Capture Integration on Hasselblad and Fuji

[SrMi]

as a paying customer of all 3 (fuji, hasselblad and DJI) I was happy to see DJI "investing" in Hasselblad, but having owned X1D, X1DII and 907 I also have to say that the GFX 100s and its existing system is simply a no brainer. looking into GFX 100II now so I looked at the X2D as well but its just hard to justify. I was really hoping for DJI bring advanced AF into the X system (lidar?!) or actually any other "consumer oriented" tech that would improve the hasselblad. I dont mind slow and deliberate shooting but I can do that with any fast camera. The hasselblad lenses can be great, some are surprisingly mediocre, the fuji lenses are stupid great and cheap. The DJI "base" in LA is in no way helping the brand. I have been there for demos, I cant believe DJI is there, one can think about the Leica stores as too glossy, but they do make me want to buy something there and give me confidence in the product (even if repair times are just as ridiculous as Hasselblad, maybe even longer which is why I dont have a Leica) which brings me the "pro" point: I had an issue with my GFX, I was without a camera for 5 days and no I am not a pro service member.

I wish DJI would help Hasselblad out with tech, simply make the X competitive to GFX, right now I just dont see a rational reason to go with an X2D, especially with the GFX 100s prices so low. I have a friend who is selling his X1D system now, he did not expect to get much for the body but he is shocked that the used lens market seems to be on the floor as well.

if you are trying to sell the lifestyle with the camera (like Leica does) you simply have to invest a lot more. putting Hasselblad on drones and cellphones will do the opposite in the long run.

I understand that some prefer Fuji GFX, and I know some prefer Hasselblad X1D/X2D.

But I do not understand people who cannot understand that others may prefer a different brand of camera.

 

[Paul]

as a paying customer of all 3 (fuji, hasselblad and DJI) I was happy to see DJI "investing" in Hasselblad, but having owned X1D, X1DII and 907 I also have to say that the GFX 100s and its existing system is simply a no brainer. looking into GFX 100II now so I looked at the X2D as well but its just hard to justify. I was really hoping for DJI bring advanced AF into the X system (lidar?!) or actually any other "consumer oriented" tech that would improve the hasselblad. I dont mind slow and deliberate shooting but I can do that with any fast camera. The hasselblad lenses can be great, some are surprisingly mediocre, the fuji lenses are stupid great and cheap. The DJI "base" in LA is in no way helping the brand. I have been there for demos, I cant believe DJI is there, one can think about the Leica stores as too glossy, but they do make me want to buy something there and give me confidence in the product (even if repair times are just as ridiculous as Hasselblad, maybe even longer which is why I dont have a Leica) which brings me the "pro" point: I had an issue with my GFX, I was without a camera for 5 days and no I am not a pro service member.

I wish DJI would help Hasselblad out with tech, simply make the X competitive to GFX, right now I just dont see a rational reason to go with an X2D, especially with the GFX 100s prices so low. I have a friend who is selling his X1D system now, he did not expect to get much for the body but he is shocked that the used lens market seems to be on the floor as well.

if you are trying to sell the lifestyle with the camera (like Leica does) you simply have to invest a lot more. putting Hasselblad on drones and cellphones will do the opposite in the long run.

I understand that some prefer Fuji GFX, and I know some prefer Hasselblad X1D/X2D.

But I do not understand people who cannot understand that others may prefer a different brand of camera.

I have no problem at all with people who prefer the X system as a matter of pure taste, I have gone back and forth myself (GFX to X back to GFX) and completely understand the allure of the hasselblad, its just getting harder and harder to objectively justify.

If the color one wants and needs for their expression can only be achieved with hasselblad (and phocus) I completely understand and agree that that is the only way to go.

I guess my post is more a frustration with facts about the X system I just cant live with and wish they would change but I have gone over this so many times.

IMO the GFX 100II is the best looking (and feeling) GFX so far, not quite X level but definitely getting there. menu is obvioulsy still WAY off. the new design might be the most obvious way to tell that fuji IS listening and sees hasselblad as a competitor. I dont think there is a single person who prefers the 100s to any X, with the 100II they have definitely given people at least the option to like it.

the tilt EVF is the killer for me.

