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Well this did not take long

Started Sep 16, 2021 | Discussions
GrunRad
GrunRad Regular Member • Posts: 118
Well this did not take long
1

Info updated today on https://cweb.canon.jp/eos/info/supply-announcement2007/

We have received more orders than expected for each of the following products, and it will take some time before delivery.

We thank you for your many orders and apologize for any inconvenience caused to our customers. Thank you kindly look forward for your understanding.

[Applicable products]
...

・EOS R3

・RF100-400mm F5.6-8 IS USM

・RF16mm F2.8 STM

...

 GrunRad's gear list:GrunRad's gear list
Canon EOS 5D Canon EOS R5 Canon EF 8-15mm f/4L Fisheye USM Canon EF 40mm f/2.8 STM Canon EF 24-70mm F4L IS USM +9 more
French Fry Regular Member • Posts: 196
Re: Well this did not take long
3

I am most shocked by the camera strap being sold out.

[Applicable products]
・ RF100-500mm F4.5-7.1 IS USM
・ RF100mm F2.8 L MACRO IS USM
・ RF400mm F2.8 L IS USM
・ RF600mm F4 L IS USM
・ Ring type tripod mount E (B)
・ RF14-35mm F4 L IS USM
・ EOS R3
・ Eye cup ER-h
・ Eye cup ER-hE
・ Strap ER-L1
・ RF100-400mm F5.6-8 IS USM
・ RF16mm F2.8 STM
・ Lens hood EW-65C
・ Multi-accessory shoe adapter AD-E1
・ Speedlight transmitter ST-E10
・ Multi-accessory shoe directional stereo microphone DM-E1D
・ Multi-accessory shoe Smartphone link adapter AD-P1

tkbslc Forum Pro • Posts: 17,522
Re: Well this did not take long

Didn't even actually go up for sale, did they?

Quarkcharmed
Quarkcharmed Senior Member • Posts: 2,713
Re: Well this did not take long
9

Cameras come and go. Straps stay forever.

 Quarkcharmed's gear list:Quarkcharmed's gear list
Canon EOS R5 Canon EF 70-200mm F2.8L IS II USM Canon EF 24-70mm F2.8L II USM Canon EF 16-35mm F4L IS USM Canon EF 50mm F1.8 STM
PicPocket Veteran Member • Posts: 5,897
Re: Well this did not take long

tkbslc wrote:

Didn't even actually go up for sale, did they?

Here in HK, no, they haven’t been put up even for pre orders yet.

-- hide signature --
 PicPocket's gear list:PicPocket's gear list
Canon EOS R5 Canon EF 24-70mm F2.8L II USM Sigma 135mm F1.8 Art Canon RF 70-200mm F2.8L IS USM Canon RF 100-500mm F4.5-7.1L IS USM +16 more
PicPocket Veteran Member • Posts: 5,897
Re: Well this did not take long
9

French Fry wrote:

I am most shocked by the camera strap being sold out.

they made one, thinking that’s enough, but two people tried to order it

-- hide signature --
 PicPocket's gear list:PicPocket's gear list
Canon EOS R5 Canon EF 24-70mm F2.8L II USM Sigma 135mm F1.8 Art Canon RF 70-200mm F2.8L IS USM Canon RF 100-500mm F4.5-7.1L IS USM +16 more
gipper51 Veteran Member • Posts: 5,901
Re: Well this did not take long

Seems to happen with every new camera or lens release any more.  Good thing the market has tanked.  Just imagine if we were still in the glory days of a decade ago...would take 2 years before you could get the new camera!

