nnowak
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Veteran Member
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Posts: 9,076
Re: Canon saying what we all knew
7
Jimmytech wrote:
I would like to further add that Canon needs to be reminded that the reason they created the EOSM is lure cellphone users for something better, something small enough to be carried everyday along with their phone and something that is inexpensive enough to be bought as an extra along with their cellphone and wouldn't break their budget. Given our current times where we takes photos for social media, and economic downturn, the EOSM still fills that market segment with little opposition.
While these might be the reasons you, personally, bought into the M system, they are not reasons Canon created the M system.
Panasonic launched the first micro four thirds camera in 2008, Olympus followed on in 2009, and Sony launched their first E mount cameras in 2010 (likely in reaction to the Panasonic m4/3 launch). Work on the first micro 4/3 mirrorless cameras would have started before the first iPhone was launched. AF and operational speed were terrible on all of these cameras, but they cameras were tiny and they all had adapters available to mount each brands legacy DSLR glass. No one was really sure who the cameras were for, or how to market them, but the small sizes were creating a lot of buzz. Micro 4/3 was created because regular four thirds DSLRs were failing in the marketplace and Olympus/Panasonic needed to pivot. To a lesser extent, the same was also true for Sony A mount DSLRs. These companies could not compete against Canon and Nikon for DSLR sales and tried to create a new niche based primarily on smallest possible size.
Canon saw these smaller than DSLR cameras gaining traction, especially in Japan. Canon created the M system in reaction to the competition, and not in reaction to smartphones. The M system launched in 2012, and at the latest, development would have started back in 2010 (iPhone 4 launched in 2010). The original M was literally just a repackaged Rebel T4i (EOS 650D / EOS Kiss X6i). While Canon did tout ease of use and Auto modes on the original M, a significant portion of the marketing focused on adapting EF glass and using the M as an accessory to a Canon DLSR. At one of the photography shows, Canon had a stand with every available EF lens on display with an original M attached to each.
Canon marketing the EOS M as a DSLR accessory
Basically, Canon created the M system in reaction to the popularity of the competitions' small mirrorless cameras. Six years later, Canon would need to react again and launch the RF mount in response to the growing popularity of the full frame Sony a7 series.