 

[yogi4fitness]

I dont mind slow and deliberate shooting but I can do that with any fast camera.

Agree 100%. The camera shouldn't be the one slowing you down. You should be deliberate by choice and not be forced to be deliberate because the camera cant keep up.

The hasselblad lenses can be great, some are surprisingly mediocre, the fuji lenses are stupid great and cheap.

GF glass is second to none at a price that cant be beat.

The DJI "base" in LA is in no way helping the brand. I have been there for demos, I cant believe DJI is there, one can think about the Leica stores as too glossy, but they do make me want to buy something there and give me confidence in the product (even if repair times are just as ridiculous as Hasselblad, maybe even longer which is why I dont have a Leica) which brings me the "pro" point: I had an issue with my GFX, I was without a camera for 5 days and no I am not a pro service member.

I wish DJI would help Hasselblad out with tech, simply make the X competitive to GFX, right now I just dont see a rational reason to go with an X2D, especially with the GFX 100s prices so low. I have a friend who is selling his X1D system now, he did not expect to get much for the body but he is shocked that the used lens market seems to be on the floor as well.

if you are trying to sell the lifestyle with the camera (like Leica does) you simply have to invest a lot more. putting Hasselblad on drones and cellphones will do the opposite in the long run.

 

[mattspace]

FYI, if it's not common knowledge - Hasselblad have just (as in they have't yet updated their websites to reflect this) established a new distributor in Australia, who is a big DJI vendor. I know because I was asking their support folks about whether the 50c / 907 was still in production, as its out of stock everywhere here. If anyone's looking for evidence the company wants to sell cameras to the public.

FWIW.

--
matt godden
https://www.mattgodden.com

 

[Greg7579]

Thanks for posting this. It's a good read. One thing really stuck out to me.

To you guys who continue to claim that the image fidelity of high res FF is anywhere close to GFX / Hassy MF.... I'm always amazed at those kinds of statements and just shake my head and grin when I read it.

Four (used to be six but two of you changed your mind when you started shooting GFX) of you regulars are consistent with that whole bit.

This is what they said.

"And while you don’t quite get Canon or Sony performance, you get close to it, but with files that have no equal (except say, a Phase One), and lenses that are so sharp, if they were surgical tools, they could perform Lasik."

 

[yogi4fitness]

"After 43 years of distribution of Hasselblad branded cameras and lenses to the Australasian region CR Kennedy have handed the reigns over to the officially authorised DJI retail business – D1 Store.

.

.

Being the only 'real' cameras in store may bring Hasselblad cameras to the front and centre instead of being surrounded by other brands and competing photographic products."

https://www.capturemag.com.au/news/...f distribution,DJI retail business – D1 Store.

This is a good cost cutting move by DJI.

 

[yogi4fitness]

Interestingarticle .

This section was a little disheartening, re. the putative CFV 100C…

From CI

Here is some inside data that you might find interesting:

Fujifilm GFX bodies shipped to CI in the last 45 days = 59

Hasselblad Digital bodies shipped to CI in the last 45 days = 2

This has nothing to do with demand or the quality of the units. This has everything to do with how both companies conduct business today. We could sell 10 times what Hasselblad sends us. They chose to keep the demand high by keeping the supply low.

Average time for Fujifilm repairs = 8-10 days

Average time for Hasselblad repairs = 3-6 weeks

Only the most minor Hasselblad repairs happen in the US today. After Hasselblad closed their headquarters in NJ, all repairs moved to the DJI facility in California with all new employees. No previous Hasselblad service staff work for Hasselblad any longer in the US. Any significant repair is shipped to Sweden which significantly slows the process.

Number of US FujiFilm employees that have direct working relationships with CI = 13

Number of Hasselblad North American employees that work with CI = 1

We have a DJI/Hasselblad representative in Toronto that is great to work with. But he doesn’t live in the US and he splits his time between being the North American rep for both DJI and Hasselblad. He has an extremely difficult job. On the opposite side, at Fujifilm, we have daily working relationships with 3 people on the sales team, 2 people in marketing, 2 people in accounting, 2 in management, 2 in high end technical support, and 2 in repair. And we use them all on a regular basis. Information is king and we demand it from our partners.

