How can we understand this statement from Canon regarding M?

I don't expect Canon to release the original lens, but I hope sigma will continue to support the efm system.

For example, 1850, 23 1.4, these apsc lenses, I hope sigma will be updated.

But they didn't. I don't understand. Canon doesn't allow the sub-factory to produce the lens. It's only limited to the rf system, right?

Sigma has released 16, 30, 56 for efm. Why don't you continue to update the lens?

In China, a large number of efm cameras are traded in the second-hand market. Young women who want to record their lives and mothers who want to take pictures of their children are looking for a small camera that is not like a SLR.

I can't understand. I don't ask much. I just hope sigma can do another market research. efm users are still eager for their new lens!

Yaixi wrote:

I don't expect Canon to release the original lens, but I hope sigma will continue to support the efm system.

That’s not looking very likely as last week it was reported that Sigma CEO Kazuto Yamaki, said they would no longer develop lenses for MFT and that “…APS-C is also in decline…”

So I don’t hold out any chance of any more EF-M developments from them.

Read the whole article in its entirety. These are senior staff at Canon global imaging division, not a Canon-country-sub rep without a say in products, these are folks with decision making capacity for the imaging division and are briefed on what's on the roadmaps, and probably write them.

It's obvious that Canon's studied the market and got the memo that M is here to stay as the R10 and R7 have been out for a year and they've been watching the reaction. That's good. But what does that mean? That's the real question here.

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My 2 cents is Canon didn't see this coming, and like all things with Canon, turning an aircraft carrier takes a minute. Don't expect an M50 Mark III anytime soon, but it's possible we'll see yet one more body. It's pretty safe to assume the M50 Mark II production and EF-M glass will continue too from the statement. More M glass? They're dodging RF-S glass questions, I really wouldn't expect Canon to give us an EF-M 15-45mm f/1.8-3.5 anytime soon, either.

All to say Canon got the memo, but probably haven't decided themselves what to do about it. I wouldn't get too excited as Canon chases money. I think the most probable course of action is a refresh of the M50 Mark II, maybe even the EF-M 15-45. That's probably about it. That said, both of those go a long ways.

Imagine a M50 Mark III that is an R50 with M mount? It ain't hard for me to imagine. That'd be pretty slick I might add. Also there was a patent to fix some of the copy issues with the 15-45, they could execute it and launch an EF-M 15-45 Mark II, with the M50 Mark III. That'd be pretty cool.

MyM6II wrote:

Ali wrote:

MyM6II wrote:

justmeMN wrote:

A Canon Imaging Asia youtube commercial has the text "Introducing the new Canon EOS R50, a successor to the ever popular EOS M50 Mark II!"

Given a choice, most buyers will choose the "new improved" R50 over the "old unimproved" M50, and the latter will slowly fade away.

And the M50 was Canon's best selling M.

DPReview TV posted a review of the R50 a month ago. That review has now got whopping 20 comments. Way to go! 🤣 Seems to be a lot of interest in this “successor”.

Maybe the folks who may be interested in it aren't on dpreview. Among members interest level for the R8 certainly seems higher than that for R50.

That is possible. But I think folks on DPreview are more likely to also buy additional lenses if they buy a camera. And I think Canon is very interested in also selling lenses.

Selling new lenses for a new mount, if possible making past lens series seem obsolete, is what the coming of the R cameras and lenses is all about.  There are huge quantities of used EF, EF-S and M lenses around the world, many of them in good to excellent shape and fully usable.  Along with those, some fairly vast number of new or open box EF, EF-S and M l lenses is also available. All of it no doubt the stuff of Canon executives' nightmares.

The R series hook is supposed to be full frame, bigger sensor, more megapixels, fabulous resolution -- terrific for giant prints!  Great hook for well-heeled amateurs and pro's, albeit not so great for non-pro and non-wealthy  enthusiasts on a budget. Those are the very people who made the M50 Canon's top-selling product, more than a few of whom also loaded up on some M lenses.  So, OK, Canon puts out a smattering of APS-C R cameras and R-mount lenses, plus (ugh) an adapter for legacy lens compatibility.

Canon's hope is that the EF-S and M folks will eventually come around and go R. Maybe that will happen. I think Canon would be wise to continue the M series, at least until it has a really good selection of (ahem, cough, choke) affordableR lenses. But maybe that's all presumptuous of me. After all, Canon is a highly successful camera and lens maker, while I am just a camera- and lens-loving consumer. 

Yaixi wrote:

I don't expect Canon to release the original lens, but I hope sigma will continue to support the efm system.

For example, 1850, 23 1.4, these apsc lenses, I hope sigma will be updated.

But they didn't. I don't understand. Canon doesn't allow the sub-factory to produce the lens. It's only limited to the rf system, right?

Sigma has released 16, 30, 56 for efm. Why don't you continue to update the lens?

In China, a large number of efm cameras are traded in the second-hand market. Young women who want to record their lives and mothers who want to take pictures of their children are looking for a small camera that is not like a SLR.

I can't understand. I don't ask much. I just hope sigma can do another market research. efm users are still eager for their new lens!

Sigma probably didn't have great sales numbers of its primes. Canon may still be selling a lot of M50s, but the average consumer buying that camera is not an enthusiast that's going to buy a bunch of prime lenses too. The DPReview user base is not a good representation of the average consumer. It's been years now since Sigma's 18-50 was released for Sony. It's now been released for Fuji as well, but still not even a rumor about it coming to EF-M. Meanwhile, Canon is replacing every EOS M body with something in RF mount. If you were Sigma, would you put money into developing lenses for a dead system?

