Lost opportunities....

Started 2 months ago | Discussions
JoeGuide Regular Member • Posts: 122
Lost opportunities....

Why does an ordinary consumer need a APSC or FF camera?  Why does Z50 make sense for families, and not just an iPhone?

Well, there have been many instances, where parents have come up to me wistfully to ask why they can't get a good picture from their phone or to ask me to take a picture of their children at a special event.

I hazard to guess 90% of photography is lifestyle: family, friend, event, newborn, and travel. It's the reason Instagram, Facebook and Snapchat exists.  These photos are done with standard lens between 24 and 70 mm FF equivalent.  With instant sharing capabilities, the phone with AI will now be forever the default platform.

But families also attend children sports activities, baptism, communion, bar mitzvah, graduation, award ceremonies.  Ever trying to capture those moments using a 28 mm equivalent phone in a dimly lit auditorium at 20-50 ft away.  Not a pretty picture.

There is a market for a simple to use (repeat simple to use) mirrorless camera for this group of people.  The problem is that they are intimidated by a "complex" tool.

But if you make camera with a kit 70-200 F4 lens, and market this as a family event camera, fool proof and an adjunct to their phone it will sell.  There are tens of millions of households with children in the US.  Make a convincing argument to the helicopter mothers that you should not miss your children's special moments.  Play on their guilt.  Will sell like pancakes, and keep those pesky parents off my back.

 JoeGuide's gear list:JoeGuide's gear list
Nikon Z6 Sony a6400 Nikon AF-S Nikkor 70-200mm f/2.8G ED VR II Nikkor AF-S 300mm f/4E PF ED VR Nikon Z 24-70mm F4
Bridgehouse Regular Member • Posts: 305
Re: Lost opportunities....
4

I have a slightly different perspective on things.

I’m a moderator/admin on the largest guitar forum in the UK. We have well over 12000 members. Of all the topics that come up in our “off topic” area, camera buying advice is one of the most common.

Why?

These are mostly guys in the 25-55 age range who aren’t photographers, they are musicians - and mostly amateurs - these are the guys you see on a Friday night down the local bar slogging it out to entertain for little cash.
But for many they love taking pictures and videos of gigs, their instruments, amps, venues, all sorts of stuff.

The truth is for them a smartphone doesn’t cut it. They want better quality. Much better quality. They want medium telephoto, wide angle, fast primes, high iso performance because they want to put this stuff on their website and they can’t afford a photographer.

Some of them just want a better bit of kit than a phone because they are tech junkies who have got studios and see the benefits of proper dedicated kit. Most don’t like the idea of using a screen and want a proper viewfinder for composition and because it’s contextually easier in a venue.

And the usual budget range? £500-£1000. It’s never over £1000. If the z50’s low light performance is as good as anticipated then it fits right into this market. If Nikon did a few cheap DX primes it would almost be made for them.

What do 90% of them buy? A Fuji with a cheap fast-ish prime and a kit zoom. I’m sure there’s lots of other groups like this - all of whom know that a smartphone doesn’t do what they want, because they need something more specialist, but they also don’t want to spend big bucks on high end enthusiast gear. They want small, light, good output for under £1000.

These guys are the epitome of the connected media generation who have to use the internet to promote their music and their output. Yet they recognise that a smartphone doesn’t cut it and they still may need specialist kit. Why? They use an iPhone for a quick recording, but when they actually want quality output they will use proper dedicated interfaces and equipment.

 Bridgehouse's gear list:Bridgehouse's gear list
Nikon Z7 Nikon AF-S Micro-Nikkor 60mm F2.8G ED Nikon Z 24-70mm F4 Nikon Z 50mm F1.8
Bridgehouse Regular Member • Posts: 305
Re: Lost opportunities....
1

That was a long post - apologies.

I’ll give it context. Went to a recording session to do some bass for some mates. They said “bring a film camera - we like that grainy look”

So I did. And for 90% of the shots, they took them not me. Mainly because I just left the camera in the room and they fancied a go. Not one phone appeared to take pics.

Here’s a few of the shots they took (which they all agreed were better than anything their phones could do)

Proper photography with real cameras taken by non-enthusiasts..

 Bridgehouse's gear list:Bridgehouse's gear list
Nikon Z7 Nikon AF-S Micro-Nikkor 60mm F2.8G ED Nikon Z 24-70mm F4 Nikon Z 50mm F1.8
OP JoeGuide Regular Member • Posts: 122
Re: Lost opportunities....

Bridgehouse wrote:

I have a slightly different perspective on things.

I’m a moderator/admin on the largest guitar forum in the UK. We have well over 12000 members. Of all the topics that come up in our “off topic” area, camera buying advice is one of the most common.

Why?

These are mostly guys in the 25-55 age range who aren’t photographers, they are musicians - and mostly amateurs - these are the guys you see on a Friday night down the local bar slogging it out to entertain for little cash.
But for many they love taking pictures and videos of gigs, their instruments, amps, venues, all sorts of stuff.

The truth is for them a smartphone doesn’t cut it. They want better quality. Much better quality. They want medium telephoto, wide angle, fast primes, high iso performance because they want to put this stuff on their website and they can’t afford a photographer.

