This is, of course, a subjective view, and certainly not a suggestion that anyone should suddenly dislike their own X-E 🙂.
The point behind it is really to reflect on some details of camera design (both hardware and firmware) which get in the way of fully manual shooting.
It may be long-winded 😉
Wind the clock back a couple of years and I began a journey of rekindling my interest in photography after a couple of years of lazily using an iPhone. I bought and sold dozens of old/used cameras, beginning with premium compacts, until I hit the Fujifilm XF1, which became a pivotal camera that immediately launched me into Fujifilm.
At this point, of course, I was still using cameras in the way of the compact, including all my old beloved Ricohs and Pentax DSLR: mostly in aperture priority, sometimes program mode, with exposure compensation.
So I stuck with that once I bought into the X system, first with the X-T20 and then with seemingly just about every other model from the E, T, Pro and 100 ranges over the next year or so. I added auto ISO into my mix, something which I’d never used before because either (a) with small sensors, the significant change in noise from a small change in ISO transforms the feel of the image, or (b) the auto ISO implementations I’d used just didn’t play nicely.
Over that time a number of changes happened in the way I shoot, but it’s the X100V that completed one of the transitions: now my most-used way of shooting is fully manual (back to my Ricoh KR-5/10 days!) with access to aperture, shutter speed and ISO.
Fine so far.
But along that journey, the standout series for me has been the X-E, of which I’ve owned the first three models. All are ergonomically excellent for me, and are compact, with no protruding bits. Just about perfect…
…until you become a habitually fully-manual user.
There are two issues, which are alluded to by this image:

Firstly, that 1/180 position on the shutter speed dial. Every other click is a full stop, but the two clicks either side of this position are half a stop. This makes it much harder with the X-Es to adjust exposure by feel alone. (I perhaps exaggerate a little, because of course exposure is reflected in the EVF, but it’s an annoyance nonetheless, particularly if you want to mainatain exposure but adjust aperture by a stop or two.)
The second issue is the absence of an ISO dial. This relates to something which for me is much more significant and, for some, a bit of a contentious topic in Fujifilm’s firmware.
Without the ISO dial, ISO becomes part of the custom settings.
And for me, that’s a problem.
Everything else in the custom settings (other than DR mode, but I never use that) is related to processing the raw image data, not to capturing the image in the first place.
So for me, custom settings are about the JPEG that is produced. The raw file should be the same no matter which custom setting I used. But without an ISO dial, every time I change custom settings, I get the ISO that was saved with those settings. Which means that for my now-most-used way of shooting, every time I change custom settings, I have to then go into the menu, change the ISO to what I want, and then I’m good to go.
I regularly forget to do this and get thrown by the fact that I’ve ended up with auto ISO, meaning that I’m no longer fully manual. (Yes, I could change them all to one fixed ISO—but chosen for which conditions? It doesn’t really solve the problem.)
The reality is that there are two types of settings that users want to customise and save: those which affect the actual taking of the shot (ISO, focus mode/area/etc, DR mode, crop/digital converter modes, and so on) and those which affect the processing of the image (tone curve, film simulation, NR, etc). Pre-exposure and post-exposure.
The bothersome fact is that Fuji (and, I suspect, every other camera manufacturer—so it seems from my experience) can’t split these two properly. In the latest traditional-control models (X-E4, X-T30 II) they’ve been further mixing them, much to some people’s displeasure. It’s like going back to all those earlier compact cameras which generally had a couple of custom modes: they were always based on a PASM choice as well as AF settings and image style, which was frustrating (in most cases if you wanted to change only the PASM setting, it was a particularly difficult process). For years I had wanted “virtual films” to drop in, leaving shooting settings controlled as normal, but until I found the X system I’d never seen anyone do it.
There is a place for both, especially for those who prefer the PASM model and/or make use of more advanced AF features in different scenarios. Why not two mode dials, or at least one on a dial and one in a menu? You could even choose whether you prefer the custom post-exposure settings on the dial (as I do, and as is more aligned with traditional controls) or the custom pre-exposure settings (which seems more in line with the X-H model and PASM ways of working).
In any case, this has honed my choice of cameras neatly to just four models: the X-Pro2 and 3, and the X100F and V. They’re the only ones where I can use custom settings for image styles without the camera getting in the way of manual shooting. And that’s fine, not least because I have two of those.
But along the way, my beloved X-E3 has fallen from favour and may be sold. I shall miss it, I’m sure. And the only thing that really undid it was that mingling of pre-exposure and post-exposure settings.
I wonder if they’ll ever be properly separated.