-- hide signature --
 gipper51's gear list:gipper51's gear list
Canon EOS 5DS Panasonic Lumix DMC-GX85 Canon EOS R6 Mark II Canon EF 85mm F1.8 USM Canon EF 135mm F2L USM +20 more
Marco Nero
Marco Nero Veteran Member • Posts: 7,582
"... received more orders than anticipated..."
3

As I have stated on previous occasions, Canon have taken a leaf out of Apple's marketing playbook:
.
By hyping new products and then deliberately under-supplying (yes, that's exactly how it works), they can drive up demand to ridiculous levels which then increases media coverage and public discussion, which then attracts even more attention and drives up demand further. 
.
They did this with the release of the R cameras, all of them... including RF adapters, RF lenses and EOS R camera bodies (especially the R5 and R6).  If you don't believe this, then you must accept that they were "caught with their pants down" on just about every single product bought to market in the last few years... including batteries and spare parts.
.
This is a well known marketing technique that was pioneered by Apple when releasing new products.  The usual claims of "we have received more orders than anticipated" line is the same excuse trotted out in the past.  The method is surprisingly effective. 
.
But both Apple and Canon have very capable customer and market research - which they indulge in whenever they release new products.  They tend to know exactly how many products will be needed and how strong the demand is, long in advance of release.

-- hide signature --

Regards,
Marco Nero.

 Marco Nero's gear list:Marco Nero's gear list
Canon EOS M6 Canon EOS Ra Canon EOS R6 Canon EF-M 32mm F1.4 Canon RF 85mm F1.2L USM +20 more
archerscreek Contributing Member • Posts: 933
Re: "... received more orders than anticipated..."
5

If Canon needlessly increased their manufacturing capacity (additional factory footage, equipment and labor expenses) to meet the initial demand at product launches, it would 1) raise initial costs and 2) would be wasted down the line when demand waned. And Canon knows the temporary increased capacity is needless because the waiting consumers will still be around 3 to 6 months from now. Sure, some might not wait, but the lost sales aren’t enough to offset the increased expenses in their calculations.

But yeah, no doubt these companies already know what’s going to happen sales wise and spin the shortages for free publicity. I think it makes good business sense on both ends.

olstrup Veteran Member • Posts: 4,167
Re: "... received more orders than anticipated..."
4

archerscreek wrote:

If Canon needlessly increased their manufacturing capacity (additional factory footage, equipment and labor expenses) to meet the initial demand at product launches, it would 1) raise initial costs and 2) would be wasted down the line when demand waned. And Canon knows the temporary increased capacity is needless because the waiting consumers will still be around 3 to 6 months from now. Sure, some might not wait, but the lost sales aren’t enough to offset the increased expenses in their calculations.

But yeah, no doubt these companies already know what’s going to happen sales wise and spin the shortages for free publicity. I think it makes good business sense on both ends.

You beat me to it.

It has been this way with all the manufacturers for decades. I remember that it took Leica almost a year to clear the backlog when they introduced the M6 back in the mid 1980s (at a point when they were financially strained). It also happened when I bought my Nikon D100, D300 and D700.

It would indeed be bad business wise for the manufacturers to end up with surplus production capacity in a few months when the initial order rush is over.

A little patience is often good for the buyer. Some head scratches and annoyancies may be avoided, if the purchase is postponed to after the first or second firmware revision.

-- hide signature --

"Sharpness is a bourgeois concept." (Henri Cartier-Bresson)

quiquae Senior Member • Posts: 2,265
Re: Well this did not take long
1

gipper51 wrote:

Seems to happen with every new camera or lens release any more. Good thing the market has tanked. Just imagine if we were still in the glory days of a decade ago...would take 2 years before you could get the new camera!

No, we're seeing this pattern because the market has tanked. The camera makers only invest enough to meet a conservative demand estimate, choosing to leave short-term money on the table rather than over-invest in capacity that they know will go idle in a year or two when people who wanted those lenses get theirs.

 quiquae's gear list:quiquae's gear list
Canon EOS R5 Canon EF 100mm F2.8L Macro IS USM Canon EF 70-200mm F4L IS USM Canon EF 16-35mm F4L IS USM Canon EF 100-400mm F4.5-5.6L IS II +6 more
olstrup Veteran Member • Posts: 4,167
Re: Well this did not take long
3

Quarkcharmed wrote:

Cameras come and go. Straps stay forever.