Advance notice of new products from Fujifilm = 3 weeks

Advance notice of new products from Hasselblad = none

We are a partner that knows the product, tests the product, and puts it through its paces. We typically receive the new Fujifilm product or prototype about 1-2 weeks before they are announced. This allows us to have a working knowledge so that we can answer any questions our customers have on the day that product is announced. We learn about new Hasselblad products on the day of their release from the same place our customer does, the Hasselblad website. We don’t get an advance notice. We often don’t get full technical info until days after a new release ships. And we never see a new product until the first customer’s unit ship to us.

I could go on and on here. But I think that the picture is painted as clear as I can make it. Fujifilm understands what it takes to create a strong base of support in the US industry. They treat all of their partners fairly. They reward the hard working partners with more perks and supply the best support in the marketplace. Hassleblad/DJI can do much better. They make a great product but they don’t invest in all the areas to make it an exceptional one.

I feel more comfortable to buy a drone that's owned by a known camera company then buying an expensive camera from a drone company.

I am sorry but thats what you will be doing if buying Hasselblad cameras in Australia.

Seems like Hasselblad is avoiding competition and wants to be seen as the only real camera in a drone store.

Hasselblad changes management in Australasia - Capture magazine

After 43 years, CR Kennedy hands over the reigns to D1 Store.

www.capturemag.com.au

 

[yogi4fitness]

It‘s the same company. Precise: DJI had acquired Hasselblad in 2017.

So: You purchase a Hasselblad camera from DJI.

Yes, at least in Australia.

Hasselblad changes management in Australasia - Capture magazine

After 43 years, CR Kennedy hands over the reigns to D1 Store.

www.capturemag.com.au

 

[yogi4fitness]

as a paying customer of all 3 (fuji, hasselblad and DJI) I was happy to see DJI "investing" in Hasselblad, but having owned X1D, X1DII and 907 I also have to say that the GFX 100s and its existing system is simply a no brainer. looking into GFX 100II now so I looked at the X2D as well but its just hard to justify. I was really hoping for DJI bring advanced AF into the X system (lidar?!) or actually any other "consumer oriented" tech that would improve the hasselblad. I dont mind slow and deliberate shooting but I can do that with any fast camera. The hasselblad lenses can be great, some are surprisingly mediocre, the fuji lenses are stupid great and cheap. The DJI "base" in LA is in no way helping the brand. I have been there for demos, I cant believe DJI is there, one can think about the Leica stores as too glossy, but they do make me want to buy something there and give me confidence in the product (even if repair times are just as ridiculous as Hasselblad, maybe even longer which is why I dont have a Leica) which brings me the "pro" point: I had an issue with my GFX, I was without a camera for 5 days and no I am not a pro service member.

I wish DJI would help Hasselblad out with tech, simply make the X competitive to GFX, right now I just dont see a rational reason to go with an X2D, especially with the GFX 100s prices so low. I have a friend who is selling his X1D system now, he did not expect to get much for the body but he is shocked that the used lens market seems to be on the floor as well.

if you are trying to sell the lifestyle with the camera (like Leica does) you simply have to invest a lot more. putting Hasselblad on drones and cellphones will do the opposite in the long run.

I understand that some prefer Fuji GFX, and I know some prefer Hasselblad X1D/X2D.

But I do not understand people who cannot understand that others may prefer a different brand of camera.

I have no problem at all with people who prefer the X system as a matter of pure taste, I have gone back and forth myself (GFX to X back to GFX) and completely understand the allure of the hasselblad, its just getting harder and harder to objectively justify.

I don't think you ever implied you had a problem with people using Hasselblad as a matter of taste. I am not sure why it was interpreted that way. You were only rising some valid concerns about the system.

If the color one wants and needs for their expression can only be achieved with hasselblad (and phocus) I completely understand and agree that that is the only way to go.

Amen to that.

I guess my post is more a frustration with facts about the X system I just cant live with and wish they would change but I have gone over this so many times.

IMO the GFX 100II is the best looking (and feeling) GFX so far, not quite X level but definitely getting there. menu is obvioulsy still WAY off. the new design might be the most obvious way to tell that fuji IS listening and sees hasselblad as a competitor. I dont think there is a single person who prefers the 100s to any X, with the 100II they have definitely given people at least the option to like it.

the tilt EVF is the killer for me.