I am an optimist but also a realist. The EOS M system is just not going to be developed any more. The system is what it is at this point, and people should learn to live with that so they're not disappointed.

Sekob wrote:

I don't have an insider, but I think Sigma no longer produces lenses on EF-M this is part of the deal, maybe informal. Canon is not interested in strengthening the EF-M, because this will weaken the RF-S position. If Sigma releases lenses on EF-M, there may be problems with obtaining a license for the RF protocol in the future.

When  you say "no longer produce" do you mean are no longer going to develop any new ones  or do you really mean no longer manufacture existing models?

Every M50ii sold is one less R50 sold.

If you were in business what would you prefer?

A Camera that has a handful of lenses and no updated model or a camera that has new lenses launched every year.

As long as Canon has stock, it will say things to move it.

trungtran wrote:

Every M50ii sold is one less R50 sold.

If you were in business what would you prefer?

A Camera that has a handful of lenses and no updated model or a camera that has new lenses launched every year.

As long as Canon has stock, it will say things to move it.

Although true, a refreshed M50 represents a Body sold to existing M owners, that otherwise might not. There’s also a strong demand for it in Asia. Likewise, this is a lifeline for third-party lenses, shores up defenses on the low end segment, and acts as a further stopgap measure until canon can fill out their crop Mirrorless lens lineup. He said it himself, the goal is to lead in mirrorless market share, note, he did not say that the market sure had to be RF mount.

I think it’s a smart business move to keep M alive.

Note, there is shortages for the R7, R6II, R8, but not the R10 or R50. Canon surely has parts on hand to do an M port of the R50… This is a two way street, Canon can port some M mount lenses to RF-S, but, they can port R10/50 tech to M bodies. Now there’s more to it which I’ll probably open a thread on as it represents a choice. But choices are good.

RLight wrote:

trungtran wrote:

Every M50ii sold is one less R50 sold.

If you were in business what would you prefer?

A Camera that has a handful of lenses and no updated model or a camera that has new lenses launched every year.

As long as Canon has stock, it will say things to move it.

Although true, a refreshed M50 represents a Body sold to existing M owners, that otherwise might not. There’s also a strong demand for it in Asia. Likewise, this is a lifeline for third-party lenses, shores up defenses on the low end segment, and acts as a further stopgap measure until canon can fill out their crop Mirrorless lens lineup. He said it himself, the goal is to lead in mirrorless market share, note, he did not say that the market sure had to be RF mount.

I think it’s a smart business move to keep M alive.

Note, there is shortages for the R7, R6II, R8, but not the R10 or R50. Canon surely has parts on hand to do an M port of the R50… This is a two way street, Canon can port some M mount lenses to RF-S, but, they can port R10/50 tech to M bodies. Now there’s more to it which I’ll probably open a thread on as it represents a choice. But choices are good.

Canon did already make a move, but not a smart one!

justmeMN wrote:

trungtran wrote:

Every M50ii sold is one less R50 sold.

If you were in business what would you prefer?

A Camera that has a handful of lenses and no updated model or a camera that has new lenses launched every year.

As long as Canon has stock, it will say things to move it.

Like when Nikon denied that Nikon 1 was being discontinued.

And where is Nikon now ? (Hint: Market share going down ↓ .)

Maybe they should have continued the 1 system to give buyers more choices.

RLight wrote:

trungtran wrote:

Every M50ii sold is one less R50 sold.

If you were in business what would you prefer?

A Camera that has a handful of lenses and no updated model or a camera that has new lenses launched every year.

As long as Canon has stock, it will say things to move it.

Although true, a refreshed M50 represents a Body sold to existing M owners, that otherwise might not. There’s also a strong demand for it in Asia. Likewise, this is a lifeline for third-party lenses, shores up defenses on the low end segment, and acts as a further stopgap measure until canon can fill out their crop Mirrorless lens lineup. He said it himself, the goal is to lead in mirrorless market share, note, he did not say that the market sure had to be RF mount.

+1

I think it’s a smart business move to keep M alive.

+100 👍  More choices.

Note, there is shortages for the R7, R6II, R8, but not the R10 or R50. Canon surely has parts on hand to do an M port of the R50… This is a two way street, Canon can port some M mount lenses to RF-S, but, they can port R10/50 tech to M bodies. Now there’s more to it which I’ll probably open a thread on as it represents a choice. But choices are good.

Yes. More choices are good.

KEG wrote:

istscott wrote:

If they actually took EF-M in the direction of ultra compact... that would be awesome! Imagine even more compact primes than the 22mm. A revised M200. A revised M6ii. Doesn't make any sense but it would be cool.

My guess is they will milk the remnants of EF-M until uninformed consumers stop buying it in mass and/or once they finish filling out the entry level of RF.

Or it continues to be the choice of informed consumers which equate no lenses = no sale.

This.

I'm afraid there are enough uninformed customers though. A closed RF mount is more profitable for the very same reason.

Okay and thanks for clarifying.

RLight wrote:

trungtran wrote:

Every M50ii sold is one less R50 sold.

If you were in business what would you prefer?

A Camera that has a handful of lenses and no updated model or a camera that has new lenses launched every year.

As long as Canon has stock, it will say things to move it.

I think it’s a smart business move to keep M alive.

Based on what metric?

It makes more sense to keep EF alive.

But choices are good.

Not if they do half baked updates like M50 to M50ii