So true. My oldest strap in use is about 35 years old.

-- hide signature --

"Sharpness is a bourgeois concept." (Henri Cartier-Bresson)

RogerZoul
RogerZoul Veteran Member • Posts: 3,243
Re: "... received more orders than anticipated..."
1

Marco Nero wrote:

As I have stated on previous occasions, Canon have taken a leaf out of Apple's marketing playbook:
.
By hyping new products and then deliberately under-supplying (yes, that's exactly how it works), they can drive up demand to ridiculous levels which then increases media coverage and public discussion, which then attracts even more attention and drives up demand further.
.
They did this with the release of the R cameras, all of them... including RF adapters, RF lenses and EOS R camera bodies (especially the R5 and R6). If you don't believe this, then you must accept that they were "caught with their pants down" on just about every single product bought to market in the last few years... including batteries and spare parts.
.
This is a well known marketing technique that was pioneered by Apple when releasing new products. The usual claims of "we have received more orders than anticipated" line is the same excuse trotted out in the past. The method is surprisingly effective.
.
But both Apple and Canon have very capable customer and market research - which they indulge in whenever they release new products. They tend to know exactly how many products will be needed and how strong the demand is, long in advance of release.

It's pretty easy to believe....I mean, this is how business works. The only part that bothers me is how easy it is to lie to people to make a buck.

 RogerZoul's gear list:RogerZoul's gear list
Canon EOS R5 Canon EF 500mm f/4.0L IS II USM Canon RF 35mm F1.8 IS STM Macro Canon RF 100-500mm F4.5-7.1L IS USM Canon RF 800mm F11 IS STM +31 more
Chimpy boy
Chimpy boy Regular Member • Posts: 303
Re: Well this did not take long
1

I couldn't  see what was out of stock as the link opened a Japanese page ? If it was a Canon camera stap ? a quick question why would anyone want to walk around with a Canon camera strap ? screaming out what model of camera it was attached too ! I have shot in some iffy places around the world and I found it was best to draw as little of attention as was possible, just a thought.

 Chimpy boy's gear list:Chimpy boy's gear list
Canon EOS R6 Canon EOS R3 Canon Extender EF 1.4x II Canon EF 24-105mm f/4L IS USM Canon EF 100-400mm F4.5-5.6L IS II +6 more
BirdShooter7 Veteran Member • Posts: 9,127
Re: Well this did not take long

Chimpy boy wrote:

I couldn't see what was out of stock as the link opened a Japanese page ? If it was a Canon camera stap ? a quick question why would anyone want to walk around with a Canon camera strap ? screaming out what model of camera it was attached too ! I have shot in some iffy places around the world and I found it was best to draw as little of attention as was possible, just a thought.

Heck, I can’t figure out why anyone would use a camera strap at all.

-- hide signature --

Some of my bird photos can be viewed here: https://www.flickr.com/photos/gregsbirds/

olstrup Veteran Member • Posts: 4,167
Re: Well this did not take long

BirdShooter7 wrote:

Chimpy boy wrote:

I couldn't see what was out of stock as the link opened a Japanese page ? If it was a Canon camera stap ? a quick question why would anyone want to walk around with a Canon camera strap ? screaming out what model of camera it was attached too ! I have shot in some iffy places around the world and I found it was best to draw as little of attention as was possible, just a thought.

Heck, I can’t figure out why anyone would use a camera strap at all.

No problem, as long as I - a strap user - know why. 😉

-- hide signature --

"Sharpness is a bourgeois concept." (Henri Cartier-Bresson)

Croomrider Contributing Member • Posts: 822
Re: Well this did not take long

BirdShooter7 wrote:

Chimpy boy wrote:

I couldn't see what was out of stock as the link opened a Japanese page ? If it was a Canon camera stap ? a quick question why would anyone want to walk around with a Canon camera strap ? screaming out what model of camera it was attached too ! I have shot in some iffy places around the world and I found it was best to draw as little of attention as was possible, just a thought.

