Nikon (FX) DSLR cameras SALES figures

Nikon (as well as other manufacturers) never published sales figures of their digital cameras. Wouldn't it be interesting to know?  The only source that I know is Photosynthesis

It is a database maintained by Roland (in NZ) based on information received by lens and camera owners (that means: it doesn't guarantee to be 100% accurate).

From there I extracted this list (limited to FX cameras and a few 'historical' DX - the original list includes ALL Nikon DSLR's).

D1________________37759
D1H______________12383
D1X______________47109
D2H______________39823
D2HS______________7838
D2X______________66839
D2XS_____________25211
D3_______________95390
D3S______________65228
D3X______________23158
D4_______________74130
D4S______________27884
D5_______________23430+

D100____________302765
D200____________725085
D300____________588744
D300S___________311167

D500____________110759+
D700____________536297
D800____________346903
D800E____________76540
D810____________257217
D810A_____________2306
D850_____________73967+
Df________________57812

D600____________234630
D610____________614192
D750____________457373+

Notes:

• In the above list I considered 'worldwide' sales. In recent years Nikon assigned different serial No. fields to different regions (e.g.: Japan - USA - Europe - Asia . etc.): this add higher uncertainty and possible sources of error.
• I added a '+' for cameras still in production (afaik)

Even with the said limits, I think that these figures may suggest some interesting considerations on the relative 'popularity' of each model.

BTW: does anybody know some alternative / official source for this type of info?

D610 is the FX champ! I guess price is important.

rapick wrote:

Nikon (as well as other manufacturers) never published sales figures of their digital cameras. Wouldn't it be interesting to know? The only source that I know is Photosynthesis

It is a database maintained by Roland (in NZ) based on information received by lens and camera owners (that means: it doesn't guarantee to be 100% accurate).

From there I extracted this list (limited to FX cameras and a few 'historical' DX - the original list includes ALL Nikon DSLR's).

D1________________37759
D1H______________12383
D1X______________47109
D2H______________39823
D2HS______________7838
D2X______________66839
D2XS_____________25211
D3_______________95390
D3S______________65228
D3X______________23158
D4_______________74130
D4S______________27884+
D5_______________23430+

D100____________302765
D200____________725085
D300____________588744
D300S___________311167

D500____________110759+
D700____________536297
D800____________346903
D800E____________76540
D810____________257217+
D810A_____________2306+
D850_____________73967+
Df________________57812+

D600____________234630
D610____________614192+
D750____________457373+

Notes:

• In the above list I considered 'worldwide' sales. In recent years Nikon assigned different serial No. fields to different regions (e.g.: Japan - USA - Europe - Asia . etc.): this add higher uncertainty and possible sources of error.
• I added a '+'  and printed Bold for cameras still in production (afaik)

Even with the said limits, I think that these figures may suggest some interesting considerations on the relative 'popularity' of each model.

BTW: does anybody know some alternative / official source for this type of info?

Correction: I checked Nikon official websites and more models appear to be still available new by them (as corrected above)

Satyaa wrote:

I don't know anything about that source or the accuracy but the numbers are interesting.

The only source available, AFAIK.

The D300/S seems to have the most combined numbers overall. Similarly D3/S/X seems to have the highest combined numbers in the single digit series.

Besides that, the numbers are generally higher for lower priced models... makes sense in that respect.

There will be some niche models that will continue to sell after many customers move over to the Z bodies... like the D500. I expect that many others will be discontinued sooner than later.

You say many customers are moving to Z? I can't see that rush, frankly speaking. Sales data for Z6/Z7 are still very incomplete. One thing I note, in general, is that the number of 'fans' here for a given model is not an indication of the actual sales figure (e.g. see Df)

Stan Disbrow wrote:

Hi,

There are a couple photo outfits on eBay with new D4s units. Only place I know of.

Stan

According to Nikon  D4s is still in their DSLR camera lineup.

Satyaa wrote:

I'm not saying that they're moving now but the DSLR sales is slowing down in anticipation. The Z sales will pick up... it is a matter of time. My point was, even when that happens, some models like D500 may still have an advantage for wildlife, sports, battery life, dual card-slot, etc.

It would be good marketing strategy by Nikon (OK, doubts are allowed!) to keep in the lineup most of the DSLR produced at present: D5, D500, D750, D850, and maybe introduce a D610 update (D650?) at an even lower price level.

Very interesting. I'd love to see all the other DX models as well. They must sell much more than the FX.

