if that's anything to go by, that bodes well for the MF...
My impression (though I can't actually find any sources that state it) was that the X series uses telecentric design lenses and doesn't have an offset microlens arrangement, much like most other cameras. Whereas I get the impression from what they saying about the microlenses on this camera is that it will have an arrangement similar to the Leica M series.
Given that rangefinder lenses can have problems on standard microlens arrangements but work well with the offset design, I was thinking that maybe SLR lenses that work well with standard microlens arrangements may have problems with the offset design?
A comparison with the H'blad X1D ( they both use a sensor based on the same Sony pattern ) is premature before the pricing is announced but the relative bulkiness of the GFX is a drawback if the objective is to make MF IQ truly portable. The X1D can use existing lenses with an adapter and probably has a better EVF.
Both manufacturers have spotted a gap in the market and have preempted ( by announcement at least ) the anticipated Sony MF camera but Sony never give you 3 months warning of a ground breaking device.
looks like a really nice piece of camera equipment. If the aps-c pricing is any indication, prices of lenses/relative to the price of the body, then the full package price could well be in the area of a Model 3 BMW. So maybe they should start early on setting up a marketing scheme for leasing this Hardware for a 3 year period or something like that, similar to how company cars are marketed. I don't know, maybe this is already being done in that bracket of the market, it just comes to mind thinking about the size of those deals and the target audience.
Yes it will sell like HOT CAKE...Its much much smaller and more intuitive than Pentax....Pentax got it all wrong to include the mirror in their design. Fuji should be sharper (and better in colours) due to late of mirror shock.
The only decent camera outside of the 35x24mm format that Penatx ever made was the Pentax 67. Man, I still want to burst out in tears for having to abandon mine when 220 film became impossible to find and get developed. The styling was not far off from this GFX 50S. Pentax would have cornered the market if they had made their 645 in the same kind of shape as the 67. But they didn't. Now Fuji has had the sense to do just that. Unless you have handled a scaled up traditional shaped 35mm camera before you'll never fully appreciate the GFX 50S. But once you do play with one, expect to be rifling your pockets for that credit card. It's like taking a 4 exhaust Porshe Cayenne or BMW X6 for a spin. The grin from ear to ear will take days to subside.
The one thing about medium format cameras is that most users buy it for a specific purpose in mind. And that in turn means only needing one, maybe two lenses. It's not intended to replace any camera format below it in terms of lens options. You won't be taking it on holiday. Try hanging a camera like that round your neck for an hour and you'll soon find out. And then there is the absolute need of a sturdy tripod. But mark my words. The first production of the 50S will be sold out in next to no time.
This camera will be in the price range of top DSLR!! Lack of leaf shutter and IF will make the lens affordable! Fuji does not have the history of making expensive stuff!! And this is why they passed on the chance of acquiring Leica. Their business model do not go along Leicas...
Fuji has a lot of experience in medium and large format cameras. If you are right that they have no experience in expensive stuff, then that will be good of those who wish to try MF. The Fuji option would not be expensive.
@Brandless1, Did Hasselblad, Phase, and Pentax all get it wrong, or did they cater to people who not only don't mind the mirror, want to see through the lens, don't care to gaze at a glowing screen to focus, etc., you know.. those people who actually actually buy these cameras and lenses? A lot of us don't fancy the idea of having to rely on using a screen. I'd rather use a mirror, my eyes, and have lots of battery life in the process. :)
@Brandless1 if you want to shoot in studio, the Pentax 645z is still the best choice... The mirror concept with the dedicated Phase Detect AF allows you to focus extremely precisely on very small details and in low light... Contrast Detect won't just let you...
I always love reading and watching interviews with Toshihisa-san. No marketing jargons or BS, just straight to the point on what consumers need to know
The FUJINON GF 45mm F2.8 R WR is a 36mm equivalent fast prime for Fujifilm's GFX 50S. We've been shooting with one for a few days, and we're impressed. Check out our sample gallery to judge for yourself.
A production copy of the Canon EOS R10, the company's newest entry-level APS-C mirrorless camera, has arrived in Canada. Chris tells you what you need to know, including how the R10 stacks up to the competition.
The Sigma 20mm F1.4 DG DN Art has solid build quality, some useful functions and weighs less than you'd expect. Does it take pretty pictures though? We have the answers.
The Panasonic GH6 is the latest in the company's line of video-focused Micro Four Thirds cameras. It brings a new, 25MP sensor and 10-bit 4K capture at up to 120p. We've put it to the test, both in the studio and out in the field.
Is the MSI Creator Z17 the MacBook Pro competitor Windows users were hoping for? In our tests it delivers big performance and offers a few good reasons why you might choose a 12th-Gen Intel laptop over a Mac.
What’s the best camera for around $2000? These capable cameras should be solid and well-built, have both speed and focus for capturing fast action and offer professional-level image quality. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing around $2000 and recommended the best.
What's the best camera for shooting landscapes? High resolution, weather-sealed bodies and wide dynamic range are all important. In this buying guide we've rounded-up several great cameras for shooting landscapes, and recommended the best.
