Imaging Resource interview with Canon execs - M3/mirrorless questions too

Jonathan Brady

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[Re: end of interview]

In other words, USA mirrorless users are a small, and hard to satisfy, group.

(Seinfeld Soup **** voice) No M3 for you! :-)
 
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Interesting that Canon doesn't see mirrorless AF reaching that of a DSLR(except for maybe at the low end), for quite some time, if ever. That might explain their approach to mirrorless(that it may never be up to top DSLR standards so why try to build a model that can't really compete in that segment).
 
Interesting that Canon doesn't see mirrorless AF reaching that of a DSLR(except for maybe at the low end), for quite some time, if ever. That might explain their approach to mirrorless(that it may never be up to top DSLR standards so why try to build a model that can't really compete in that segment).
Interesting difference in our perspectives, I took this interview to indicate that Canon admits mirrorless may actually catch up and that they are paying attention to it.
 
Interesting that Canon doesn't see mirrorless AF reaching that of a DSLR(except for maybe at the low end), for quite some time, if ever. That might explain their approach to mirrorless(that it may never be up to top DSLR standards so why try to build a model that can't really compete in that segment).
Interesting difference in our perspectives, I took this interview to indicate that Canon admits mirrorless may actually catch up and that they are paying attention to it.
I took it that mirrorless could catch up to the lower end DLR's, maybe, possibly but not likely to reach that of the top end DSLR's.

I assume that Canon has done research and computer analysis on the future possibilities of both systems.
 
"Yoshiyuki Mizoguchi/Canon Inc.: Okay. In terms of how we view the role of mirrorless, first it's within the EOS framework that we're talking about. There was obviously the need to pursue smaller products that were more lightweight. So we kind of view the EOS mirrorless cameras from that perspective to begin with. It's not just looking in terms of solely as a mirrorless product, but within the interchangeable lens camera segment. We kind of view it as playing a role within that ... sort of an extended view, as a means of achieving a more compact, lightweight product. There was obviously the question of whether or not, within the regular DSLR format, there was a demand for lighter, smaller products. You know, there are various approaches on that, but this is a means for us to address that issue within sort of the EOS universe."

Now that Yoshiyuki-san has said it, crystal-clear, maybe some people may start to understand what I've been trying to say.

...I don't have much faith Mr. Damien Demolder will, though... ;-)

PK

--
“Loose praise may feed my ego but constructive criticism advances my skills”
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Now that Yoshiyuki-san has said it, crystal-clear, maybe some people may start to understand what I've been trying to say.
Ok, what have you been trying to say? :-)
 
Questions, yes, but answers? Not so much. :(
 
I wonder where Canon would be now if back in the 80s they would have tried to introduce a new EOS camera "within the framework of the FD system".
 
I wonder where Canon would be now if back in the 80s they would have tried to introduce a new EOS camera "within the framework of the FD system".
well they couldn't easily and in a way that made sense as FD mount was mechanically coupled with a breach / lock mechanism which made life difficult - which is why they decided to roll the dice on the EF mount. however, there is less compelling reasons to switch mounts now then there was back then.
 
WOW. That definitely sounds like Canon does NOT plan to lead, but rather follow. Let other manufacturers test where the demand may be.

That interview opened my eyes to Canon in a very negative way.
 
WOW. That definitely sounds like Canon does NOT plan to lead, but rather follow. Let other manufacturers test where the demand may be.

That interview opened my eyes to Canon in a very negative way.

--
ShutterNot :)
about the only thing the MILC "consortium" is leading is the path to getting out of the camera business altogether.

Fuji .. no real profits surrounding MILC's (their imaging group even states the majority of their sales are from sensor imaging and not cameras)

Sony - IP&S profits are from Professional Video, not from cameras.

Olympus may have created an "on paper" profit .. but has nearly 5 months of inventory in the chain to dump.

Meanwhile - canon and Nikon continue to drive over 75% of the ILC market with MILC's simply being like a small annoying poodle. makes a lot of noise, everything thinks it's cute, but at the end of the day - hardly anyone gets one.
 
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WOW. That definitely sounds like Canon does NOT plan to lead, but rather follow. Let other manufacturers test where the demand may be.

That interview opened my eyes to Canon in a very negative way.
from Canon's POV what they do makes perfect sense - just consider millions upon millions of the EF & EF-S lenses strong user base and their [d]SLR cams.