Heck, I can’t figure out why anyone would use a camera strap at all.

I probably wouldn't either if I shot birds with those huge long lenses!

 Croomrider's gear list:Croomrider's gear list
Canon EOS 7D Canon EOS 550D Canon EOS 5D Mark III Canon EOS RP Canon EOS R5 +26 more
BirdShooter7 Veteran Member • Posts: 9,127
Re: Well this did not take long

olstrup wrote:

BirdShooter7 wrote:

Chimpy boy wrote:

I couldn't see what was out of stock as the link opened a Japanese page ? If it was a Canon camera stap ? a quick question why would anyone want to walk around with a Canon camera strap ? screaming out what model of camera it was attached too ! I have shot in some iffy places around the world and I found it was best to draw as little of attention as was possible, just a thought.

Heck, I can’t figure out why anyone would use a camera strap at all.

No problem, as long as I - a strap user - know why. 😉

You need to liberate yourself

-- hide signature --

Some of my bird photos can be viewed here: https://www.flickr.com/photos/gregsbirds/

olstrup Veteran Member • Posts: 4,167
Re: Well this did not take long

BirdShooter7 wrote:

olstrup wrote:

BirdShooter7 wrote:

Chimpy boy wrote:

I couldn't see what was out of stock as the link opened a Japanese page ? If it was a Canon camera stap ? a quick question why would anyone want to walk around with a Canon camera strap ? screaming out what model of camera it was attached too ! I have shot in some iffy places around the world and I found it was best to draw as little of attention as was possible, just a thought.

Heck, I can’t figure out why anyone would use a camera strap at all.

No problem, as long as I - a strap user - know why. 😉

You need to liberate yourself

Oh, I have no problem with that. But I see no need to liberate my cameras. I like to have straps on my cameras when I walk around with two cameras - one on each shoulder - or swap lenses when standing/walking.

-- hide signature --

"Sharpness is a bourgeois concept." (Henri Cartier-Bresson)

lightnchade Contributing Member • Posts: 548
Entertainment
1

Well, it's an entertaining enough notion, a bit of light reading for a Saturday morning coffee break.

To be extended into a well rounded anecdote I think it should at least pay some lip service to the competing notions of cashflow management, overconfidence and overstocking, the lack (or excess) of which lead to numerous tech companies going belly up in the 90s. Apple were very nearly one of them.

Commodore was one of them. At one time the worlds largest maker of personal/home computers, and then gone, taking the Amiga, perhaps the finest ever home computer, with it.

Now it's fair to say it wasn't just these competing notions that were to blame in Commodore's case, indeed it is remarkable that Commodore aren't in the Guinness Book of records for sheer scale, volume and nature of their screw-ups, but cashflow mismanagement and overconfidence were in among them. Commodore didn't just shoot themselves repeatedly in the foot, they employed shotguns and shackles to ensure they never missed their feet.

It's not always about screwing over your customers, sometimes it's about trying to ensure you don't screw yourself.

And I don't think photogear buyers need much in the way of hype, they are usually quite self sufficient in the gas department.

Marco Nero wrote:

As I have stated on previous occasions, Canon have taken a leaf out of Apple's marketing playbook:
.
By hyping new products and then deliberately under-supplying (yes, that's exactly how it works), they can drive up demand to ridiculous levels which then increases media coverage and public discussion, which then attracts even more attention and drives up demand further.
.
They did this with the release of the R cameras, all of them... including RF adapters, RF lenses and EOS R camera bodies (especially the R5 and R6). If you don't believe this, then you must accept that they were "caught with their pants down" on just about every single product bought to market in the last few years... including batteries and spare parts.
.
This is a well known marketing technique that was pioneered by Apple when releasing new products. The usual claims of "we have received more orders than anticipated" line is the same excuse trotted out in the past. The method is surprisingly effective.
.
But both Apple and Canon have very capable customer and market research - which they indulge in whenever they release new products. They tend to know exactly how many products will be needed and how strong the demand is, long in advance of release.

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