I'm surprised at the low numbers for the D500, especially compared to the D300 at 5 times more.

ruifonikon wrote:

Very interesting. I'd love to see all the other DX models as well. They must sell much more than the FX.

DX sell much more, indeed. You can follow the link in my OP message. All Nikon DSLR listed there.

PerfectPoms wrote:

I'm surprised at the low numbers for the D500, especially compared to the D300 at 5 times more.

Maybe many photographers migrated to FX? See the numbers for D600, D610, D750...

And the whole DSLR market shrined a lot, lately...

rapick wrote:

PerfectPoms wrote:

I'm surprised at the low numbers for the D500, especially compared to the D300 at 5 times more.

Maybe many photographers migrated to FX? See the numbers for D600, D610, D750...

And the whole DSLR market shrined a lot, lately...

That’s what I was thinking. The D300 was released just before the D3 and months before the D700, so it didn’t have as much competition. It was also $1200 cheaper than the D700 and $3800 cheaper than the D3. It was also a pretty significant upgrade from the D200. It’s easy to see why it sold so well.

Z6/Z7 bodies sales figures in Ronald's database still too partial (many world areas missing) to draw any conclusion. But in the 'lens' page of 'photosynthesis' I found about 73,000 FTZ adaptors sold up to now. Is it reasonable to suppose almost everybody buying a Z6/Z7 also bought a FTZ? The most popular Z lens is the 24-70 f/4 S, totalizing 53,326.

Around 80,000 Z6/Z7 bodies sold up to now? Not a triumph, but neither a fiasco, IMHO, also considering the price level...

rapick wrote:

ruifonikon wrote:

Very interesting. I'd love to see all the other DX models as well. They must sell much more than the FX.

DX sell much more, indeed. You can follow the link in my OP message. All Nikon DSLR listed there.

I collected the numbers, from the same source:

DX (total) - 28,557,604

1. D5100 - 2,873,411
2. D90 - 2,710,617
3. D3200 - 2,018,969
4. D60 - 1,972,352
5. D40X - 1,896,857
6. D7000 - 1,540,780
7. D80 - 1,446,500
8. D3000 - 1,440,627
9. D5300 - 1,386,948
10. D3100 - 1,272,154
11. D5200 - 1,258,987
12. D3300 - 1,102,429
13. D50 - 857,398
14. D7100 - 841,166
15. D70 - 789,423
16. D200 - 725,085
17. D40X - 617,196
18. D70S - 594,140
19. D300 - 588,744
20. D5500 - 494,928
21. D5000 - 408,435
22. D7200 - 401,763
23. D300S - 311,167
24. D100 - 302,765
25. D3400 - 285,784
26. D500 - 110,759
27. D7500 - 71,258
28. D2X - 66,839
29. D1X - 47,109
30. D2H - 39,823
31. D1 - 37,759
32. D2XS - 25,211
33. D1H - 12,383
34. D2HS - 7,838

FX (total) - 2,966,457

1. D610 - 614,192
2. D700 - 536,297
3. D750 - 457,373
4. D800 - 346,903
5. D810 - 257,217
6. D600 - 234,630
7. D3 - 95,390
8. D800E - 76,540
9. D4 - 74,130
10. D850 - 73,967
11. D3S - 65,228
12. Df - 57,812
13. D4S - 27,884
14. D5 - 23,430
15. D3X - 23,158
16. D810A - 2,306

Z (total) - 73,000

• FTZ adaptor - 73,000
• Z6 - 34,628 (at least)
• Z7 - 7,639 (at least)

ruifonikon wrote:

rapick wrote:

ruifonikon wrote:

Very interesting. I'd love to see all the other DX models as well. They must sell much more than the FX.

DX sell much more, indeed. You can follow the link in my OP message. All Nikon DSLR listed there.

I collected the numbers, from the same source:

DX (total) - 28,557,604

1. D5100 - 2,873,411
2. D90 - 2,710,617
3. D3200 - 2,018,969
4. D60 - 1,972,352
5. D40X - 1,896,857
6. D7000 - 1,540,780
7. D80 - 1,446,500
8. D3000 - 1,440,627
9. D5300 - 1,386,948
10. D3100 - 1,272,154
11. D5200 - 1,258,987
12. D3300 - 1,102,429
13. D50 - 857,398
14. D7100 - 841,166
15. D70 - 789,423
16. D200 - 725,085
17. D40X - 617,196
18. D70S - 594,140
19. D300 - 588,744
20. D5500 - 494,928
21. D5000 - 408,435
22. D7200 - 401,763
23. D300S - 311,167
24. D100 - 302,765
25. D3400 - 285,784
26. D500 - 110,759
27. D7500 - 71,258
28. D2X - 66,839
29. D1X - 47,109
30. D2H - 39,823
31. D1 - 37,759
32. D2XS - 25,211
33. D1H - 12,383
34. D2HS - 7,838