Most modern cameras will shoot video to one degree or another, but these are the ones we’d look at if you plan to shoot some video alongside your photos. We’ve chosen cameras that can take great photos and make it easy to get great looking video, rather than being the ones you’d choose as a committed videographer.
Although a lot of people only upload images to Instagram from their smartphones, the app is much more than just a mobile photography platform. In this guide we've chosen a selection of cameras that make it easy to shoot compelling lifestyle images, ideal for sharing on social media.
A production copy of the Canon EOS R10, the company's newest entry-level APS-C mirrorless camera, has arrived in Canada. Chris tells you what you need to know, including how the R10 stacks up to the competition.
Photographer Mathieu Stern loves the strange and unusual. He also enjoys DIY projects. He combined these passions by turning a disposable camera lens into a cheap lens for his mirrorless camera.
Camera modifier and Polaroid enthusiast Jim Skelton wanted to use the affordable Instax Wide film but didn't want to use a cheap, ugly Instax 100 camera. He hacked together the Instax 100 and a stylish bellows-equipped Polaroid Model 455.
Autel has released firmware updates for its Lite+ and Nano+ drones. These include accessible flight logs, the ability to turn off voice notifications when using the Sky app and an increase the maximum flight distance.
CineD's new video tour and interview with Sigma's CEO Kazuto Yamaki offers fascinating insight into the building's design and Sigma's philosophy toward creating better imaging products. Yamaki-san also talks about Sigma's new F1.4 prime lenses, Sigma's Foveon sensor and the ongoing chip shortage.
We've shot and analyzed our studio test scene and find the X-H2S gives a performance very close to that of the X-T4, despite its high-speed Stacked CMOS sensor. There's a noise cost in the shadows, though, which impacts dynamic range.
The Sigma 20mm F1.4 DG DN Art has solid build quality, some useful functions and weighs less than you'd expect. Does it take pretty pictures though? We have the answers.
The latest version of Sigma's 20mm F1.4 Art lens comes with substantial improvements, especially for astrophotography. Check out our gallery, including some astro images, to see how it performs!
Canon has partnered with Takara Tomy, the company behind Transformers, to release a run of Canon EOS R5 mirrorless camera models that transform into Optimus Prime and a Decepticon.
Midwest Photo was robbed late last week after a stolen truck broke through the store's front entrance. The store is in the progress of recovering from the damage and stolen goods. Photographers should be on the lookout for any suspicious product listings online.
OM System Ambassador Peter Baumgarten visits the wetlands of central Florida to photograph birds with the OM-1. Travel with Peter to see how he shoots, and view some of the spectacular photos he captures along the way. (Includes sample gallery)
We go hands-on with Sigma's latest 'Digital Native' wide-angle lenses for L-mount and Sony E-mount cameras to see what features they have and what sets them apart from the rather limited competition.
Sony has announced in-camera forgery-proof photo technology for its a7 IV mirrorless camera. The technology, aimed at corporate users, cryptographically signs images in-camera to detect future pixel modification and tampering.
CRDBAG's CRDWALL is a thin, space-efficient storage solution that you mount on your wall. It uses tracks, cords and hooks to store your gear flat against the wall without hiding it from view.
The new Sigma 24mm F1.4 DG DN Art has a brand new optical formula designed for mirrorless cameras. Check out our sample gallery to see how sharp it is, as well as how it handles flare, chromatic aberrations and sunstars.
Sigma’s new 24mm F1.4 DG DN lens for L-mount and E-mount features a physical aperture ring that can be de-clicked, stepping motors with full support for Sony MF assist modes, a rear filter holder and more.
Sigma's new 20mm F1.4 DG DN lens for L-mount and E-mount offers a unique set of features for Astro and landscape photographers, including a rear filter holder, a Manual Focus Lock switch and a Lens Heater Retainer.
This behemoth uses the same 8K full-frame Vista Vision CMOS sensor found inside the standard V-RAPTOR, but adds an impressive I/O array, integrated ND filter and more to make it a production-ready rig.
Alfie Cameras is launching its Alfie TYCH next month on Kickstarter, but before then it needs beta testers to see how its triple lens half-frame camera performs.
NASA is preparing for a simulated Mars mission that will house four crew members in a module on Earth. The crew will remotely control drones and rovers to collect rock samples on a simulated Mars. Skypersonic, a remote control drone company, is supplying mission-critical technology as part of the mission.
Scientists using the Atacama Large Millimeter/submillimeter Array (ALMA) have observed a neutron star merger in millimeter-wavelength light for the first time. The explosion created one of the most energetic short-duration gamma-ray bursts ever observed.
The Panasonic GH6 is the latest in the company's line of video-focused Micro Four Thirds cameras. It brings a new, 25MP sensor and 10-bit 4K capture at up to 120p. We've put it to the test, both in the studio and out in the field.
The Tamron Lens Utility Mobile app is set to launch later this year. The app will let you use your compatible Android device to control, customize and update compatible Tamron lenses without the need for a computer.
NASA has released a new image from the James Webb Space Telescope, focusing on the Cartwheel Galaxy. The rare galaxy has been imaged using Webb's NIRCam and MIRI, with the composite showing incredible detail.
Comments