Re: m43's is a system, not a camera
9
Auf Reisen wrote:
To play devil's advocate: of course it's a system and there are other choices of camera bodies. But opportunity costs are a thing. Olympus could have used the R&D resources spent on the Emix to develop a camera with a smaller footprint. People are suggesting that Olympus should play to its strengths. That is, exceptionally feature-rich, small and light cameras with great weather sealing.
For me, EM1X aligns with this statement of strengths when compared to the alternatives I had before its release. Especially, if you remove the absolutes - small & light - and see it as 'smaller and lighter' than the other camera\lens combinations in its targeted category. I don't think Olympus ever confused the EM1X with a 'street camera'.
I currently use an EM1.2 and 300 F4 (+ 1.4 on occasion). I also have an EM5.2. 12-100 F4 and TG 5. I will keep all when I get my EM1X because it is intended for places and conditions that are at the limit, imo, for the EM1.2. But still fits into my requirements for portability and overall gear package weight. It's nice to have a high-performance, long reach package that fits in my kayak and backpacking and preserves my investment in glass and understanding of operations.
I think the EM1X clearly does what Olympus clearly stated it is to do - provide an affordable, portable, reliable, high-performance alternative to the 'enthusiast' adventure\expedition\ecotourism traveler abandoned by the big boys.
I also don't think that Olympus wasted all of the R&D money they spent on the EM1X. They surely learned a lot about computational photography, the boundaries of mechanical performance, ergonomics, etc. Why not learn your lessons, and take risk, on a new market in which you have little downside (your market share can't get any lower), but lots of potential upsides and then take those lessons into 'most people needs markets'.
The EM1X is proving to be an interesting probe into photography's conventional wisdom.