E-PL9 and a few thoughts on Olympus "Brave" move.....
Nov 8, 2018
I got hold of a 2nd hand E-PL9 at a great price and took it. Will sell again, but first its play time....
Olympus doom and gloom or should one say M43 doom and gloom? Personally I think NOT the case. There is a format war going on, no question, I think it's much more intense in the strategy rooms than what we realize.... If the M43 sensor enjoyed the same R&D seen happening on the 1", 20MP sensor I think M43, tech orientated owners would be in a heavenly place today...
So what should or could Olympus do to really dig in? Here a few thoughts:
Young Generation & social media
- They did a great push in this direction with the launch of the EPL9
- Like the Pen F they fail to take it all the way, why?
- Apps, editing, filters, sharing of filters should be so easy
- For Olympus (the manufacturer) to create content OK - better let users create
- The fun aspect, integrating with social media, apps, tools should be so easy
- Vlogging - make the Olympus the Vlogger's camera of choice
- Like Clips - add a Vlogging menu with all tools needed
- Integrate Vloggers, youngsters, social media and let them be the focus
- Integrate hobby photographers, moms & dads into this group
Pro's & serious Hobby photographers
- I think this group will also benefit from a way more serious software approach
- Apps, social media, sharing, profiles, filters, add ons to PS & LR
- Size - Personally I think the EM1 is perfect - maintain re-sizing with adding options
- Its time to improve on core video specs, you've tried, make it now great!!
- Focus on a few functions like focus or EVF or touch screen and make it best in class
- Let photographers be your advertising - find ways to integrate all - social media?
- I think the future is software and how well the camera integrate day to day...
- So instead of partnering with Sigma - do a deal with Pixelmator or Macphun Luminar?
So I opened the box on the E-PL9, loved it...what a wow camera. First thought was put the 12-42mm EZ lens on there...logical choice. Yes it is a great match but not overly exciting....
Then I though let's put the 17mm, f1.8 on there. Wow what a combo, great fit esthetically, still small and compact and now it's a real serious tool.
So my final though.....no new stuff.....make that what you have the absolute best Olympus and become the best software & social network partner ever.....
Appoint and enable a few troll warriors to work the web....
My 2 cents
Siegfried