Once upon a time, in 1492, some sailors on shore leave saw some of the locals smoking some leaves.
The sailors tried smoking the leaves, and liked smoking them, and in some way took the leaves back on their ship.
And by and by, one of the sailors wanted to smoke the leaves, and turned around to his buddy and asked him for a light for his smoke.
Since matches were not invented yet, they had to borrow a fire from a lit fire, or start a fire, to smoke.
The sailors took the leaves back to their home across the briny foam, and eventually one of the sailors went back and fetched home some plants to grow, and by and by a whole bunch of folks started smoking, all around the globe.
And in order to smoke they had to borrow fire or make a fire.
There were so many smokers, that needed to smoke, that chemists worked to make a device that would ignite a fire so that the smokers would no longer have to light a fire or borrow a fire. After three hundred years of attempts, finally various different devices were made, usually of a wooden stick with phosphorus on the end, that were called matches, so that people could light their smokes.
For over one hundred years, the match makers competed against each other to make and sell smokers the best matches, and eventually all matches were virtually the same, and they were cheap and plentiful, and then came the First World War.
Lighting match could get a smoker killed, on the Western Front, and besides, matches were not windproof, and not waterproof in the slightest.
So various companies led by Ronson, started making self lighting "trench lighters", so that soldiers could light their smokes in the wind and mud of the trenches.
Then in 1932 in America, the Zippo lighter was invented.
Zippo
Anter the Zippo, other companies including Ronson tried to make better Zippos, and eventually the match makers made cheap paper matches, and then butane was used instead of naptha for the fuel of lighters, and eventually an electronic spark was used to replace the flint wheel and flint, and finally the disposable butane lighter was invented and sold by the billions around the world.
It's hard to buy, a box of matches today. Hardly anybody uses matches, anymore, except to light the finest cigars, or to impress somebody by lighting a romantic candlelight dinner by a fireplace.
When most folks need fire, they use a disposable butane lighter that costs hardly anything, and is thrown away when it's empty.
But the original Zippo is the standard of the world, for the best lighter.
Zippo tried making a high quality, refillable. butane lighter insert to put inside of a Zippo, but it was a bust, and now Zippo only makes real Zippos.
The style of the case of the Zippo changed over the years slightly, but the inserts that make the Zippo work are all the same.
The Zippo has a Zippo guarantee. if it doesn't work they fix it for free. Period.
New Zippos are all made in the same plant they always were, and cost from ten dollars to several thousand dollars for all gold Zippos. Zippo is extremely profitable, for although they have only a tiny slice of the overall lighter market, only Zippo has the right to put Zippo on the finest lighters in the world, used all over the world, because only a Zippo is a truly windproof lighter, and only a Zippo has a Zippo warranty, and only a Zippo is a lifetime possession that the owner is very proud of.
Zippo makes hundreds of different designs on their Zippos, but the most popular is the same one they've made for a least a half century with no changes whatsoever, except to mark the year and month the Zippo was made for collectors.

There are Zippo collectors clubs. There are counterfeit Zippos. But no other Zippo type lighter in the world is worth counterfeiting other than a Zippo.
Zippos come in two sizes, small and Zippo sized. The small Zippos are called Slim Zippos, and marketed to style conscious women. The Zippo sized Zippos come in Zippo weight and a heavier Amour weight, but the inserts are the same for both.
And if Olympus plays their cards right, they'll become the Zippo of cameras.
Why not?
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Humansville is a town in the Missouri Ozarks