 

[TechTalk2]

It‘s the same company. Precise: DJI had acquired Hasselblad in 2017.

So: You purchase a Hasselblad camera from DJI.

Yes, at least in Australia.

Once again, so that no one is confused or misinformed...

Hasselblad is changing their importer/distributor in Australia. They changed to a new Australian distributor when C.R. Kennedy, who distributes DJI alongside many other products which also includes their Geospatial / Surveying business, became Hasselblad's distributor in 1980 and now they're doing so again.

D1 Store, who distributes and services the full range of DJI products in Australia, is now also acquiring Hasselblad to import and distribute. They offer DJI consumer, enterprise, agriculture, and cinema drones. They also sell and service DJI handheld action and integrated gimbal cameras, Ronin camera gimbals, and the Ronin 4D cinema camera. In addition to their eight stores, they have dedicated teams for the Enterprise/Agriculture market and for the Education market.

C.R. Kennedy and D1 Store both sell DJI products in Australia. The importing and distribution of Hasselblad is moving from one to the other. Neither of them are DJI.

 

[gameshoes3003]

Hasselblad also no longer does a loaner program for North America. I had them loan me a 65mm when my 35-75 was gone for nine months (without good reason; I think they simply forgot about it). The lens was first lent to me before they shuttered their east coast operations. I have the feeling that I could've just had a free lens if I said nothing about it when I got my 35-75 back (which I had to send back because nothing was fixed).

And now that I sent back my 35-75, there's no loaner for me now for god knows how long.

Also, when you look at Hasselblad's existing stores, they're mostly all in China and a couple in other nearby countries. No more stores in USA and Europe. So, I guess it's safe to assume that Hasselblad's main efforts are going to be concentrated there.

 

[TechTalk2]

No more stores in USA and Europe.

That's not true. There are obviously stores carrying Hasselblad in the USA and Europe and elsewhere around the globe. The only "dealers" they list on their website are those with a direct reseller relationship. Other dealers are authorized to purchase thru a distributor.

 

[gameshoes3003]

No more stores in USA and Europe.

That's not true. There are obviously stores carrying Hasselblad in the USA and Europe and elsewhere around the globe. The only "dealers" they list on their website are those with a direct reseller relationship. Other dealers are authorized to purchase thru a distributor.

Hasselblad Brand Stores

This same part of the site used to have the US and Europe stores. No more.

 

[TechTalk2]

No more stores in USA and Europe.

That's not true. There are obviously stores carrying Hasselblad in the USA and Europe and elsewhere around the globe. The only "dealers" they list on their website are those with a direct reseller relationship. Other dealers are authorized to purchase thru a distributor.

Hasselblad Brand Stores

This same part of the site used to have the US and Europe stores. No more.

The newest of those stores just opened a few months ago in Europe in Birmingham, UK.

https://www.theretailbulletin.com/Birmingham welcomes Europe’s first DJI | Hasselblad experience store

 

[SrMi]

No more stores in USA and Europe.

That's not true. There are obviously stores carrying Hasselblad in the USA and Europe and elsewhere around the globe. The only "dealers" they list on their website are those with a direct reseller relationship. Other dealers are authorized to purchase thru a distributor.

Hasselblad Brand Stores

This same part of the site used to have the US and Europe stores. No more.

That is the list of Hasselblad brand stores. There has never been such a store in the USA.

This is the list of dealers in the USA: https://www.hasselblad.com/dealers/ (set region accordingly).

Interestingly, Capture Integration is not on the list. That may be the cause of their supply problems.

 

[TechTalk2]

No more stores in USA and Europe.

That's not true. There are obviously stores carrying Hasselblad in the USA and Europe and elsewhere around the globe. The only "dealers" they list on their website are those with a direct reseller relationship. Other dealers are authorized to purchase thru a distributor.

Hasselblad Brand Stores

This same part of the site used to have the US and Europe stores. No more.

That is the list of Hasselblad brand stores. There has never been such a store in the USA.

This is the list of dealers in the USA: https://www.hasselblad.com/dealers/ (set region accordingly).

