More importantly is how this format will fare in the photography
industry. People shoot RAW to get the maximum picture quality or
JPEG for maximum processing speed and economy in storage. Is there a
JPEG XR in the future of cameras. Probably, since many cameras do
not have RAW mode, especially the compact digitals. And a file
format that promises better image quality without costing the
manufacturers anything more in terms of manufacturing cost will
probably be welcomed.
Cameras that have no RAW are being used by people that only want to
take snaps. They aren't going to notice any difference between 8bit
and > 8 bit pictures - especially if they're using the latest noisy
25MP P&S.
Better Jpeg is aimed at the higher part of the market, but most
people there are using RAW for critical stuff anyway. I really can't
see a market for this based purely on it being placed in cameras.
There has to be another driving factor.