Some of them just want a better bit of kit than a phone because they are tech junkies who have got studios and see the benefits of proper dedicated kit. Most don’t like the idea of using a screen and want a proper viewfinder for composition and because it’s contextually easier in a venue.

And the usual budget range? £500-£1000. It’s never over £1000. If the z50’s low light performance is as good as anticipated then it fits right into this market. If Nikon did a few cheap DX primes it would almost be made for them.

What do 90% of them buy? A Fuji with a cheap fast-ish prime and a kit zoom. I’m sure there’s lots of other groups like this - all of whom know that a smartphone doesn’t do what they want, because they need something more specialist, but they also don’t want to spend big bucks on high end enthusiast gear. They want small, light, good output for under £1000.

These guys are the epitome of the connected media generation who have to use the internet to promote their music and their output. Yet they recognise that a smartphone doesn’t cut it and they still may need specialist kit. Why? They use an iPhone for a quick recording, but when they actually want quality output they will use proper dedicated interfaces and equipment.

Certainly there are groups like you mention who are tech savvy, but there are way more guilt ridden helicopter moms in the world.  Your groups appreciates good tech; helicopter just wants a good photo of their darling kids.

Cheers.

 JoeGuide's gear list:JoeGuide's gear list
Nikon Z6 Sony a6400 Nikon AF-S Nikkor 70-200mm f/2.8G ED VR II Nikkor AF-S 300mm f/4E PF ED VR Nikon Z 24-70mm F4
OP JoeGuide Regular Member • Posts: 122
Re: Lost opportunities....

Bridgehouse wrote:

That was a long post - apologies.

I’ll give it context. Went to a recording session to do some bass for some mates. They said “bring a film camera - we like that grainy look”

So I did. And for 90% of the shots, they took them not me. Mainly because I just left the camera in the room and they fancied a go. Not one phone appeared to take pics.

Here’s a few of the shots they took (which they all agreed were better than anything their phones could do)

Proper photography with real cameras taken by non-enthusiasts..

Nice photos.

 JoeGuide's gear list:JoeGuide's gear list
Nikon Z6 Sony a6400 Nikon AF-S Nikkor 70-200mm f/2.8G ED VR II Nikkor AF-S 300mm f/4E PF ED VR Nikon Z 24-70mm F4
Bridgehouse Regular Member • Posts: 305
Re: Lost opportunities....
1

JoeGuide wrote:

Bridgehouse wrote:

I have a slightly different perspective on things.

I’m a moderator/admin on the largest guitar forum in the UK. We have well over 12000 members. Of all the topics that come up in our “off topic” area, camera buying advice is one of the most common.

Why?

These are mostly guys in the 25-55 age range who aren’t photographers, they are musicians - and mostly amateurs - these are the guys you see on a Friday night down the local bar slogging it out to entertain for little cash.
But for many they love taking pictures and videos of gigs, their instruments, amps, venues, all sorts of stuff.

The truth is for them a smartphone doesn’t cut it. They want better quality. Much better quality. They want medium telephoto, wide angle, fast primes, high iso performance because they want to put this stuff on their website and they can’t afford a photographer.

Some of them just want a better bit of kit than a phone because they are tech junkies who have got studios and see the benefits of proper dedicated kit. Most don’t like the idea of using a screen and want a proper viewfinder for composition and because it’s contextually easier in a venue.

And the usual budget range? £500-£1000. It’s never over £1000. If the z50’s low light performance is as good as anticipated then it fits right into this market. If Nikon did a few cheap DX primes it would almost be made for them.

What do 90% of them buy? A Fuji with a cheap fast-ish prime and a kit zoom. I’m sure there’s lots of other groups like this - all of whom know that a smartphone doesn’t do what they want, because they need something more specialist, but they also don’t want to spend big bucks on high end enthusiast gear. They want small, light, good output for under £1000.

These guys are the epitome of the connected media generation who have to use the internet to promote their music and their output. Yet they recognise that a smartphone doesn’t cut it and they still may need specialist kit. Why? They use an iPhone for a quick recording, but when they actually want quality output they will use proper dedicated interfaces and equipment.

Certainly there are groups like you mention who are tech savvy, but there are way more guilt ridden helicopter moms in the world. Your groups appreciates good tech; helicopter just wants a good photo of their darling kids.

Cheers.

Not just tech savvy tho.

You would be amazed how many soccer moms are married to wanna-be rock stars, weekend bar musicians, home recorders, avid giggers who want to photo their favourite bands, recording pros, bedroom collectors who love photographing their vintage guitar collections etc etc

For every soccer mom there’s a dad with a hobby - and many of those hobbies benefit from some really good pictures.

 Bridgehouse's gear list:Bridgehouse's gear list
Nikon Z7 Nikon AF-S Micro-Nikkor 60mm F2.8G ED Nikon Z 24-70mm F4 Nikon Z 50mm F1.8
Bridgehouse Regular Member • Posts: 305
Re: Lost opportunities....

Thanks - taken by guys that hadn’t picked up a camera for maybe ten years and certainly hadn’t shot film for a long while (if at all!)

A couple of them went home and had a browse for camera options as they really enjoyed the output...

 Bridgehouse's gear list:Bridgehouse's gear list
Nikon Z7 Nikon AF-S Micro-Nikkor 60mm F2.8G ED Nikon Z 24-70mm F4 Nikon Z 50mm F1.8
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