Interestingly, Capture Integration is not on the list. That may be the cause of their supply problems.

The only dealers listed are the ones which have a direct purchasing relationship with Hasselblad. Other dealers purchase from distributors. Capture Integration and other authorized dealers, without a direct relationship in the U.S., purchase from ASI who is a wholesale distributor to resellers for a variety of different products.

This change to a two-tier direct and indirect distribution system for resellers is not set in stone forever and can always change. The distribution system can change as it has several times in Hasselblad's past.

 

[yogi4fitness]

It‘s the same company. Precise: DJI had acquired Hasselblad in 2017.

So: You purchase a Hasselblad camera from DJI.

Yes, at least in Australia.

Once again, so that no one is confused or misinformed...

No one is confused or misinformed about this...

"D1 Store is Australia's Official DJI Authorised Retail Store (First & Only) and was established in 2017 to be the forefront of all DJI products and services in Australia."

Hasselblad is changing their importer/distributor in Australia. They changed to a new Australian distributor when C.R. Kennedy, who distributes DJI alongside many other products which also includes their Geospatial / Surveying business, became Hasselblad's distributor in 1980 and now they're doing so again.

D1 Store, who distributes and services the full range of DJI products in Australia, is now also acquiring Hasselblad to import and distribute. They offer DJI consumer, enterprise, agriculture, and cinema drones. They also sell and service DJI handheld action and integrated gimbal cameras, Ronin camera gimbals, and the Ronin 4D cinema camera. In addition to their eight stores, they have dedicated teams for the Enterprise/Agriculture market and for the Education market.

C.R. Kennedy and D1 Store both sell DJI products in Australia. The importing and distribution of Hasselblad is moving from one to the other. Neither of them are DJI.

Yeah we know that Apple Store is not Apple. But thanks for enlightening us.

 

[TechTalk2]

I feel more comfortable to buy a drone that's owned by a known camera company then buying an expensive camera from a drone company.

You should buy whatever suits you best. It's what we all do as individuals.

By the way, although well known for their drone systems, DJI also produces a variety of other products including: gimbals, action cameras, compact gimbal cameras, wireless mic systems, and full frame pro cine cameras. They seem to be pretty successful in a lot of areas.

I am sorry but thats what you will be doing if buying Hasselblad cameras in Australia.

Still not true.

Seems like Hasselblad is avoiding competition...

It's the internet age. Nothing is avoidable, including competition.

...and wants to be seen as the only real camera in a drone store.

Really? Hasselblad cameras can be seen in many places both online and in the real world.

 

[TechTalk2]

It‘s the same company. Precise: DJI had acquired Hasselblad in 2017.

So: You purchase a Hasselblad camera from DJI.

Yes, at least in Australia.

Once again, so that no one is confused or misinformed...

No one is confused or misinformed about this...

You appear to be.

"D1 Store is Australia's Official DJI Authorised Retail Store (First & Only) and was established in 2017 to be the forefront of all DJI products and services in Australia."

Yes. There are hundreds of "DJI Authorized Retail Stores". They have a direct relationship established with DJI instead of buying thru a distributor.

You can apply to open one yourself if you'd like. Your invitation is linked below.

https://www.dji.com/DJI Authorized Retail Stores — Apply Now

"DJI authorized retail stores are co-established by DJI and dealers to sell DJI products and provide product training, after-sales repairs, technical support, and other services. They also offer a platform for users to interact with DJI. Since 2016, over 400 DJI authorized retail stores have opened all over the world to wide-spread acclaim."

DJI Authorized Retail Store Application Invitation

 

[TechTalk2]

Yeah we know that Apple Store is not Apple.

Apple Brand stores are owned by Apple. DJI | Hasselblad Brand stores, like the latest one in the UK, appear to be owned by DJI or jointly with Hasselblad.

Leica Brand stores may be owned either by Leica or by a retailer like those owned by Camera West.

D1 Stores in Australia are "DJI Authorized Retail Stores" specializing in DJI products who are adding Hasselblad to their portfolio.

But thanks for enlightening us.

I don't know who the "us" is for whom you're presuming to speak, but not everyone is looking to be enlightened. Most like accurate information when offered while a few are just looking for a club.