FX (total) - 2,966,457

1. D610 - 614,192
2. D700 - 536,297
3. D750 - 457,373
4. D800 - 346,903
5. D810 - 257,217
6. D600 - 234,630
7. D3 - 95,390
8. D800E - 76,540
9. D4 - 74,130
10. D850 - 73,967
11. D3S - 65,228
12. Df - 57,812
13. D4S - 27,884
14. D5 - 23,430
15. D3X - 23,158
16. D810A - 2,306

Z (total) - 73,000

• FTZ adaptor - 73,000
• Z6 - 34,628 (at least)
• Z7 - 7,639 (at least)

Thanks for taking the time!

So the overall DX sales outnumber the overall ZX by about a 10:1 ratio, as expected.

And 'Z' sales are not bad at all: at least the same as the D850, but in a much shorter time (also considering some delayed availability after official launch). D850 sales look a bit 'weak' - maybe cannibalized by the Z7?

Now it will be interesting to see which route Nikon will choose: - drop DX? not likely (imho), since that is still the cow to milk, despite decreasing numbers. - drop FX in favour of Z? Again not likely soon, as too many Nikon faithful customers won't be happy to be forced to 'jump'. - keep updating and upgrading the three lines? A hard, hard, hard job!

To complement, I added the price tag of reference for each model (at launch in USD, to get some reference), and multiplied by the numbers produced above, to see the best income generating models for Nikon. I put on bold all the non-DX models.

1. D90 - $3,347,611,995
2. D5100 - $2,295,855,389
3. D40X - $1,893,063,286
4. D7000 - $1,848,936,000
5. D700 - $1,447,465,603
6. D3200 - $1,411,259,331
7. D610 - $1,227,769,808
8. D5200 - $1,129,311,339
9. D5300 - $1,109,558,400
10. D80 - $1,055,945,000
11. D750 - $1,051,957,900
12. D3000 - $1,051,657,710
13. D800 - $1,040,362,097
14. D7100 - $1,009,399,200
15. D60 - $927,005,440
16. D300 - $906,665,760
17. D3100 - $889,235,646
18. D50 - $857,398,000
19. D810 - $848,816,100
20. D200 - $725,085,000
21. D3300 - $716,578,850
22. D40X - $615,961,608
23. D100 - $605,227,235
24. D300S - $564,768,105
25. D600 - $492,723,000
26. D7200 - $482,115,600
27. D5500 - $445,435,200
28. D4 - $444,705,870
29. D70S - $415,898,000
30. D3 - $410,177,000
31. D2X - $367,614,500
32. D3S - $359,406,280
33. D70 - $315,769,200
34. D5000 - $298,157,550
35. D800E - $252,582,000
36. D1X - $252,033,150
37. D850 - $244,091,100
38. D500 - $221,518,000
39. D1 - $188,757,241
40. D3400 - $185,759,600
41. D3X - $185,264,000
42. D4S - $181,246,000
43. Df - $158,925,188
44. D5 - $152,295,000
45. D2H - $139,380,500
46. D2XS - $118,491,700
47. D7500 - $89,072,500
48. Z6 - $69,256,000 (at least)
49. D1H - $53,866,050
50. D2HS - $27,433,000
51. Z7 - $25,972,600 (at least)
52. FTZ Adaptor - $18,250,000
53. D810A - $8,762,800

rapick wrote:

Thanks for taking the time!

So the overall DX sales outnumber the overall ZX by about a 10:1 ratio, as expected.

And 'Z' sales are not bad at all: at least the same as the D850, but in a much shorter time (also considering some delayed availability after official launch). D850 sales look a bit 'weak' - maybe cannibalized by the Z7?

Now it will be interesting to see which route Nikon will choose: - drop DX? not likely (imho), since that is still the cow to milk, despite decreasing numbers. - drop FX in favour of Z? Again not likely soon, as too many Nikon faithful customers won't be happy to be forced to 'jump'. - keep updating and upgrading the three lines? A hard, hard, hard job!

Maybe not so hard, to keep the 3 lines, once the overall production has been reduced quite a lot, over time, due to the decrease in DSLR sales, overall.

The revenue stream from the DX and the FX lines are just high enough to justify them for several more years.