Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals

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solarider Veteran Member • Posts: 4,882
Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
7
tonybelding Senior Member • Posts: 1,088
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
1

Spotted that earlier today (although I think it was on a different site).  As soon as I saw the headline, I thought. . .   “Pentax”

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kriztian Senior Member • Posts: 1,360
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals

Japanees folks like their traditions

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kriztian

Tibor1 Regular Member • Posts: 127
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
9

I think the overall strategy of Pentax to stay firmly dedicated to DSLR technology and OVF is beginning to pay off.

A lot of people say it's craziness what they are doing. I disagree, it's definitely a courageous strategy but not a crazy one - there are clear logical assumptions behind it.

First, it's clear that the dslr market is getting more and more abandoned by other camera producers and, at the same time, there are and will be always customers who prefer OVF over EVF for very different reasons. They will exist probably forever.

Second, Pentax obviously works with relatively limited budget, it simply must concentrate its resources. In my opinion, these types of economic constrains make the company often stronger and more inovative in the field of its focus.

And there is also an inovative marketing communication with customers... Take, for example, those pre launch series of "letters" from the marketing manager of Pentax K3iii. It was not a typical corporate style of blabla communication. It was an honest, open and somehow even humble monologue about how he and his teammates perceive the core values of their beloved brand and what they think is essential to do in order to keep the "soul" of Pentax alive. For me personally, a very inspiring and human way of communication with target customers. And a VERY unique one nowadays! And, seeing the (initial) marketing success of the K3iii, it's quite clear that the target customers listen to this style of communication and appreciate what Pentax is currently doing for them.

I am a business consultant and I don't see a craziness in current Pentax's steps. I see a very well built and deep customer insight and courage of the company to rely on it.

Regards,

Tibor

ozdean
ozdean Forum Pro • Posts: 26,955
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
4

Totally agree.

Pentax had to go up market and Highest Quality which is what they have done.

The only thing they were lacking was tracking and they now seem to be on the game with that and it will roll onto the K1 and 645 series.

Video is a debatable requirement for many users - serious video is a whole different ball game to still photography and imo you are better off with  a dedicated video camera.

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justmeMN Forum Pro • Posts: 10,144
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
8

"Pentax/Ricoh only has roughly a 3% market share in the Japanese DSLR market (according to BCN Awards),"

Apparently the brand is popular amongst people who don't actually buy cameras.

RBIV Regular Member • Posts: 346
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
2

I agree with the points you make.  I spent 30 years with ILFORD so I understand what working for a smaller more flexible manufacturer is up against when competing with "giants."

ILFORD did it by picking and choosing where they would compete. They are still in business in what was a very declining market.  So  Pentax can do it too with well thought out strategies that are implemented well.  But....

...they must be well thought out strategies that are implemented well,  because truth is 3% market share is a problem.  I think staying with DSLR is a good decision.  But I also think it's critical that they grow that market share up a bit.

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GossCTP Veteran Member • Posts: 5,641
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
2

Tibor1 wrote:

I think the overall strategy of Pentax to stay firmly dedicated to DSLR technology and OVF is beginning to pay off.

A lot of people say it's craziness what they are doing. I disagree, it's definitely a courageous strategy but not a crazy one - there are clear logical assumptions behind it.

First, it's clear that the dslr market is getting more and more abandoned by other camera producers and, at the same time, there are and will be always customers who prefer OVF over EVF for very different reasons. They will exist probably forever.

I agree, though looking back through the history of photography, when hot products go out of fashion, they tend to crater pretty hard. Folding roll film cameras were a staple of photography for about 60 years. There were ones made after their demise, but not many. This is the only one I know of off the top of my head...

https://www.dpreview.com/news/4331048507/get-em-while-you-can-new-fujifilm-gf670-folding-cameras-on-sale

Those that failed to transition to the next hot product you have probably not heard of. The next hot product was 35mm fixed rangefinders. 10 years later, it happened again and those that didn't transition to SLR are now footnotes.

Second, Pentax obviously works with relatively limited budget, it simply must concentrate its resources. In my opinion, these types of economic constrains make the company often stronger and more inovative in the field of its focus.

The part that strategy that doesn't make sense to me is that waning development of DSLR lenses means there will be no Tokina or Tamron lens partnerships going forward. Pentax's small market share will have to be enough to cover the design of all new lenses, without any wheeling and dealing as they have done in the past. New camera development may be slow, but Pentax knows how to create good upper tier DSLRs at decent price points. It's the lens situation that is troublesome.

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RBIV Regular Member • Posts: 346
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
3

GossCTP wrote:

The part that strategy that doesn't make sense to me is that waning development of DSLR lenses means there will be no Tokina or Tamron lens partnerships going forward. Pentax's small market share will have to be enough to cover the design of all new lenses, without any wheeling and dealing as they have done in the past. New camera development may be slow, but Pentax knows how to create good upper tier DSLRs at decent price points. It's the lens situation that is troublesome.

It strikes me that things might not be so rosy for the independent lens manufacturers either.  Rapid change in formats and mounting systems, declining volumes, and who knows what comes next.

The Big Three camera manufacturers probably want to offer high end end lenses, and perhaps allow independents as off brand, or do OEM deals for the low end.  I'm not sure how attractive that is to a Sigma or Tamron.

I wonder if the possibility exists for an independent to work with Ricoh/Pentax.  Certainly smaller volumes, but at better margins is my guess,  as long as Pentax has DSLR bodies people want.

Not predicting or suggesting,  just wondering...

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LightBug Senior Member • Posts: 2,729
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals

solarider wrote:

https://petapixel.com/2021/05/17/japans-favorite-camera-brand-isnt-canon-nikon-or-sony-survey-reveals/

Could be a lot of nostalgia from the manual film camera days when Pentax was most dominant.

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Joey

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RemcoR Senior Member • Posts: 1,301
Re: Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
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I feel the love every time I touch my Pentax.....

RemcoR

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Carlos U Regular Member • Posts: 328
Whenever you find yourself on........

Whenever you find yourself on the side of the majority, it is time to pause and reflect.

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Saludos,
Carlos.

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PentUp Senior Member • Posts: 1,912
Re: Whenever you find yourself on........

Carlos U wrote:

Whenever you find yourself on the side of the majority, it is time to pause and reflect.

Mark Twain

"The rumours of my death have been greatly exaggerated."

Mark Twain

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