The Eos-M makes for a hardly visible, tiny dot on that landscape :D :P

jpr2

--
~
Nex-7 classic:
http://www.flickriver.com/photos/qmusaget/sets/72157629823874033/
street candids (non-interactive):
http://www.flickriver.com/photos/qmusaget/sets/72157609618638319/
music and dance:
http://www.flickriver.com/photos/qmusaget/sets/72157600341265280/
B&W:
http://www.flickriver.com/photos/qmusaget/sets/72157623306407882/
wildlife & macro:
http://www.flickriver.com/photos/qmusaget/sets/72157600341377106/
interactive street:
http://www.flickriver.com/photos/qmusaget/sets/72157623181919323/
Comments and critique are always welcome!
~
 
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If that's the case, I guess camera size and weight do not bother a lot of people. And they don't care if there's a mirror or pixie dust in there, as long as a good looking picture is taken when the button is pressed.

So far in the battle between the good-enough and the (supposedly) better technologies, the better comes out worse. Either that or mirrorless isn't the better technology. It's not there yet. Maybe a few more years.
....fast, dynamic action shooting scenarios: the only larger sensored MILC so far (that is APS-C or FF) capable of even starting to compete on more or less equal footing with, say, 7d2 is Sammy's NX-1 a direct shootout can be found here. The Eos-M3 seems not to be even approximately close yet (so... how it can be a better tech???) :)

jpr2

--
~
Nex-7 classic:
http://www.flickriver.com/photos/qmusaget/sets/72157629823874033/
street candids (non-interactive):
http://www.flickriver.com/photos/qmusaget/sets/72157609618638319/
music and dance:
http://www.flickriver.com/photos/qmusaget/sets/72157600341265280/
B&W:
http://www.flickriver.com/photos/qmusaget/sets/72157623306407882/
wildlife & macro:
http://www.flickriver.com/photos/qmusaget/sets/72157600341377106/
interactive street:
http://www.flickriver.com/photos/qmusaget/sets/72157623181919323/
Comments and critique are always welcome!
~
 
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WOW. That definitely sounds like Canon does NOT plan to lead, but rather follow. Let other manufacturers test where the demand may be.

That interview opened my eyes to Canon in a very negative way.

--
ShutterNot :)
about the only thing the MILC "consortium" is leading is the path to getting out of the camera business altogether.

Fuji .. no real profits surrounding MILC's (their imaging group even states the majority of their sales are from sensor imaging and not cameras)

Sony - IP&S profits are from Professional Video, not from cameras.

Olympus may have created an "on paper" profit .. but has nearly 5 months of inventory in the chain to dump.

Meanwhile - canon and Nikon continue to drive over 75% of the ILC market with MILC's simply being like a small annoying poodle. makes a lot of noise, everything thinks it's cute, but at the end of the day - hardly anyone gets one.
If that's the case, I guess camera size and weight do not bother a lot of people. And they don't care if there's a mirror or pixie dust in there, as long as a good looking picture is taken when the button is pressed.
isn't that what photography is about? k get past the dpreview gearheads (us included) and they don't care as long as the camera works and the pictures look good .. probably NEVER print over 12x18. doubt most even print.

I doubt for most, a small T3i or a SL1 or a D3300 is that excessive from a size and weight. even an MILC for most consumers you're still looking at a bag, and the small DSLR's is by far "good enough" and considerably cheaper than most MILC's.

the difference in size and weight between a T3, SL1 or a D3300 isn't really that extreme.

and they are far better than most consumers even need.

most consumers walk into a store come out with a small DSLR and never need another camera again. they are good enough now. that's the problem with the DSLR market, not that MILC is taking it away, but the fact is that any DSLR made in the last 4 years is good enough for 90% of anyone that needs a camera.
 
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WOW. That definitely sounds like Canon does NOT plan to lead, but rather follow. Let other manufacturers test where the demand may be.

That interview opened my eyes to Canon in a very negative way.
from Canon's POV what they do makes perfect sense - just consider millions upon millions of the EF & EF-S lenses strong user base and their [d]SLR cams.

The Eos-M makes for a hardly visible, tiny dot on that landscape :D :P

jpr2
every year, the EF mount becomes even more dominant in the market. over 40 million EF mount cameras, 110 million EF mount lenses. over 5 million EF mount cameras, and 10 million EF mount lenses per year.

canon has a larger market share, then MILC prays it gets in 4+ years. they ship around 5 times as many lenses without camera bodies than all MILC vendors alone.

Yeah .. they should dump all that and move to a small niche ;)
 

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